This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

The Profitable Accountant Podcast
Claim This Podcastby Reza Hooda
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Podcast Overview
This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.
Language
🇺🇲
Publishing Since
10/8/2020
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Recent Episodes

June 19, 2026
#253 Which Social Media Platform Should You Actually Be On?
<p class="font-claude-response-body break-words whitespace-normal">This week, I'm tackling a question I get asked more than almost any other.</p> <p class="font-claude-response-body break-words whitespace-normal">Which social media platform should you actually be on?</p> <p class="font-claude-response-body break-words whitespace-normal">And what on earth should you post once you're there?</p> <p class="font-claude-response-body break-words whitespace-normal">I break down:</p> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Why a podcast feels lonely while social media doesn't, and what that taught me about marketing</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Why "when you confuse, you lose" should shape every post you write</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">The one platform I'd tell any accountant to start with, and why the algorithm is on your side</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Why your audience is on LinkedIn even when you're convinced they're not</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">How to create content that gets a booked call, not just likes</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">The contrarian truth about using AI to write your posts, and why I ignore the people who say don't</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Why video will make you stand out, especially if you're a female accountant</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily</li> </ul> <p class="font-claude-response-body break-words whitespace-normal">This episode is sponsored by <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://karbon.referral-factory.com/uNZhryz1">Karbon</a>, the practice management platform we recently moved to after 12 years on our previous system.</p> <p class="font-claude-response-body break-words whitespace-normal">If you've ever stared at a blank screen wondering what to post or where, this episode is for you.</p> <p class="font-claude-response-body break-words whitespace-normal">If you’ve enjoyed my podcasts, here’s how you can get more value from me:</p> <p class="font-claude-response-body break-words whitespace-normal"><strong>Free stuff</strong></p> <p class="font-claude-response-body break-words whitespace-normal">Get a free copy of my book The Four Pillars from <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://go.rezahooda.com/sales-pageoiyfi8wu">here</a></p> <p class="font-claude-response-body break-words whitespace-normal">Watch a short 8 min video on how you can win new clients whilst you sleep <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://keap.page/xqb194/golden-cloak-optin.html">here</a></p> <p class="font-claude-response-body break-words whitespace-normal">Join 1500+ accountants owners in the Profitable Accountant Free <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.facebook.com/groups/transformyourprofitsforaccountants">Facebook group</a></p> <p class="font-claude-response-body break-words whitespace-normal"><strong>My inner-circle</strong></p> <p class="font-claude-response-body break-words whitespace-normal">Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.rezahooda.com/jointhepac">Join the PAC NOW!</a></p> <p class="font-claude-response-body break-words whitespace-normal">For larger sole practitioner firms wanting more support, direction and accountability, <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.rezahooda.com/mastermind">access the Profitable Accountants Mastermind including 1-2-1 access to me</a></p> <p class="font-claude-response-body break-words whitespace-normal">If you're going to create an account and use <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="http://onlinejobs.ph/">OnlineJobs.ph</a> use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="http://store.onlinejobs.ph/?aid=377675">http://store.onlinejobs.ph/?aid=377675</a></p> <p class="font-claude-response-body break-words whitespace-normal">And if you haven't already, <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://fathom.video/invite/jcxfug">here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.</a></p>

