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The Immortal Life of Agencies

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by Co:definery

5.0(8 reviews)

78 episodes

Updated Weekly

Accepts GuestsHas SponsorsLocation 🇬🇧

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FairBased on show quality, social media presence, reviews, charts, and more

Quality64

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Podcast Overview

Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic and never dull.

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2/15/2024

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🇺🇸 Charts #3

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Quality64

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37 minutes

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Recent Episodes

June 16, 2026

Main Character's Co-Founders: Making the impossible happen – Courtney Worthman & Stacey Gersten

Today’s guests are Courtney Worthman and Stacey Gersten, Co-Founders of Main Character, the celebrity partnership specialists helping brands stop buying celebrities and start buying into culture.Drawing on two decades of experience across entertainment, advertising and PR, Courtney and Stacey explain why moving ‘at the speed of culture’ has become a practical necessity and how building celebrity partnerships has evolved into a quantitative science.We explore the balance between data and instinct, the realities of managing dynamic stakeholder relationships, and how brands discern the right cultural moments.This is a modern, practical conversation about culture, influence and the changing role of celebrity in brand communications.HIGHLIGHTS:[03:26] Main Character’s origin story[07:15] Being audience first[10:11] Thinking in calendars[13:42] Making ideas executable[16:51] Pulling the right levers[19:03] The science behind celebrity[27:05] Brands as entertainment studios[30:09] An easy way to yes[32:10] Brand to brand partnershipsMORE ABOUT COURTNEY & STACEY:LinkedIn (Courtney): <a href="https://www.linkedin.com/in/courtney-worthman-081100a/" rel="noopener noreferrer" target="_blank">linkedin.com/in/courtney-worthman</a>LinkedIn (Stacey): <a href="https://www.linkedin.com/in/stacey-gersten-a2449a8/" rel="noopener noreferrer" target="_blank">linkedin.com/in/stacey-gersten</a>Website: <a href="https://www.main-character.com/" rel="noopener noreferrer" target="_blank">main-character.com</a>HOST SOCIALS:LinkedIn: <a href="https://linkedin.com/in/robinbonn" rel="noopener noreferrer" target="_blank">linkedin.com/in/robinbonn</a>Twitter: <a href="https://twitter.com/robonn" rel="noopener noreferrer" target="_blank">twitter.com/robonn</a>MORE ABOUT CO:DEFINERY:Website: <a href="https://codefinery.com" rel="noopener noreferrer" target="_blank">codefinery.com</a>Book: <a href="https://marketofone.agency" rel="noopener noreferrer" target="_blank">Market of One</a>Mentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. <a href="https://the-immortal-life-of-ag.captivate.fm/dq">Visit codefinery.com/dq</a>

June 9, 2026

Bakery Agency's CEO: What clients don’t understand about indies – Micky Ogando

Today’s guest is Micky Ogando, CEO and Chief Creative Officer of the 80-person, Austin-based independent creative agency, Bakery.Unpacking the trend of big brands choosing indies, Micky explains why many clients misunderstand what they’re actually buying when they swap HoldCo. polish for opinionated misfits, and how this friction can be channeled into better work.The conversation also covers how Bakery vets potential clients and when agency owners should evolve beyond improvising in their early days and start really focusing on what they're really good at.HIGHLIGHTS:[02:35] Starting without a blueprint[05:44] Misconceptions about indies[07:54] Independent versus small[11:41] Scale with minimal friction[16:24] Vetting process on both sides[21:08] Limits of improvisation[22:26] The He-Man strategy[23:51] Avoiding the Abilene paradox[25:51] The Michelin star mindset[29:43] Taste, criteria, standards and craftMORE ABOUT MICKY:LinkedIn: <a href="https://www.linkedin.com/in/mickyogando/" rel="noopener noreferrer" target="_blank">linkedin.com/in/mickyogando</a>Website: <a href="https://www.bakery.agency/" rel="noopener noreferrer" target="_blank">bakery.agency</a>MENTIONED IN THE EPISODE:A Hitchhiker's Guide to the Agency Galaxy<a href="https://thecultish.substack.com/p/a-hitchhikers-guide-to-the-agency" rel="noopener noreferrer" target="_blank">https://thecultish.substack.com/p/a-hitchhikers-guide-to-the-agency</a>HOST SOCIALS:LinkedIn: <a href="https://linkedin.com/in/robinbonn" rel="noopener noreferrer" target="_blank">linkedin.com/in/robinbonn</a>Twitter: <a href="https://twitter.com/robonn" rel="noopener noreferrer" target="_blank">twitter.com/robonn</a>MORE ABOUT CO:DEFINERY:Website: <a href="https://codefinery.com" rel="noopener noreferrer" target="_blank">codefinery.com</a>Book: <a href="https://marketofone.agency" rel="noopener noreferrer" target="_blank">Market of One</a>Mentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. <a href="https://the-immortal-life-of-ag.captivate.fm/dq">Visit codefinery.com/dq</a>

