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The SEO Mindset Podcast

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by Sarah & Tazmin

5.0(12 reviews)
201 episodes
Updated Daily
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72

Podcast Authority

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GoodBased on show quality, social media presence, reviews, charts, and more
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Quality67
Social91
YouTube68
Engagement81
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Podcast Overview

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

Language

🇺🇲

Publishing Since

3/29/2022

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72

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality67
Social91
YouTube68
Engagement81
Learn more
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Recent Episodes

Episode thumbnail for Adapting to an AI-Driven World (and The Power of Being Human) with Jordan Koene

July 16, 2026

Adapting to an AI-Driven World (and The Power of Being Human) with Jordan Koene

<p>AI is transforming our industry, and in this weeks episode Tazmin speaks to Jordan Koene who shares why independent thinking, judgement, and staying human may be the most valuable skills we can develop not just for career success but for our ability to protect the communities that are important to us, and society at large.</p><p><strong>About Jordan</strong></p><p>Jordan Koene is the CEO and Co-founder of Previsible, a search and discovery consulting firm. He drives the company’s strategy, helping businesses achieve transformative growth by scaling organic search, LLM refinement through meaningful innovation. Previously, Jordan was CEO of Searchmetrics, a leading search and content intelligence platform. He led its expansion into a market-leading SaaS solution, driving U.S. growth and developing data-driven strategies to scale content and search traffic for Fortune 100 companies and agencies. Before Searchmetrics, Jordan was the Head of SEO at eBay and held key roles at various tech startups. He is also an active investor and advisor to technology-driven companies.</p><p><strong>Where to find Jordan</strong></p><p><a target="_blank" href="https://previsible.io/">Jordan 's Website</a></p><p><a href="https://www.linkedin.com/in/jordankoene/" rel="noopener noreferrer" target="_blank">Jordan Koene on LinkedIn</a></p><p><strong>About 'The SEO Mindset' Podcast</strong></p><p>Build your inner confidence and thrive.</p><p>The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.</p><p>Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.</p><p>Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.</p><p><strong>Get in touch</strong></p><p>We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.</p><p><a href="https://the-seo-mindset.captivate.fm/instagram">Follow us on Instagram</a></p><p><a href="https://the-seo-mindset.captivate.fm/linkedin">Follow us on LinkedIn</a></p><p><a href="mailto:theseomindsetpodcast@gmail.com" rel="noopener noreferrer" target="_blank">Send us an email</a></p><p><a href="https://the-seo-mindset.captivate.fm/tazmin">Check out Tazmin's Website</a></p><p><a href="https://the-seo-mindset.captivate.fm/sarah">Check out Sarah's Website</a></p><p><a href="https://mailchi.mp/36b9ad6bad5c/rr6vcyqlux" rel="noopener noreferrer" target="_blank">Click here to download</a> your copy of our free 'Growth versus Fixed Mindset' ebook.</p><p><a href="http://eepurl.com/ikRV4f" rel="noopener noreferrer" target="_blank">Click here to sign up for our newsletter</a> to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.</p><p>Subscribe and never miss an episode: <a href="https://the-seo-mindset.captivate.fm/listen">Listen to The SEO Mindset Podcast</a></p><p>Copyright 2026 Sarah & Tazmin</p><p>Mentioned in this episode:</p><p><strong>Free Consultation Call with Tazmin</strong></p><p>Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:</p><p><a href="https://the-seo-mindset.captivate.fm/contacttazmin">Contact Tazmin</a></p><p><strong>Support the podcast today!</strong></p><p>Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.</p><p><a href="https://the-seo-mindset.captivate.fm/support-us">Give us a one off donation</a></p><p><strong>Previsible helps brands grow</strong></p><p>Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today.</p><p><a href="https://the-seo-mindset.captivate.fm/previsible">Check out Previsible</a></p>

Episode thumbnail for Goodbye Linear Career Paths, Hello Flexible Portfolio Careers

