Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver?
You’re not alone.
The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin deals with more confidence. Tune in each week to learn:
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Proven strategies to immediately stand out and earn more face-to-face meetings with prospects where you deliver tangible value—so you can stop discounting and start acting like a trusted advisor.
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Practical tools to manage your top priorities and your sales pipeline—so you stay focused on what drives sales instead of getting buried in busywork.
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The confidence and skills to handle objections, close more sales, and build lasting builder relationships—so every deal strengthens your reputation and leads to positive word-of-mouth referrals.
Raised in a lumber yard, Bradley Hartmann apprenticed as a carpenter and went on to build more than 1,000 homes before moving into regional purchasing with a national builder—experience that now fuels his work as the LBM industry’s leading sales consultant, trainer and author of 15 books. He teaches leadership at the graduate level to construction professionals at the University of Oklahoma.
Every Monday and Wednesday on The Craft of LBM Sales Podcast, you’ll listen to a brief episode packed with practical, tactical sales insights and real-world lessons that help LBM sales pros stop discounting and start closing more profitable deals with confidence.
If you’re ready to stop competing on price and start closing more profitable deals, begin with Episode 1. It lays the foundation for everything this show is about—and it’s the perfect place to start your journey.