June 12, 2026
#252 I Just Replaced Part of My Team With AI
<p>In this episode, I share how AI is transforming the way I work, market, create content, build systems, follow up with prospects, and even prepare accounts and tax returns.</p> <p>More importantly, I explain what this means for accountants and firm owners.</p> <p>Inside this episode you'll discover:</p> <p>✅ Why I believe many accountants are still only scratching the surface of AI</p> <p>✅ How I'm using Claude to save hours every week</p> <p>✅ The AI-powered client acquisition system we're building inside Power Positioning Accelerator</p> <p>✅ How AI can help you create content, dashboards, lead magnets and outreach campaigns</p> <p>✅ Why LinkedIn remains the fastest route to winning new clients</p> <p>✅ Practical examples you can start using immediately</p> <p>If you're wondering how AI will impact your firm over the next few years, this episode is essential listening.</p> <p>----</p> <p><span>If you’ve enjoyed my podcasts, here’s how you can get more value from me:<span class="c-mrkdwn__br"> </span></span></p> <p><span>Free stuff<span class="c-mrkdwn__br"> </span></span></p> <p><span>Get a free copy of my book <span class="c-emoji c-emoji__medium c-emoji--inline"> </span> The Four Pillars from <a href="https://go.rezahooda.com/sales-pageoiyfi8wu">here</a></span></p> <p><span>Watch a short 8 min video on how you can win new clients whilst you sleep <a href="https://keap.page/xqb194/golden-cloak-optin.html">here</a></span></p> <p><span>Join 1500+ accountants owners in the Profitable Accountant Free <a href="https://www.facebook.com/groups/transformyourprofitsforaccountants">Facebook group<span class="c-mrkdwn__br"> </span></a></span></p> <p><span>My inner-circle<span class="c-mrkdwn__br"> </span></span></p> <p><span>Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way.</span><a href="https://www.rezahooda.com/jointhepac"> Join the PAC NOW!</a></p> <p><span>For larger sole practitioner firms wanting more support, direction and accountability, <a href="https://www.rezahooda.com/mastermind">access the Profitable Accountants Mastermind including 1-2-1 access to me</a></span></p> <p><span>If you're going to create an account and use <a target="_blank" class="c-link" href="http://onlinejobs.ph/" rel="noopener noreferrer">OnlineJobs.ph</a> use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 <a target="_blank" class="c-link" href="http://store.onlinejobs.ph/?aid=377675" rel="noopener noreferrer">http://store.onlinejobs.ph/?aid=377675</a></span></p> <p><span>And if you haven't already, <a href="https://fathom.video/invite/jcxfug">here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.</a></span></p> <p class="isSelectedEnd"><span>This episode is sponsored by <a href="https://karbon.referral-factory.com/uNZhryz1?utm_source=chatgpt.com">Karbon</a>, the practice management platform we recently moved to after 12 years on our previous system.</span></p>

May 18, 2026
#251 Why You Need A Pricing System (And How To Set It Up)
<p>This week, I’m diving into one of the biggest bottlenecks inside accounting firms.</p> <p>Pricing.</p> <p>More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table.</p> <p>I break down:</p> <p>• Why charging by the hour makes less sense than ever in the AI era<br> • Why your real value is not the tax return or accounts<br> • The hidden value accountants forget to charge for<br> • Why access to you is the most valuable thing clients buy<br> • How pricing systems remove you as the bottleneck<br> • The variables that should drive pricing<br> • Why clients should pay upfront and monthly<br> • How to stop “making up fees” on the fly<br> • The psychology behind premium pricing and client choice<br> • How AI and agents are changing the future of accounting firms</p> <p>I also share behind-the-scenes updates on building Power Pricing, how AI is helping me build faster than traditional development ever could, and why systems are becoming essential for firms that want more time, better clients, and higher profits.</p> <p>If you’ve ever struggled with pricing confidently, this episode is for you.</p> <p>----</p> <p><span>If you’ve enjoyed my podcasts, here’s how you can get more value from me:<span class="c-mrkdwn__br"> </span></span></p> <p><span>Free stuff<span class="c-mrkdwn__br"> </span></span></p> <p><span>Get a free copy of my book <span class="c-emoji c-emoji__medium c-emoji--inline"> </span> The Four Pillars from <a href="https://go.rezahooda.com/sales-pageoiyfi8wu">here</a></span></p> <p><span>Watch a short 8 min video on how you can win new clients whilst you sleep <a href="https://keap.page/xqb194/golden-cloak-optin.html">here</a></span></p> <p><span>Join 1500+ accountants owners in the Profitable Accountant Free <a href="https://www.facebook.com/groups/transformyourprofitsforaccountants">Facebook group<span class="c-mrkdwn__br"> </span></a></span></p> <p><span>My inner-circle<span class="c-mrkdwn__br"> </span></span></p> <p><span>Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way.</span><a href="https://www.rezahooda.com/jointhepac"> Join the PAC NOW!</a></p> <p><span>For larger sole practitioner firms wanting more support, direction and accountability, <a href="https://www.rezahooda.com/mastermind">access the Profitable Accountants Mastermind including 1-2-1 access to me</a></span></p> <p><span>If you're going to create an account and use <a target="_blank" class="c-link" href="http://onlinejobs.ph/" rel="noopener noreferrer">OnlineJobs.ph</a> use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 <a target="_blank" class="c-link" href="http://store.onlinejobs.ph/?aid=377675" rel="noopener noreferrer">http://store.onlinejobs.ph/?aid=377675</a></span></p> <p><span>And if you haven't already, <a href="https://fathom.video/invite/jcxfug">here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.</a></span></p>
252 total episodes available
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