by Kevin Poneskis
In The Serviced Accommodation Property Podcast you will learn how to Start, Systemise and scale a profitable Serviced Accommodation Business. Kevin served 24 years in the British Army, serving mostly in a Commando unit and retired at the rank of Regimental Sergeant Major, he left the Army in 2011 to became a full-time property investor. For most of his Army career, Kevin was investing in property and has been a successful property investor now for over 27 years which is why he is known as the Property Soldier. Serviced Accommodation is now Kevin’s preferred income generating strategy so Let Serviced Accommodation help you like it's helped Kevin by joining us on this podcast.
Language
🇺🇲
Publishing Since
10/3/2018
Email Addresses
1 available
Phone Numbers
0 available
December 23, 2024
<p dir="ltr">During this episode, Di Forster who is a social media, and marketing expert who has been working with businesses like yours for 19+ years, shares some highly effective tips and techniques. Golden nuggets of information that are especially relevant for SA owners.</p> <p dir="ltr">She provides you with a breakdown of each of the marketing channels, shares the pros and cons of each of them and explains how you as a SA owner can use them to increase bookings.</p> <p dir="ltr"><strong>KEY TAKEAWAYS</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr">You have to cut through the noise and get people´s attention. </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">You can´t outspend the big companies, but you can be smarter.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Know your audience and create content that appeals to them. </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">A website for mostly contractor guests will look very different from one aimed at attracting families.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Focus on solving problems for your target guests e.g. highlight free parking.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Make sure your website answers your audience´s questions.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Focus your marketing efforts on people who are ready to book, rather than those who are just browsing.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">How you set up your Google Business Profile matters.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Putting the right content on your website enables you to rank high for people who are looking for accommodation in your area.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Do the maths when paying for ads.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Use the social media platforms that your target audience uses. Di explains how to work out which ones to use.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Re-purpose your content e.g. a single video can be cut up and posted across multiple platforms.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Start posting on YouTube, it´s a Google asset.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Post regularly if you don´t you´ll slip down the rankings.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Use offers to tempt people to book direct.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Target local events that attract visitors e.g. graduations, Christmas markets, etc.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Plan your marketing now for events that are taking place next year in your area.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">For each block of a page include a call to action and the ability to book.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr">Include WhatsApp as a contact method. Most people now prefer to use WA.</p> </li> </ul> <p dir="ltr"><strong>BEST MOMENTS</strong></p> <p dir="ltr">‘You have to differentiate yourself from everybody else because there's so much c**p out there.’</p> <p dir="ltr">‘$436.6 billion is spent on advertising. ’</p> <p dir="ltr">‘So, you've got a higher chance of beating booking.com and Airbnb because you're focusing on location. ’</p> <p dir="ltr">“Your customer needs to see the telephone number, to see the button to book now, because they can't be asked to scroll back up”</p> <p dir="ltr">“Content is still king, that's not changed for 20 years.”</p> <p dir="ltr"><strong>GUEST RESOURCES</strong></p> <p dir="ltr"><a href="https://www.linkedin.com/in/diforsterecommerce">https://www.linkedin.com/in/diforsterecommerce</a></p> <p dir="ltr">https://www.advansys.com</p> <p dir="ltr"><strong>VALUABLE RESOURCES</strong></p> <p dir="ltr">Discovery Day Sign-Up Page - </p> <p dir="ltr"><a href="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676">https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676</a></p> <p dir="ltr">The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2</p> <p dir="ltr"><a href="https://propertysoldier.co.uk/">https://propertysoldier.co.uk/</a></p> <p dir="ltr"><a href="https://www.amazon.co.uk/Serviced-Accommodation-Success-Progressive-Investment/dp/1909846635/ref=sr_1_1?dchild=1&keywords=Serviced+Accommodation+Success+by+Kevin+Poneskis&qid=1600702534&sr=8-1">Serviced Accommodation Success by Kevin Poneskis</a></p> <p dir="ltr"><a href="https://www.amazon.co.uk/dp/B07C7M8SX9/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">Rich Dad, Poor Dad by Robert T Kiyosaki</a></p> <p dir="ltr"><strong>ABOUT THE HOST</strong></p> <p dir="ltr">Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.</p> <p dir="ltr">Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. </p> <p dir="ltr"><strong>CONTACT METHOD</strong></p> <p dir="ltr">https://en-gb.facebook.com/<a href="https://en-gb.facebook.com/propertysoldier">propertysoldier</a></p> <p dir="ltr">[email protected]</p>
July 28, 2024
