The UGC Playbook for Creators is a practical podcast about becoming a UGC creator, landing paid brand deals and building repeat income — even without a large following.
Hosted by Sisi (@Missdivalicious), a UGC creator with 8+ years of experience working with global brands.
Episodes cover UGC pricing, portfolios, pitching brands, usage rights, paid ads, creator platforms, repeat clients, content strategy and how to make money with User-Generated Content.
New episodes every Tuesday.
Free UGC resources: theugcplaybook.com
How to Get Repeat UGC Clients — Turn One Brand Deal Into Ongoing Income
Want to stop constantly searching for your next UGC brand deal and start getting brands to hire you again?
In this episode of The UGC Playbook, Sisi breaks down how UGC creators can turn one-off brand deals into repeat UGC clients, ongoing content work and more predictable creator income.
You’ll learn:
• What makes a brand want to rebook a UGC creator
• Why the way you communicate and deliver matters as much as the content
• How to make the client experience easy from brief to final delivery
• When and how to follow up after a UGC project
• How to suggest new content ideas without sounding pushy
• When UGC packages and ongoing monthly content make sense
• How to introduce retainers and repeat-content opportunities naturally
• Why understanding a brand’s goals can make you more valuable
• Common mistakes that stop creators getting repeat UGC work
• How to spend less time constantly searching for new brand deals
Landing a UGC client is great. Building a relationship where that brand comes back again and again can completely change the way you run your UGC business.
🎓 FREE UGC CLASS
Learn how to work towards your first £1,000 as a UGC creator — even with zero followers:
https://www.theugcplaybook.com/free-ugc-class (https://www.theugcplaybook.com/free-ugc-class?utm_source=ugc_playbook_podcast&utm_medium=podcast&utm_campaign=repeat_ugc_clients&utm_content=free_class_cta)
📱 FREE UGC DEAL TRACKER
Track your UGC brand leads, deals, deliverables, payments and follow-ups for free:
https://www.theugcplaybook.com/ugc-deal-tracker (https://www.theugcplaybook.com/ugc-deal-tracker?utm_source=ugc_playbook_podcast&utm_medium=podcast&utm_campaign=repeat_ugc_clients&utm_content=deal_tracker_cta)
New episodes of The UGC Playbook every Tuesday.
29 Sept 2026
How to Create UGC Ads That Convert — Hooks, Scripts & B-Roll Brands Actually Want
Want to create UGC ads that convert — not just content that looks good?
In this episode of The UGC Playbook, Sisi breaks down how to create User-Generated Content (UGC) ads with stronger hooks, simple scripts and purposeful B-roll that helps brands communicate clearly, hold attention and create content they can actually use.
You’ll learn:
• What makes UGC different from a traditional ad
• Why the first few seconds matter so much
• Different hook styles you can use in UGC ads
• A simple structure for writing UGC scripts
• How to move from problem → solution → proof → CTA
• How to use B-roll to support the message instead of just filling space
• What makes UGC feel natural and native to social media
• Common mistakes that make UGC feel generic or overly scripted
• How to create content brands can test as paid social creative
• Why understanding the brand’s goal can make you a more valuable UGC creator
Great UGC is not just about making something aesthetically pleasing. It is about creating content that connects with the viewer, communicates the message clearly and gives the brand creative it can actually use.
🎓 FREE UGC CLASS
Learn how to work towards your first £1,000 as a UGC creator — even with zero followers:
https://www.theugcplaybook.com/free-ugc-class (https://www.theugcplaybook.com/free-ugc-class)
📱 FREE UGC DEAL TRACKER
Track your UGC brand leads, deals, deliverables, payments and follow-ups for free:
https://www.theugcplaybook.com/ugc-deal-tracker (https://www.theugcplaybook.com/ugc-deal-tracker)
New episodes of The UGC Playbook every Tuesday.
22 Sept 2026
UGC Usage Rights Explained — Paid Ads, Spark Ads, Whitelisting & Perpetual Usage
What are UGC usage rights — and when should a brand pay you more to use your content?
In this episode of The UGC Playbook, Sisi breaks down UGC usage rights in simple terms so creators can understand what they’re agreeing to before signing a contract or accepting a brand deal.
