Here at Coconut we're dedicated to discussing marketing within the franchise industry. Every two weeks we talk to a marketing expert and see how franchises can use their tips and insights within their industry.
The Franchise Marketing Show
Claim This Podcastby Coconut Marketing
5.0(2 reviews)
113 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality92
Social0
YouTube0
Engagement68
Podcast Overview
Here at Coconut we're dedicated to discussing marketing within the franchise industry. Every two weeks we talk to a marketing expert and see how franchises can use their tips and insights within their industry.
Language
🇺🇲
Publishing Since
11/24/2021
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60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality92
Social0
YouTube0
Engagement68
8
Excellent Areas
2
Good Performance
9
Growth Opportunities
excellent
Episode Length
39 minutes
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good
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Every 13 days
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Recent Episodes
June 5, 2026
Why Franchisees Sell More Franchises Than You Do
<p>In this episode of The Franchise Marketing Show, Mark, Steph and Coco discuss why the most powerful franchise recruitment tool isn't your awards, your brand story, or your marketing budget—it's your franchisees.</p><p>They explore how successful franchise brands use real franchisee stories to build trust, create emotional connections and help potential franchisees see themselves in the business. The conversation covers common recruitment marketing mistakes, the importance of authenticity, brand consistency, diversity within franchise networks, and why storytelling remains one of the most effective tools in attracting the right franchisees.</p><p>If you're relying on awards, facts and figures, or founder-led content to drive franchise recruitment, this episode will show you why franchisee success stories often deliver far better results.</p>
April 17, 2026
The Psychology of Franchise Buyers | What Really Makes People Invest?
<p>What really drives someone to invest in a franchise?</p><p>In this episode of The Franchise Marketing Show, Mark is joined by Steph Gutmann from Coconut Marketing to unpack the psychology of franchise buyers. They explore why understanding your ideal franchisee matters, how motivations have changed over time, and why brands need to look beyond demographics to understand what people actually want from life, business, and their future.</p><p>Mark and Steph also discuss the role of trust, storytelling, franchisee relationships, community, and authentic content in attracting the right people. From franchisee interviews and testimonials to the importance of speaking honestly about challenges, this episode looks at what makes franchise recruitment marketing connect on a much deeper level.</p><p>If you want to attract better-fit franchise leads, build stronger trust, and improve the way your brand communicates with potential franchisees, this one is well worth a watch.</p><p>Coconut Marketing<br><a href="" target="_new" rel="noopener">www.coconut.marketing</a></p><p>#FranchiseMarketing #FranchiseRecruitment #Franchising #FranchiseBusiness #LeadGeneration #MarketingStrategy #BusinessGrowth #FranchiseDevelopment</p>
March 27, 2026
Struggling to Recruit Franchisees? Watch This First! with Paul Clegg
<p>Why do so many franchisors struggle to recruit the right franchisees?</p><p>In this episode of The Franchise Marketing Show, Paul Clegg breaks down the exact framework behind successful franchisee recruitment — and why most brands are getting it wrong.</p><p>We dive into:</p><ul><li><p>Why your current recruitment strategy might be attracting the wrong people</p></li><li><p>The key stages every franchisee goes through before they commit</p></li><li><p>How to improve lead quality (without just spending more on ads)</p></li><li><p>What top-performing franchise brands are doing differently</p></li></ul><p>If you want more qualified leads, better conversions, and a stronger franchise network — this episode is essential viewing.</p><p>Find out more about Coconut Marketing:<br><a href="https://www.coconut.marketing" target="_blank" rel="ugc noopener noreferrer">https://www.coconut.marketing</a></p><p><br></p><p>If you want to see a typical Franchise Recruitment Journey you can download this pdf now as a good starting point: <a href="https://coconut.marketing/wp-content/uploads/2026/03/Franchise-Recruitment-Journey_Jan2026.pdf" target="_blank" rel="noopener noreferrer">https://coconut.marketing/wp-content/uploads/2026/03/Franchise-Recruitment-Journey_Jan2026.pdf</a></p>
113 total episodes available
Recent guests on The Franchise Marketing Show
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Louise Harris
Guest
Pip Wilkins
Guest
Adam Lovelock
Guest
Quinton
Guest
Sian Brennan Todd
Guest
Stewart
Guest
Monica
Guest
Polly
Guest
Ian
Guest
Ben
Guest
Jen Chapman-Boffin
Guest
Vicki Mitman
Guest
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Frequently asked questions
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- What is The Franchise Marketing Show?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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