July 9, 2026

Goodbye Linear Career Paths, Hello Flexible Portfolio Careers

<p>Did you know Romesh Ranganathan was a maths teacher before pursuing stand-up full time.</p><p>Wanda Sykes worked as a contracting specialist with top-secret security clearance at the NSA up until the 90s before quitting to pursue stand-up full-time.</p><p>Moving from comedy to music. Before making it big, John Legend worked as a management consultant.</p><p>You may be thinking, this is The SEO Mindset Podcast, why are you telling us these random facts?</p><p>Well, welcome to season 18 (can’t quite believe that) and we’re changing the main theme of our podcast… Joking! Please don’t be alarmed.</p><p>To kick this new season off, we’re talking about how there’s no such thing as a linear career path, and I wanted to start with some strong evidence.</p><p>My examples from those famous folk shows how career paths can change and pivot, and that is exactly what me and Tazmin will be getting into.</p><p>We’ll be giving examples from our own career paths. Sarah actually studied dance at university. How did she get from there to being a podcast host, producer and marketing consultant? Well you’ll have to listen to this week’s episode!</p><p>Of course, there will be practical tips that you can implement to help you navigate and build a portfolio career.</p><p><strong>About 'The SEO Mindset' Podcast</strong></p><p>Build your inner confidence and thrive.</p><p>The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.</p><p>Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.</p><p>Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.</p><p><strong>Get in touch</strong></p><p>We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.</p><p><a href="https://the-seo-mindset.captivate.fm/instagram">Follow us on Instagram</a></p><p><a href="https://the-seo-mindset.captivate.fm/linkedin">Follow us on LinkedIn</a></p><p><a href="mailto:theseomindsetpodcast@gmail.com" rel="noopener noreferrer" target="_blank">Send us an email</a></p><p><a href="https://the-seo-mindset.captivate.fm/tazmin">Check out Tazmin's Website</a></p><p><a href="https://the-seo-mindset.captivate.fm/sarah">Check out Sarah's Website</a></p><p><a href="https://mailchi.mp/36b9ad6bad5c/rr6vcyqlux" rel="noopener noreferrer" target="_blank">Click here to download</a> your copy of our free 'Growth versus Fixed Mindset' ebook.</p><p><a href="http://eepurl.com/ikRV4f" rel="noopener noreferrer" target="_blank">Click here to sign up for our newsletter</a> to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.</p><p>Subscribe and never miss an episode: <a href="https://the-seo-mindset.captivate.fm/listen">Listen to The SEO Mindset Podcast</a></p><p><strong>Mentioned in this episode</strong></p><p><strong>Previsible helps brands grow</strong></p><p>Search has changed but most strategies haven’t.</p><p>If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.</p><p>Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.</p><p>If you want to see where your brand stands and how to build trust in AI-driven search today.</p><p>🔗 <a href="https://the-seo-mindset.captivate.fm/previsible" rel="noopener noreferrer" target="_blank">Check out Previsible</a></p><p><strong>Support the podcast today!</strong></p><p>For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.</p><p>Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?</p><p>🔗 <a href="https://the-seo-mindset.captivate.fm/support" rel="noopener noreferrer" target="_blank">Support the podcast</a></p><p><strong>Free Consultation Call with Tazmin</strong></p><p>Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:</p><p>🔗 <a href="https://www.tazminsuleman.com/contact-me" rel="noopener noreferrer" target="_blank">Contact Tazmin</a></p><p>Resources used for episode</p><ul><li><a href="https://player.captivate.fm/episode/4e5cefdc-262f-4f84-8521-0b8e2f1207ce/">How can Ikigai (age-old Japanese concept) help you? - The SEO Mindset Podcast</a></li><li><a href="https://player.captivate.fm/episode/783f1d59-03a5-49f8-8c7f-0dc8c84f3fcc/">Bonus: Revisiting Thinking like an Entrepreneur with Tazmin - The SEO Mindset Podcast</a></li><li><a href="https://theseomindset.co.uk/episode/the-art-power-of-asking-questions-with-shola-kaye/">The Art and Power of Asking Questions with Shola - The SEO Mindset</a></li><li><a href="https://theseomindset.co.uk/episode/get-lucky-in-your-career-with-mel-barfield/">How to Get Lucky in Your Career with Mel Barfield - The SEO Mindset</a></li><li><a href="https://www.imd.org/ibyimd/talent/workplace-trends-for-2026/">Workplace trends for 2026 - The new labor market reality - I by IMD</a></li></ul><br/><p>Copyright 2026 Sarah & Tazmin</p><p>Mentioned in this episode:</p><p><strong>Previsible helps brands grow</strong></p><p>Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today.</p><p><a href="https://the-seo-mindset.captivate.fm/previsible">Check out Previsible</a></p><p><strong>Support the podcast today!</strong></p><p>Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.</p><p><a href="https://the-seo-mindset.captivate.fm/support-us">Give us a one off donation</a></p><p><strong>Free Consultation Call with Tazmin</strong></p><p>Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:</p><p><a href="https://the-seo-mindset.captivate.fm/contacttazmin">Contact Tazmin</a></p>