You’ll learn:
• The difference between organic usage and paid usage
• What UGC usage rights actually mean
• How paid ad usage works
• What Spark Ads are and how brands use creator content on TikTok
• What whitelisting means for UGC creators
• What perpetual usage means — and why you should pay attention to it
• How usage length can affect what you charge
• Why exclusivity and usage rights are not the same thing
• Questions to ask before agreeing to extended or unlimited usage
• Common usage-rights mistakes creators make when negotiating brand deals
Creating the content is only one part of a UGC deal. How, where and for how long a brand can use that content matters too.
🎓 FREE UGC CLASS
Learn how to work towards your first £1,000 as a UGC creator — even with zero followers:
https://www.theugcplaybook.com/free-ugc-class (https://www.theugcplaybook.com/free-ugc-class)
📱 FREE UGC DEAL TRACKER
Track your UGC brand leads, deals, deliverables, payments and follow-ups for free:
https://www.theugcplaybook.com/ugc-deal-tracker (https://www.theugcplaybook.com/ugc-deal-tracker)
New episodes of The UGC Playbook every Tuesday.
This episode is for educational purposes and isn’t legal advice.
15 Sept 2026
UGC Rates in 2026 — How Much Should You Actually Charge?
Want to know how much to charge for UGC in 2026 — without underpricing yourself or guessing what brands will pay?
In this episode of The UGC Playbook, Sisi breaks down UGC rates, pricing and packages so you can make more confident decisions when brands ask, “What are your rates?”
You’ll learn:
• How to think about your base UGC rate
• What should influence how much you charge
• Beginner UGC pricing vs more experienced creator rates
• How to price single videos compared with UGC packages
• When bundles and add-ons make sense
• How revisions, complexity and deliverables affect your quote
• Why there is no single “correct” UGC rate
• Common pricing mistakes that lead creators to undercharge
• How to raise your rates as your experience and demand grow
• What to say when a brand asks for your rate
Your UGC pricing should reflect the work, value and scope of the project — not simply what another creator happens to charge.
Next week, we’ll break down UGC usage rights, paid ads, whitelisting and perpetual usage, including when brands should pay more to use your content beyond the original deliverable.
🎓 FREE UGC CLASS
Learn how to work towards your first £1,000 as a UGC creator — even with zero followers:
https://www.theugcplaybook.com/free-ugc-class (https://www.theugcplaybook.com/free-ugc-class)
📱 FREE UGC DEAL TRACKER
Track your UGC brand leads, deals, deliverables, payments and follow-ups for free:
https://www.theugcplaybook.com/ugc-deal-tracker (https://www.theugcplaybook.com/ugc-deal-tracker)
New episodes of The UGC Playbook every Tuesday.
8 Sept 2026
How to Get UGC Brand Deals in 2026 — 5 Ways to Find Paid Work Without Relying on Cold Pitching
Want to get more UGC brand deals without spending all day cold pitching?
In this episode of The UGC Playbook, Sisi breaks down 5 practical ways UGC creators can find paid brand work in 2026 — including direct outreach, creator platforms, agencies, freelance marketplaces, inbound opportunities and referrals.
You’ll learn:
• Where UGC creators are actually finding paid work in 2026
• How to approach brands directly without sending generic cold pitches
• Which UGC platforms and marketplaces are worth using
• How agencies can become a source of repeat creator work
• How to make your portfolio and profile easier for brands to discover
• Why inbound opportunities matter more as you grow
• How to use referrals and repeat clients to reduce constant pitching
• What to focus on if you’re still trying to land your first paid UGC deal
You do not need to rely on one method to find work. The strongest UGC creators build multiple ways for brands to find, hire and rehire them.
🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:
https://www.theugcplaybook.com/free-ugc-class (https://www.theugcplaybook.com/free-ugc-class)
📱 FREE UGC DEAL TRACKERTrack your UGC brand leads, deals, deliverables, payments and follow-ups for free:
https://www.theugcplaybook.com/ugc-deal-tracker (https://www.theugcplaybook.com/ugc-deal-tracker)
New episodes of The UGC Playbook every Tuesday.
