Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
The Influence Factor by The Influencer Marketing Factory
Claim This Podcastby The Influencer Marketing Factory
4.8(75 reviews)
145 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
86
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality95
Social0
YouTube93
Engagement98
Podcast Overview
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Language
🇺🇲
Publishing Since
9/27/2021
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86
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality95
Social0
YouTube93
Engagement98
10
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7
Growth Opportunities
excellent
Episode Length
24 minutes
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Every 11 days
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Recent Episodes
June 3, 2026
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
Alessandro Bogliari interviews Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, about transforming travel search with creators and navigating the creator economy.
May 13, 2026
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
Alessandro Bogliari interviews Kirby Kennedy, Social Media Manager at Sargento, about brands prioritizing community and IRL experiences in influencer marketing.
April 22, 2026
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
<p>In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships. </p><p>She shares why brands need to move beyond transactional relationships with creators and focus on more authentic collaborations that reflect cultural relevance and integrity. </p><p>The conversation also explores how brands can better engage Gen Z through community-driven initiatives like campus ambassador programs, and why creators are increasingly becoming involved in product development - shifting their role from simple amplification to true authorship.</p><p><br></p><p>🌟 Leave a 5-star rating on <a href="http://bit.ly/3W2egs7">Apple Podcasts</a> and <a href="http://bit.ly/3VZiZux">Spotify</a>🚀 Start Your Next Influencer Marketing Campaign:<a href="https://timf.io/IMFnow"> Get In Touch</a>🎙️Want to be a guest? <a href="https://bit.ly/3KYVEHD">Apply here</a></p><p><br></p><p><strong>Show Notes:</strong></p><p>(01:05) Introduction to Lisa</p><p>(06:15) The Evolution of Creator Partnerships</p><p>(09:15) Balancing Authenticity and Scale</p><p>(11:48) Cultural Relevance and Collaboration</p><p>(15:27) Engaging with Gen Z and Campus Ambassadors</p><p>(19:30) The Shift to Authorship in Creator Marketing</p><p>(22:40) Future of Brand-Creator Partnerships</p><p><br></p><p>Check out some of our previous episodes!</p><ul><li><a href="https://podcasts.apple.com/us/podcast/how-to-build-a-high-performing-affiliate-influencer/id1587732837?i=1000753025319">How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)</a></li><li><a href="https://podcasts.apple.com/us/podcast/inside-etsys-creator-ecosystem-w-monty-montalto/id1587732837?i=1000740631736">Inside Etsy’s Creator Ecosystem w/ Monty Montalto</a></li><li><a href="https://podcasts.apple.com/us/podcast/ais-impact-on-the-creator-economy-w-alexander-frolov/id1587732837?i=1000729491118">AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)</a></li><li><a href="https://podcasts.apple.com/us/podcast/how-visa-supports-creators-as-small-businesses-w-jonathan/id1587732837?i=1000722784977">How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary</a></li><li><a href="https://podcasts.apple.com/us/podcast/patreons-secrets-to-building-loyal-superfans-w-paige/id1587732837?i=1000719772214">Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald</a></li><li><a href="https://podcasts.apple.com/us/podcast/how-fp-movement-builds-impact-w-courtney-weis/id1587732837?i=1000710255465">How FP Movement Builds Impact w/ Courtney Weis</a></li><li><a href="https://podcasts.apple.com/us/podcast/inside-mcdonalds-bold-marketing-moves-w-jennifer-healan/id1587732837?i=1000706648507">Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan</a></li><li><a href="https://podcasts.apple.com/us/podcast/what-makes-content-stick-w-victoria-blinova-youtube/id1587732837?i=1000696258530">What Makes Content Stick w/ Victoria Blinova (YouTube)</a></li><li><a href="https://podcasts.apple.com/us/podcast/the-daily-grind-of-a-tech-journalist-w/id1587732837?i=1000691366152">The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)</a></li><li><a href="https://podcasts.apple.com/us/podcast/the-new-currency-of-marketing-w-raja-rajamannar/id1587732837?i=1000670637330">The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)</a><a href="https://podcasts.apple.com/ph/podcast/pay-transparency-for-creators-w-lindsey-lugrin/id1587732837?i=1000666099685"></a></li><li><a href="https://podcasts.apple.com/us/podcast/how-to-protect-your-social-media-accounts-w-liron-segev/id1587732837?i=1000660294825">How To Protect Your Social Media Accounts w/ Liron Segev</a></li><li><a href="https://podcasts.apple.com/us/podcast/liquid-deaths-unconventional-marketing-w-greg-fass/id1587732837?i=1000658754071">Liquid Death's Unconventional Marketing w/ Greg Fass</a><a href="https://podcasts.apple.com/ph/podcast/the-secrets-behind-espns-social-media-success-w/id1587732837?i=1000657147171"></a></li><li><a href="https://podcasts.apple.com/us/podcast/the-secrets-behind-espns-social-media-success-w/id1587732837?i=1000657147171">The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley</a></li><li><a href="https://podcasts.apple.com/ph/podcast/the-secrets-behind-espns-social-media-success-w/id1587732837?i=1000657147171"></a><a href="https://podcasts.apple.com/us/podcast/inside-snaps-playbook-w-brooke-berry/id1587732837?i=1000655651297">Inside Snap's Playbook w/ Brooke Berry</a><a href="https://podcasts.apple.com/ph/podcast/trends-at-meta-w-jackie-pimentel/id1587732837?i=1000654153450"></a></li><li><a href="https://podcasts.apple.com/us/podcast/scaling-miss-excel-w-kat-norton/id1587732837?i=1000651288442">Scaling Miss Excel w/ Kat Norton</a><a href="https://lnns.co/9rTu_UPNiSH"></a></li><li><a href="https://podcasts.apple.com/us/podcast/how-to-master-your-personal-finances-w-vivian-tu-your/id1587732837?i=1000637668585">Mastering Money w/ Vivian Tu (Your Rich BFF)</a></li><li><a href="https://podcasts.apple.com/us/podcast/the-influence-factor-by-the-influencer-marketing-factory/id1587732837?i=1000632554609">The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)</a><a href="https://podcasts.apple.com/us/podcast/the-influence-factor-by-the-influencer-marketing-factory/id1587732837?i=1000627713159"></a></li><li><a href="https://podcasts.apple.com/us/podcast/the-influence-factor-by-the-influencer-marketing-factory/id1587732837?i=1000627713159">TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez</a></li></ul><ul><br></ul>
145 total episodes available with 78 transcripts
Recent guests on The Influence Factor by The Influencer Marketing Factory
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Kristin Tormey
Guest
Sarah Grosz
Guest
Alessandra Catanese
Guest
Siobhan Sullivan
Guest
Emily Rutt
Guest
Dan Montalto
Guest
Will Carafello
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Billy Parks
Guest
Alexander Frolov
Guest
Josephine Wong
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Jonathan Kolozsvary
Guest
Paige Fitzgerald
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