June 2, 2026

Eidra's Co-CEO: How pragmatism drives growth – Måns Hosk

Today’s guest is Måns Hosk, Co-CEO of Eidra, the Swedish consultancy collective that’s grown from five founding businesses into a 1,500-person organisation spanning Europe and the US.Måns shares how Eidra was built around a simple idea: modern client challenges rarely fit neatly into a single discipline. He explains how strategy, creativity, technology, data and AI have been brought together to solve broader business problems, while maintaining the specialist expertise clients still value.The conversation explores what integration looks like in practice, why overwhelming clients with capability is rarely effective, and how Eidra’s ‘bring a friend’ approach has helped build deeper, more valuable relationships.Måns also reflects on AI, organisational change, and why Scandinavian values such as collaboration, pragmatism and humility have become important advantages.HIGHLIGHTS:[02:38] What is Eidra?[08:06] All about solidarity[11:05] The challenges of integration[12:54] Applying pragmatism[16:06] Starting with transformation[21:11] Bring a friend approach[30:36] New superstars vs obsolescence[31:46] The Scandinavian advantage[35:07] Eidra’s next chapterMORE ABOUT MÅNS HOSK:LinkedIn: <a href="https://www.linkedin.com/in/m%C3%A5ns-jacobsson-hosk-9123044/" rel="noopener noreferrer" target="_blank">linkedin.com/in/m%C3%A5ns-jacobsson-hosk-9123044/</a>Website: <a href="https://eidra.com/" rel="noopener noreferrer" target="_blank">eidra.com</a>HOST SOCIALS:LinkedIn: <a href="https://linkedin.com/in/robinbonn" rel="noopener noreferrer" target="_blank">linkedin.com/in/robinbonn</a>Twitter: <a href="https://twitter.com/robonn" rel="noopener noreferrer" target="_blank">twitter.com/robonn</a>MORE ABOUT CO:DEFINERY:Website: <a href="https://codefinery.com" rel="noopener noreferrer" target="_blank">codefinery.com</a>Book: <a href="https://marketofone.agency" rel="noopener noreferrer" target="_blank">Market of One</a>Mentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. <a href="https://the-immortal-life-of-ag.captivate.fm/dq">Visit codefinery.com/dq</a>

78 total episodes available

Recent guests on The Immortal Life of Agencies

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Zaid Al-Qassab

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Craig Elimeliah

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Sean McDonald

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Christine Olivas

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Jared Belsky

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Beth Ann Kaminkow

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Zoe Scaman

Guest

PJ Pereira

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Andrew O'Dell

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Brian Wieser

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Olivia Morley

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Luke McKelvey

Guest

See every guest on The Immortal Life of Agencies

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is The Immortal Life of Agencies?: Fancy a bit more positivity around the business of running an agency?

Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.

Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector.

Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry.

These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby.

Expect untold stories of progress - always optimistic and never dull.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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