Interviews with pool service company owners who've built successful businesses. Each episode, we sit down with a pool industry pro to hear how they started their pool route, grew their team, and scaled their business. Real strategies and lessons learned from the people actually doing it — covering everything from pool maintenance and service to marketing, hiring, and operations.
How Ryan Flannery Grew from 0 to 700 Pools in 18 Months with Paid Ads
Ryan Flannery helped build a pool company from zero to 700 accounts in just 18 months—without buying routes. The primary growth engine was paid advertising, and in this episode he breaks down the marketing and sales playbook behind that growth.
We cover:
Google Ads vs. Meta Ads for pool companies
Why some pool markets are much harder to grow in
Using video and the owner’s face to lower lead costs
What makes a pool service ad actually convert
Why Ryan prefers price anchoring over discounts
Speed-to-lead and why most companies follow up too slowly
When to hire a dedicated salesperson
The follow-up cadence Ryan recommends
Automation vs. human sales follow-up
Turning old leads into new customers
If you want to grow your pool route organically instead of relying solely on acquisitions, Ryan lays out a highly tactical approach to generating—and actually closing—more leads.
22 Sept 2026
Building a 650-Pool Company That Doesn't Depend on the Owners with Angie Reinhardt
Off the Deep End Pool Service has grown to 650 maintenance customers—and now the goal is to build a company that can thrive without depending on its owners. Angie Reinhardt shares how they’re creating the systems, team, and structure to make that happen.
We cover:
Creating career paths that retain great technicians
Using objective testing and performance reviews
Compensation, commissions, bonuses, and employee benefits
Building maintenance and repair departments
Managing overhead while continuing to grow
The KPIs Angie watches every week
Using route density to improve efficiency
Identifying more repair opportunities
Building systems that replace the owners
Creating a business that can eventually be passed down or sold
If you want to build a pool company that operates like a real business—not just a job that depends on you—this episode is packed with practical ideas.
15 Sept 2026
From 72 to 500 Pools: Scaling Through Acquisitions, Route Density & Repairs with Tom Walsh
Tom Walsh left a 20-year corporate IT career, bought a 72-pool route, and eventually built Integrity Pool Service to 500 accounts. His approach isn't growth at all costs—it's building a simple, efficient, profitable company that can eventually operate without him.
We cover:
Going from single-pooler to building a team
Getting through the difficult "toddler stage" of growth
Buying small routes at attractive multiples
Targeting acquisitions that improve route density
Transitioning acquired customers and raising prices
Why repairs now generate nearly half of company revenue
Flat-rate repair pricing and margin targets
Hourly technician compensation and guaranteed hours
Using a warehouse to improve operational efficiency
Building the business into a retirement asset
If you're trying to grow beyond the owner-operator stage without unnecessarily complicating the business, Tom offers a practical blueprint for doing it.
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Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
4.5 / 5
2 ratings
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