The Expanded Life Podcast

About The Expanded Life Podcast

The Expanded Life is a no-fluff, strategy-driven podcast for clinic owners who want to increase new patients, grow revenue, build real systems, and finally get their time back. Hosted by Dr. Danielle Roach, multi-location clinic owner and doctor of chiropractic, and her husband and marketing strategist, Kyle Roach, this show breaks down the exact systems, marketing frameworks, and mindset upgrades they used to grow Verve Chiropractic to $2M and three locations in two years. If you’re stuck doing everything yourself, capped by your schedule, or frustrated with inconsistent new patients, this podcast meets you where you are, with clear steps, simple systems, and the strategy clinic owners actually need (not just theory). Whether you’re trying to stabilize your first location, preparing to hire, optimizing your marketing machine, or expanding to multiple providers, each episode gives you actionable tools to grow without burnout. Danielle and Kyle combine clinical experience + business strategy to pull back the curtain on what actually works in a modern brick-and-mortar practice, from patient experience and automation to leadership, team performance, and profitable marketing. What You’ll Hear: ✨ Marketing that generates new patients consistently GBP, local SEO, Instagram strategy, referral partnerships, funnels, Google rankings, and automation. ✨ Systems that scale Day 1/Day 2 process, SOPs, scheduling, collections, KPIs, team efficiency, and patient retention. ✨ Leadership + operations Hiring, training, delegating, building a culture, improving communication, and managing performance. ✨ Mindset + nervous system for clinic owners Capacity expansion, avoiding burnout, nervous system regulation, and CEO-level decision-making. If you’re asking these questions, this is your show: “How do I get more new patients without relying on referrals or ads?” “How do I grow revenue without adding more hours to my schedule?” “How do I systematize Day 1/Day 2 so my conversions increase?” “How do I build and train a team that I can trust?” “How do I scale from one provider to multiple providers the right way?” This is the podcast for when you're ready to stop hustling, start scaling, and build a business that runs without you doing absolutely everything. Tune in to grow your clinic, simplify your systems, and reclaim your life—one episode at a time.

Publisher

The Expanded Collective

Category

business

Language

en

Explicit

No

First episode

9 Sept 2025

Latest episode

7 Oct 2026

Latest episodes

59 episodes in the feed.

1. 

   7 Oct 2026

   Why Your Marketing Isn't Turning Into New Patients (And Where It's Leaking)

   Your patient journey doesn't start when someone books. It starts months before that, and it's where most clinics are quietly losing new patients. In this episode, Kyle and I break down what a funnel actually is for a chiropractic or wellness clinic, the 5 stages of awareness every patient moves through, and how to find the one bottleneck between lead, booked, showed, and converted. Plus, how one client added 15K a month by improving their show rate, without spending a dollar more on ads. Want help installing this system in your practice? See how we work with clinics: https://tec-accelerator.netlify.app In this episode, you will learn: 00:00 Why your patient journey starts long before day one. 01:06 What a funnel actually is (and why every clinic already has one). 03:08 The 5 stages of awareness every patient moves through. 04:44 How social media reaches people before they ever search "chiropractor near me." 06:03 How to turn referrals into a repeatable system. 06:56 Why posting all day gets views but no leads. 08:37 Each stage of the patient journey: lead, booked, showed, converted, retained. 11:00 How one client added 15K a month by improving their show rate. 13:31 Why social proof is the fastest way to build trust. 15:19 The $20 chalkboard testimonial and the 4 questions to ask your best patients. 16:51 Why your dream patients object to time, not money. 18:03 How to keep nurturing leads who aren't ready yet. Enjoying the show? Leave us a quick review on Apple Podcasts. It helps more clinic owners find us. Resources + Links Work With The Expanded Collective & Install Our Systems In YOUR Practice: https://tec-accelerator.netlify.app Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective

2. 

   30 Sept 2026

   The $30K Hiring Mistake We’ll Never Make Again

   Are you hiring too late, too fast, or based on the wrong things? In this episode, we break down the hiring mistakes we’ve made ourselves and the lessons we’ve learned from helping other clinic owners build their teams. We talk about why you need to hire before you feel ready, how to use your numbers to know when it’s time to bring someone on, why culture and values matter just as much as hard skills, and the difference between hiring a new grad and hiring an experienced professional. We also share our hiring process, from screening resumes and asking better interview questions to shadow days, team feedback, and 90-day evaluations. Tune in to learn how to hire people who give you leverage, buy back your time, and help you build the next version of your business and life. In this episode, you will learn: 00:00 Why hiring can be your most lucrative decision and your most expensive mistake. 04:45 The #1 hiring mistake of waiting until you feel ready. 06:45 How to know when it’s the right time to hire for your clinic. 10:00 Why hiring part-time to save money can limit your growth. 13:00 What happens when you wait too long and rush the hiring process? 17:15 Interview questions that reveal how someone thinks under pressure. 25:00 What are the risks and rewards of hiring new grads vs. experienced professionals? 28:15 Why you shouldn’t hire based on salary or experience alone. 31:15 The step-by-step hiring process we use to find the right people for our team. 33:30 How to structure interviews to avoid bad hires. 37:00 The shadow day mistake that can keep you from seeing how someone really shows up. 38:45 Why your team should help you decide who to hire. 39:45 How to buy back your time and scale your business. Resources + Links Join The Expanded Collective & Install Our Systems In YOUR Practice: https://www.skool.com/local-authority-builders/about Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective

3. 

   23 Sept 2026

   How to Get New Patients for FREE Without Running Ads

   Are you spending too much time and money trying to get new patients through ads? In this episode, we break down how to diversify your patient acquisition strategy and use relationships, referrals, networking, partnerships, existing patients, and past patients to create more opportunities for growth without spending more on ads. We share how provider relationships are powerful referral sources, how corporate wellness partnerships create recurring revenue, and how reactivating past patients brings back people who already know and trust you. Tune in to learn how to leverage the relationships, resources, and patient base you already have to create more opportunities for growth. In this episode, you will learn: 00:00 Why ads should only be one piece of your patient acquisition strategy. 02:00 Ways to leverage relationships to generate new patients without ad spend. 03:00 The provider referral strategy that helps you attract more ideal patients. 05:00 Tips for getting referral partners under care and turning their experience into referrals. 10:15 How networking events expand your referral ecosystem. 13:00 The corporate wellness partnership that added $1,500 to our monthly recurring revenue. 15:15 Finding new opportunities within services you already offer. 18:30 Tips for personally reconnecting with past patients who already know your practice. 20:15 The 2 mistakes that can make a reactivation campaign fall flat. 23:45 How to combine digital systems with human connection to create a stronger patient ecosystem. Resources + Links Join The Expanded Collective & Install Our Systems In YOUR Practice: https://www.skool.com/local-authority-builders/about Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

12 ratings

Contact The Expanded Life Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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