1 Sept 2026
How to Build a UGC Portfolio That Gets Brand Deals — Even With No Experience
Want to build a UGC portfolio that actually helps you land paid brand deals — even if you’ve never worked with a brand before?
In this episode of The UGC Playbook, Sisi breaks down how to create a strong UGC portfolio from scratch, what brands are actually looking for, and how to stop waiting for paid experience before showing what you can do.
You’ll learn:
• What a UGC portfolio actually needs in 2026
• How many UGC examples you should include
• How to create portfolio samples without previous brand deals
• Which types of videos to showcase
• The portfolio mistakes that can make brands scroll past
• Why your follower count matters less than you think
• How to make your portfolio easy for brands to understand and act on
• What to do once your portfolio is ready
Your UGC portfolio doesn’t need to be huge or perfect. It needs to show brands that you understand how to create content they can actually use.
🎓 FREE UGC CLASS
Learn how to work towards your first £1,000 as a UGC creator — even with zero followers:
https://www.theugcplaybook.com/free-ugc-class (https://www.theugcplaybook.com/free-ugc-class)
📱 FREE UGC DEAL TRACKERTrack your UGC brand deals, deliverables, payments and follow-ups for free:
https://www.theugcplaybook.com/ugc-deal-tracker (https://www.theugcplaybook.com/ugc-deal-tracker)
New episodes of The UGC Playbook every Tuesday.
25 Aug 2026
How to Make Your First £1,000 With UGC in 2026 — Even With Zero Followers
Want to become a UGC creator and get paid to create content for brands — without needing thousands of followers?
In this episode of The UGC Playbook, Sisi breaks down how to start making money with User-Generated Content (UGC) in 2026 and work towards your first £1,000 in paid UGC brand deals, even if you're starting with zero followers and no previous brand experience.
You'll learn:
What UGC actually is and how it differs from influencer marketing
Why you don't need a large social media following to become a UGC creator
What you need before you start pitching brands
How to build a simple UGC portfolio when you have no paid clients
Where your first UGC brand deals can come from
How to think about pricing your first projects
The mistakes that keep beginner UGC creators stuck
A simple action plan to start turning content creation into paid work
🎓 FREE UGC CLASS
Make Your First £1,000 With UGC — Even With 0 Followers:
https://www.theugcplaybook.com/free-ugc-class (https://www.theugcplaybook.com/free-ugc-class)
📱 FREE UGC DEAL TRACKER
Track your UGC brand leads, deliverables and payments in one place — completely free:
https://www.theugcplaybook.com/ugc-deal-tracker (https://www.theugcplaybook.com/ugc-deal-tracker)
Whether you're researching how to start UGC, how to become a UGC creator, how to get UGC brand deals or how to make money creating content for brands, this episode gives you a practical place to start.
New episodes of The UGC Playbook every Tuesday.
27 Oct 2025
Welcome to The UGC Playbook — Get Paid for Creating Content (Even with Zero Followers!)
Ready to get paid for creating content — even if you have zero followers?
Welcome to The UGC Playbook for Creators — your go-to podcast for turning creativity into consistent income through User-Generated Content (UGC). 🎥
I’m your host, Sisi (aka @missdivalicious), and after 8+ years of creating content for global brands, I’m here to help you do the same. Whether you’re posting for fun or dreaming of quitting your 9–5, this podcast gives you the roadmap to build a profitable, freedom-based UGC business from scratch.
🎯 In this trailer, I’ll walk you through:
What UGC is and why it’s exploding right now
Why brands don’t care about your follower count
How to start even if you feel overwhelmed or new
What to expect from upcoming episodes
💸 And yes — I’ve got a FREE GIFT to get you started:
👉 Grab the Free Masterclass: How to Make Your First £1000 as a UGC Creator (with Zero Followers)
🎁 https://www.theugcplaybook.com/free-ugc-class (https://www.theugcplaybook.com/free-ugc-class?utm_source=spotify&utm_medium=podcast&utm_campaign=ugc_podcast_trailer)
Follow the show and get ready to turn content creation into your income stream.
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