by Small Batch Standard
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
Language
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Publishing Since
12/18/2020
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July 24, 2026
In this episode of The True Craft Podcast, we connect with UK-based brand strategist and author Tim Weaver to explore how craft breweries can thrive in a mature, shifting market. We dive deep into the differences between UK and US brewing scenes, highlighting why running a successful brewery requires far more than just making great liquid in 2026. Some highlights include: * How to pinpoint your brewery's true "diamond in the rough" brand identity to stand out from the competition. * Why closing the disconnect between passionate sales reps and static packaging can unlock major revenue growth. * Where to spend your marketing dollars (including low-cost email tactics and high-impact radio strategies) If you are looking to refine your brand's message and build a loyal audience, this conversation is packed with actionable insights. Tim reminds us of the biggest challenge facing taprooms today, noting, "Realistically every brewery right now is in a battle with the couch."
July 10, 2026
In this episode of The True Craft Podcast, we sit down with Brewmaster & Marketing Professional Ryan Seiz from Warwick Farm Brewing to discuss how they've built one of Pennsylvania's premier destination breweries by intentionally avoiding the traditional distribution game. From transforming a former meat processing facility into a thriving taproom to creating events that draw hundreds of people every week, Warwick Farm has built a business around experiences. Some highlights include: * Why selling 95% of their beer through the taproom has become a competitive advantage * How festivals, cornhole leagues, and thoughtful taproom design generate more consistent traffic * What launching an RTD line taught them about expanding revenue without cannibalizing beer sales From building a destination brewery from the ground up to finding growth outside of traditional distribution, this conversation is full of practical lessons for brewery owners looking to build a more resilient business. There's a lot packed into this episode for operators thinking beyond the brewhouse! Enjoy the episode!
June 12, 2026
In this episode, we are sitting down with Alan Brinton, the co-founder of Grey Sail Brewing, located right on the coastal border of Rhode Island and Connecticut. Alan shares his journey from brewing "God-awful" beer in his college apartment to establishing one of Rhode Island's largest production breweries and successfully navigating 15 years of industry evolution. We dive into the realities of scaling a bootstrap operation, the intricate dynamics of distributor relationships, and the shifting economic landscape facing modern craft brewery owners. Some highlights include: * Why managing repairs and maintenance costs is the "next shoe to drop" for maturing breweries. * How a single double IPA, Captain's Daughter, completely transformed Grey Sail's trajectory and fueled their expansion. * Why treating your distributors as your true customers is essential for long-term retail success. As the craft beer market matures and overhead costs fluctuate, mastering your financials is no longer optional. As Alan puts it: “Just understand your product costs and your margins... it's basic, but it's hard.” Enjoy the episode!
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Alicia MacDonald
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Brad Fitzgerald
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Hannah Ison
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Brian Durand
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Chris O’Neill
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Kevin Drake
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Doug McLaughlin
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Mike Orozco
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The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
This podcast updates weekly.
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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