by Brandon Lucero
You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
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Publishing Since
4/30/2020
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July 28, 2026
<p>I'll be honest I didn't want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I've seen its power…and its pitfalls.<br /> <br /> Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types "write my Facebook ad," and wonders why their content flops. They skip the learning curve and miss the deeper connection.<br /> <br /> Today on the podcast, I'm unpacking exactly how AI should fit into your messaging process—and why you still need the human element.<br /> <br /> Listen in and discover:<br aria-hidden="true" /> - Why AI alone can't replace your craftsmanship (and where it shines)<br aria-hidden="true" /> - The two simple prompts that turn generic ChatGPT output into tailored, powerful copy<br aria-hidden="true" /> - How our custom bot nails thought reversals and webinar titles 80–90% accurate vs. 50% from vanilla AI<br aria-hidden="true" /> - The golden combo: your expertise + AI speed = faster, deeper results<br aria-hidden="true" /> - How to grab my free mini-training to perfect thought reversals in ChatGPT</p> <p>Ready to make AI work for you, not against you? Check out Content Lab, the AI system trained on proven viral hook frameworks for coaches, thought leaders, and course creators. Grab your spot at <a href= "https://learn.brandonlucero.com/content-lab-offer">https://learn.brandonlucero.com/content-lab-offer</a> and start turning your teachings into content that actually gets seen.</p> <p>Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me <a href= "https://www.instagram.com/iambrandonlucero/">@iambrandonlucero</a>! Thank you for supporting the show.</p> <p>Find me on:</p> <p>IG: <a href= "https://www.instagram.com/iambrandonlucero/">@iambrandonlucero</a></p> <p>Facebook: <a href= "https://www.facebook.com/IAmBrandonLucero">https://www.facebook.com/IAmBrandonLucero</a> </p> <p>Website: <a href= "https://www.brandonlucero.com/">https://www.brandonlucero.com</a> </p>
July 21, 2026
Host Brandon Lucero explains why pitching solutions before problems alienates audiences and offers a framework to connect with their true needs.
July 14, 2026
Host Brandon Lucero shares three essential strategies for course creators to navigate industry shifts and achieve massive growth in 2026.
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James Wedmore
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Brandon Lucero
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Jenna Sourd
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Dan Culver
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Nicole Culver
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You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
Like what you hear? Subscribe to the show!
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