Episode thumbnail for What Search Tells us about Human Behaviour with Steve Paine

July 2, 2026

What Search Tells us about Human Behaviour with Steve Paine

<p>The questions we type into Google say more about us than the things we say out loud, and this is certainly true on sensitive topics such as stress and burnout.</p><p>Search data shows us what people are looking for, what they’re worried about, what they’re struggling with, and how our behaviour is shifting in ways we don’t always notice.</p><p>In this episode Steve Paine and Tazmin talk about what this data reveals about human psychology. They discuss the changing information habits, and what two decades of search data tells us about how work, attention, and wellbeing have evolved.</p><p><strong>About Steve</strong></p><p>Steve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content. “We use a journalistic approach to crafting useful, high-quality stories from our data.” Steve has a very long history in online content dating back to before the web was born.</p><p><strong>Where to find Steve</strong></p><p><a href="https://www.linkedin.com/in/stevechippy/" rel="noopener noreferrer" target="_blank">Steve Paine on LinkedIn</a></p><p><a href="https://www.sistrix.com/ " rel="noopener noreferrer" target="_blank">Website</a></p><p><strong>About 'The SEO Mindset' Podcast</strong></p><p>Build your inner confidence and thrive.</p><p>The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.</p><p>Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.</p><p>Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.</p><p><strong>Get in touch</strong></p><p>We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.</p><p><a href="https://the-seo-mindset.captivate.fm/instagram">Follow us on Instagram</a></p><p><a href="https://the-seo-mindset.captivate.fm/linkedin">Follow us on LinkedIn</a></p><p><a href="mailto:theseomindsetpodcast@gmail.com" rel="noopener noreferrer" target="_blank">Send us an email</a></p><p><a href="https://the-seo-mindset.captivate.fm/tazmin">Check out Tazmin's Website</a></p><p><a href="https://the-seo-mindset.captivate.fm/sarah">Check out Sarah's Website</a></p><p><a href="https://mailchi.mp/36b9ad6bad5c/rr6vcyqlux" rel="noopener noreferrer" target="_blank">Click here to download</a> your copy of our free 'Growth versus Fixed Mindset' ebook.</p><p><a href="http://eepurl.com/ikRV4f" rel="noopener noreferrer" target="_blank">Click here to sign up for our newsletter</a> to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.</p><p>Subscribe and never miss an episode: <a href="https://the-seo-mindset.captivate.fm/listen">Listen to The SEO Mindset Podcast</a></p><p><strong>Mentioned in this episode</strong></p><p><strong>Previsible helps brands grow</strong></p><p>Search has changed but most strategies haven’t.</p><p>If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.</p><p>Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.</p><p>If you want to see where your brand stands and how to build trust in AI-driven search today.</p><p>🔗 <a href="https://the-seo-mindset.captivate.fm/previsible" rel="noopener noreferrer" target="_blank">Check out Previsible</a></p><p><strong>Support the podcast today!</strong></p><p>For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.</p><p>Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?</p><p>🔗 <a href="https://the-seo-mindset.captivate.fm/support" rel="noopener noreferrer" target="_blank">Support the podcast</a></p><p>Copyright 2026 Sarah & Tazmin</p>

201 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is The SEO Mindset Podcast?

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.

The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.

Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.

Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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