For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
The Email Sound Booth with Liz Wilcox
Claim This Podcastby Liz Wilcox
5.0(5 reviews)
192 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
Language
🇺🇲
Publishing Since
9/11/2024
1 verified contact email on file for The Email Sound Booth with Liz Wilcox
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Recent Episodes
April 23, 2026
EMAIL ENGAGEMENT SUMMIT: Ellen Yin- fun ways to get replies
<h2>Episode Overview</h2> <p><strong>Check out how to make email easy and fun with our exclusive offer: <a href= "https://listgadget.com/summit">listgadget.com/summit</a></strong></p> <p><strong>Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: <a href= "https://canva.link/z54sljb9e1t4nox">https://canva.link/z54sljb9e1t4nox</a></strong></p> <p>Hey friends! Liz Wilcox reporting for duty from the Email Engagement Summit, where the audio is "mid" but the email game is fire. In this snack-sized ep, I sit down (virtually!) with the one-and-only Ellen Yin of Cubicle to CEO to jam about upping your email engagement in ways so simple it's not even funny. We spill our own behind-the-scenes hacks, swap hilarious stories, and debate the serious business of how to pronounce "GIF/gif/jif." If you like keeping your emails fun, real, and human—this one's your vibe.</p> <h2>Episode Highlights</h2> <ol start="1"> <li> <p><strong>Reply with ONE Word—It Works!</strong><br /> Ellen Yin dishes on her easiest tip ever: just ask your subscribers to reply to your emails with a specific word. Seriously, try it! Like DM automation on Insta, but for your inbox. Not only does it bump up engagement, but it literally teaches your peeps that it's okay to hit reply (<span class= "timestamp-link" data-timestamp-seconds="67">01:07</span>).</p> </li> <li> <p><strong>Make It Fun & On-Brand</strong><br /> Liz Wilcox shares her 90s-themed welcome sequence where new subscribers reply with "too legit to quit." Not only does it keep things playful, but it's a total conversation starter (shoutout to all the MC Hammer GIFs that flood her inbox daily) (<span class= "timestamp-link" data-timestamp-seconds="301">05:01</span>).</p> </li> <li> <p><strong>Don't Drop the Link—Start the Chat</strong><br /> Both Ellen Yin and Liz Wilcox encourage swapping out those cold, direct links for easy calls to reply. Examples: inviting event organizers and attendees to reply for custom links, and only sending freebies after someone responds. Engagement + Connection = A+++ (<span class="timestamp-link" data-timestamp-seconds= "218">03:38</span>).</p> </li> </ol> <h2>Links & Resources</h2> <ul> <li> <p><strong>List Gadget</strong> – The "plug and play" email engagement tool that inspired this very summit. Get your $9 deal at <a href="https://listgadget.com/summit" target="_blank" rel="noopener noreferrer">listgadget.com/summit</a></p> </li> <li> <p><strong>Cubicle to CEO Newsletter</strong> – Join Ellen Yin's crew of 23k+ biz owners for weekly behind-the-scenes (peek at what's working IRL): <span data-sheets-root="1"><a class= "in-cell-link" href="https://cubicletoceo.co" target="_blank" rel= "noopener">https://cubicletoceo.co</a></span></p> </li> <li>Check out Ellen's email here: <span data-sheets-root= "1"><a class="in-cell-link" href= "https://ckarchive.com/b/lmuehmhnqrrrrcd7kkm78c8vr7lw8tgh30e3x" target="_blank" rel= "noopener">https://ckarchive.com/b/lmuehmhnqrrrrcd7kkm78c8vr7lw8tgh30e3x</a></span></li> </ul> <h2>Key Takeaway</h2> <p>Stop overthinking engagement! The best moves are low-tech, high-vibe: ask for a reply, keep it fun, and show up as a real human (bonus points for 90s references and dance GIFs). Your email list will love you for it.</p>
April 23, 2026
EMAIL ENGAGEMENT SUMMIT: Kate Doster- pdf-itize your stuff for clicks and sales
<h2>Episode Overview</h2> <p><strong>Check out how to make email easy and fun with our exclusive offer: <a href= "https://listgadget.com/summit">listgadget.com/summit</a></strong></p> <p><strong>Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: <a href= "https://canva.link/z54sljb9e1t4nox">https://canva.link/z54sljb9e1t4nox</a></strong></p> <p>What's up, inbox rockstars? This episode of the Email Engagement Summit, hosted by your very own Liz Wilcox, is a straight-up goldmine for anyone who's ever wondered, "How do I get folks to actually engage with my emails instead of sending them to Internet purgatory?" Kate Doster (aka the queen of PDF-izing your email game and wrangling the ADHD entrepreneur brain) drops in to share her signature strategy for higher engagement and making those sweet digital sales—without burning out. It's honest, fun, and full of hacks you'll want to try before your next send. Grab your oat milk latte and let's dive in.</p> <h2>Episode Highlights</h2> <h3>1. PDF-izing Your Emails: The Hottest New Trend</h3> <ul> <li> <p>Kate Doster spills her method for boosting engagement: stop writing another long-winded email and instead, bundle the value into a snazzy, branded PDF and attach that instead <span class= "timestamp-link" data-timestamp-seconds="82">01:22</span>.</p> </li> <li> <p>Make your subject lines pop with words like "PDF", "Freebie," or a clear benefit—think "PDF: Post This If You Want Sales" <span class="timestamp-link" data-timestamp-seconds= "249">04:09</span>.