<p>Today´s guest Shimon Rudich is a prolific property investor who has used all of the different strategies and taught over 13,000 people to do the same. He also runs MS Law, a firm Kevin has personally used, for many years.</p> <p>For this episode, Shimon focuses on creative financing strategies. In particular, the different ways you can use lease options, title-splitting and commercial to residential deals. Importantly, Shimon also explains how to avoid the most common issues with these more creative property investment strategies.</p> <p><strong>KEY TAKEAWAYS</strong></p> <ul> <li aria-level="1">Using lease options avoids the need for a deposit, or a mortgage and avoids all kinds of legal fees.</li> <li aria-level="1">Lease options enable you to make money from a property as if it were already yours.</li> <li aria-level="1">Use short lease options to make money faster.</li> <li aria-level="1">Exercise your right to buy as soon as you can. </li> <li aria-level="1">Don´t forget to exercise your right to buy on time. Surprisingly, a lot of people do forget to do so.</li> <li aria-level="1">Be realistic and fully understand what happens if the vendor or tenant breaks the contract.</li> <li aria-level="1">You must keep in touch with the vendor throughout the lease period. Shimon explains why not doing so can cost you a lot of money.</li> <li aria-level="1">Look for large properties with a staircase in the middle to convert into flats and use title-splitting.</li> <li aria-level="1">Title-splitting can be used for commercial conversions, which are still incredibly profitable. Especially when combined with SA.</li> <li aria-level="1">Win wins clinch deals fast.</li> <li aria-level="1">Always use proper joint venture agreements drawn up by a contract solicitor.</li> </ul> <p><strong>BEST MOMENTS</strong></p> <p><em>‘I have a vested interest that you are successful – I make money only if you are successful.’</em></p> <p><em>‘The best way to get people (the vendor) to stay in touch is to incentivise them.’</em></p> <p><em>‘If you are not closing deals every single month you are not doing something right.’</em></p> <p><em>‘</em><em>You can still make money from commercial conventions, even if you don't have any money.</em><em> ’</em></p> <p><strong>GUEST RESOURCES</strong></p> <p><a href="https://ms-law.co.uk/">https://ms-law.co.uk/</a></p> <p><a href="mailto:[email protected]">[email protected]</a></p> <p><a href="https://www.facebook.com/shimon.rudich/">https://www.facebook.com/shimon.rudich/</a></p> <p><strong>VALUABLE RESOURCES</strong></p> <p>Discovery Day Sign-Up Page - </p> <p><a href="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676">https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676</a></p> <p>The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2</p> <p><a href="https://propertysoldier.co.uk/">https://propertysoldier.co.uk/</a></p> <p><a href="https://www.amazon.co.uk/Serviced-Accommodation-Success-Progressive-Investment/dp/1909846635/ref=sr_1_1?dchild=1&keywords=Serviced+Accommodation+Success+by+Kevin+Poneskis&qid=1600702534&sr=8-1">Serviced Accommodation Success by Kevin Poneskis</a></p> <p><a href="https://www.amazon.co.uk/dp/B07C7M8SX9/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">Rich Dad, Poor Dad by Robert T Kiyosaki</a></p> <p><strong>ABOUT THE HOST</strong></p> <p>Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.</p> <p>Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. </p> <p><strong>CONTACT METHOD</strong></p> <p>https://en-gb.facebook.com/<a href="https://en-gb.facebook.com/propertysoldier">propertysoldier</a></p> <p>[email protected]</p>
April 7, 2024
<p>This episode is Kevin´s initial reaction to the UK´s Spring Budget of 2024 and other reforms. Including the Renter´s Reform Bill, the abolition of section 24, changes to the furnished holiday let tax regime, new short-term rental regimes, enhanced fire safety standards, the Tour Operators Margin Schemes (TOMS) and more. Kevin explains why despite the changes, building and running a property portfolio is still an excellent business option, especially the various SA models.</p> <p>Listen to find out how to navigate these changes and turn them to your advantage.</p> <p><strong>KEY TAKEAWAYS</strong></p> <ul> <li aria-level="1">Changes to legislation, the market etc. are inevitable. No matter what that change is the answer is always to stay calm, adapt and carry on.</li> <li aria-level="1">Lots of people are put off by change, so will leave the sector, which creates more opportunities for those who persevere.</li> <li aria-level="1">Often, seemingly negative changes actually generate more opportunities e.g. SA went nuts during CoVid.</li> <li aria-level="1">There are always ways around things. New ways to do business.</li> <li aria-level="1">Most of the SA-related changes do not affect hotels or B&Bs.</li> <li aria-level="1">The rent to SA playing field just got better.</li> <li aria-level="1">More Buy to Let landlords are going to say yes to rent to SA.</li> <li aria-level="1">The VAT changes creates more opportunities.</li> <li aria-level="1">Commercial conversion to SA is not affected by the new legislation.</li> </ul> <p><strong>BEST MOMENTS</strong></p> <p><em>‘When more people pull out of the sector that just creates opportunities.’</em></p> <p><em>‘The Renter´s Reform Bill is actually going to help serviced accommodation.’</em></p> <p><em>‘Hysterical headlines are going to help.’</em></p> <p> </p> <p><strong>VALUABLE RESOURCES</strong></p> <p>Discovery Day Sign-Up Page - </p> <p><a href="https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676">https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676</a></p> <p>The Serviced Accommodation Property Podcast- <a href="https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2">https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2</a></p> <p><a href="https://propertysoldier.co.uk/">https://propertysoldier.co.uk/</a></p> <p><a href="https://www.amazon.co.uk/Serviced-Accommodation-Success-Progressive-Investment/dp/1909846635/ref=sr_1_1?dchild=1&keywords=Serviced+Accommodation+Success+by+Kevin+Poneskis&qid=1600702534&sr=8-1">Serviced Accommodation Success by Kevin Poneskis</a></p> <p><a href="https://www.amazon.co.uk/dp/B07C7M8SX9/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">Rich Dad, Poor Dad by Robert T Kiyosaki</a></p> <p><strong>ABOUT THE HOST</strong></p> <p>Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.</p> <p>Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years. </p> <p><strong>CONTACT METHOD</strong></p> <p>https://en-gb.facebook.com/<a href="https://en-gb.facebook.com/propertysoldier">propertysoldier</a></p> <p><a href="mailto:[email protected]">[email protected]</a></p>
Kevin McDonnell
Rob Bence and Rob Dix from The Property Hub
Rob Moore
Linda O'Rourke
This is Money
Simon Zutshi
Mark Homer
DOAC
Ray McLennan & Nigel T Best
Kevin Whelan and Christian Rodwell
Nick Ponty and Steven Clark
Alex Hormozi
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.