</p> </li> <li> <p>Hot tip: Tag on a product/sales blurb at the end of your PDF (because hey, you're working smarter, not harder) <span class= "timestamp-link" data-timestamp-seconds="132">02:12</span>.</p> </li> </ul> <h3>2. Triple Threat Click Tactics</h3> <ul> <li> <p>Link up everything—mockup image, button, and a good ol' P.S. text link—for max click-thru magic <span class= "timestamp-link" data-timestamp-seconds="302">05:02</span>.</p> </li> <li> <p>The psychological ninja move? Drop a curiosity statement in your P.S., like "Let me know what you think about page two," so subscribers can't resist clicking <span class="timestamp-link" data-timestamp-seconds="372">06:12</span>.</p> </li> </ul> <h3>3. Engagement = Replies = Inbox Party</h3> <ul> <li> <p>The by-product of this strategy? Actual human replies. People love thanking you for the extra effort and it boosts all those good engagement metrics <span class="timestamp-link" data-timestamp-seconds="171">02:51</span>.</p> </li> </ul> <h2>Links & Resources</h2> <ul> <li> <p><strong><a href= "https://listgadget.com/summit">listgadget.com/summit</a></strong> – Plug and play email growth magic (sponsor and all-around clever tool referenced by both hosts)</p> </li> <li>Check out Kate's email here: <span data-sheets-root= "1"><a class="in-cell-link" href= "https://katedoster.kit.com/posts/free-pdf-need-sales-use-this-2" target="_blank" rel= "noopener">https://katedoster.kit.com/posts/free-pdf-need-sales-use-this-2</a></span></li> <li> <p>Kate Doster's Toolkit – Swipe Kate Doster's "Host Your First Bundle" resources (plus, get on her list for more genius emails): <span data-sheets-root="1"><a class="in-cell-link" href= "https://www.katedoster.com/ee" target="_blank" rel= "noopener">https://www.katedoster.com/ee</a></span></p> </li> </ul> <h2>Key Takeaway</h2> <p>Why overthink your next email? Turn it into a value-packed, engaging PDF, test out those benefit-driven subject lines, link all the things, and juice up your P.S. Let your personality (and those links) shine, and watch your audience actually get excited about your emails. Engagement is just a PDF away.</p>
April 23, 2026
EMAIL ENGAGEMENT SUMMIT: Claudia Lucero- how cheese helped me get replies
<h2>Episode Overview</h2> <p><strong>Check out how to make email easy and fun with our exclusive offer: <a href= "https://listgadget.com/summit">listgadget.com/summit</a></strong></p> <p><strong>Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: <a href= "https://canva.link/z54sljb9e1t4nox">https://canva.link/z54sljb9e1t4nox</a></strong></p> <p>What's up, cheese lovers and inbox warriors! This episode is a melty, gooey dive into engaging your email list—featuring the queen of DIY cheese herself, Claudia from Urban Cheesecraft. We chat about keeping your audience interested, using polls to shape your biz, and tracking what actually leads to sales (spoiler: sometimes it is cheese). Grab your favorite snack (cheese not required, but strongly encouraged), and let's get into the good stuff!</p> <h2>Episode Highlights</h2> <ol start="1"> <li> <p><strong>Mini-Polls = Maximum Engagement</strong><br /> Claudia talked about using simple mini-polls at the end of her weekly emails to ask subscribers what cheese they want to learn next—turns out, Halloumi is the crowd fave! <span class= "timestamp-link" data-timestamp-seconds="99">00:01:39</span></p> </li> <li> <p><strong>Tagging for Smart Tracking</strong><br /> She's not just winging it anymore! Claudia now tracks poll votes with tags, which helps her connect responses to future sales and see who buys what. You know you're leveling up when your data game gets sharper than your cheddar. <span class="timestamp-link" data-timestamp-seconds="182">00:03:02</span></p> </li> <li> <p><strong>Ask and They Will… Buy!</strong><br /> Real talk: past polls and prompts for product ideas led to real sales. When Claudia asked for burrata fans, people bought kits and classes. Now, she's doubling down on tracking for even more mozzarella money-moves. <span class= "timestamp-link" data-timestamp-seconds="206">00:03:26</span></p> </li> </ol> <h2>Links & Resources</h2> <ul> <li> <p>Urban Cheesecraft Email List & Free Cheese-Making Class<br /> Jump on Claudia's list and get her 20-minute cheese class for free. Because who doesn't want to brag about homemade cheese? <span class="timestamp-link" data-timestamp-seconds= "242">https://urbancheesecraft.com/</span></p> </li> <li> <p>Urban Cheesecraft on Instagram. More cheese content, more good times: https://instagram.com/urbancheesecraft</p> </li> <li> <p>ListGadget: Email Engagement Tools- Make your emails interactive (polls, reactions, timers, oh my!) like the pros featured in this summit: <strong><a href= "https://listgadget.com/summit">listgadget.com/summit</a></strong></p> </li> </ul> <h2>Key Takeaway</h2> <p>Don't overthink your emails—just ask your crew what they want, get creative with your engagement (hello, quick polls!), and keep tabs on what works. Your list is more than just addresses—it's a cheese-loving community ready to help you shape your biz (and your next workshop flavor).</p>
192 total episodes available with 47 transcripts
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