UGC Pro Podcast

About UGC Pro Podcast

UGC Pro is the go-to podcast where creative strategy, freelancing, and UGC innovation collide. Hosted by Kelly Rocklein—creative director, mentor, and marketer behind $500M+ in brand revenue—this show is packed with tactical advice, honest convos, and real stories from creators scaling their UGC biz. Whether you're pitching clients or folding laundry, tune in weekly for actionable insights that’ll help you grow with confidence and actually get results.

Publisher

Kelly Rocklein

Category

business

Language

en

Explicit

No

First episode

24 Apr 2025

Latest episode

2 Mar 2026

Latest episodes

15 of 17 episodes have a transcript.

1. 

   2 Mar 2026TRANSCRIPT

   The Income Evolution: How to Turn Your Side Hustle Into Predictable, Recurring Income (Part 3)

   Most people start a side hustle chasing projects—one deliverable, one invoice, one paycheck at a time. And while that works in the beginning, one-off work doesn’t create stability. It creates income spikes. In this episode, we’re breaking down how to move from unpredictable “project money” to predictable, recurring income—and how to evolve from being paid for execution to being paid for thinking. Download the free Side Hustle Workbook and follow along with the Demand Validation Sprint: https://info.entrepreneur.com/how-to-start-your-side-hustle-workbook I walk through what I call the Income Evolution Ladder: — One-off project work — Repeat clients — Retainer-based positioning — Leverage through specialization and strategy If you’re a UGC creator, creative strategist, freelancer, consultant, marketer, student, or corporate professional building a side hustle, this conversation will show you how to transition from task-based work to becoming a long-term strategic partner. We also cover: — How to turn UGC into recurring retainer income — The difference between execution vs. strategic consulting — How to move from deliverables to outcomes — When and how to raise your rates — How to pitch retainers without sounding salesy — Why predictable income changes your confidence, leverage, and career trajectory — How performance marketing, hooks, angles, and testing frameworks increase your value — Why brands pay more for thinking than executionIf you’re in marketing, sales, content creation, psychology, acting, or any persuasion-based field, UGC and creative strategy are high-income, in-demand skill sets that translate directly into scalable freelance income and consulting opportunities. This episode is especially relevant if you: — Want to build recurring revenue as a freelancer — Are stuck trading time for money — Want to land retainer clients — Are building a UGC business — Are exploring creative strategy consulting — Are trying to create predictable side hustle income before quitting your job In the next episode, we’re answering the big question: When is it actually safe to leave your full-time job? Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “YOUTUBE25” for 25% off our three video courses:🦄 Learn more about UGC Pro & see what our students are saying: www.ugc.proVideo courses:🎓 UGC University: https://go.ugc.pro/offers/6UKA46zT/checkout🤓 Creative Strategy: https://go.ugc.pro/offers/oAbc82jW/checkout📈 Creative Strategy x Paid Media Master Class: https://go.ugc.pro/offers/B9awpTFf/checkout🗞️ Pitch Yourself—The PR Power Hour: https://go.ugc.pro/offers/2oS9cthQDid you know that we're on other social platforms? Follow us on...✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pcside hustle, predictable income, recurring income, recurring revenue, monthly recurring revenue, MRR, freelancing, freelancer income, retainer clients, how to get retainer clients, UGC creator, user-generated content, creative strategy, creative strategist, performance marketing, performance creative, consulting business, freelance business, passive income, active income, trading time for money, leverage income, scalable income, online business, digital marketing, content creator business, how to quit your job, stable income streams, entrepreneurship, solopreneur, service-based business, pricing strategy, raising your rates, marketing strategy, hooks and angles, conversion-focused content, TikTok marketing, Instagram marketing, paid ads strategy, side hustle ideas, build a profitable side hustle, remote work income, consulting retainer

2. 

   16 Feb 2026TRANSCRIPT

   How to Build a Side Hustle From Your Existing Skills: The Smart AND Sustainable Way (Proven Blueprint)—Part 2 of 4 in Partnership with Entrepreneur Magazine

   Are you building a side hustle before you need it — or because you need it now? In this episode, I break down how to start a side hustle without reinventing yourself, whether you’re currently employed or recently laid off. In today’s economy, job security isn’t guaranteed. The smartest move isn’t starting from scratch — it’s monetizing the skills you already have and building multiple income streams strategically. You’ll learn: • How to build a side hustle without quitting your job • What to do immediately after getting laid off • How to file for unemployment and look into self-employment assistance programs • Why speed to income matters more than reinvention • How to monetize your existing skillset instead of chasing trends • How to get clients using warm leads (not cold outreach) • How to optimize LinkedIn for inbound opportunities • How to validate demand before building a website or brand If you work in marketing, sales, engineering, finance, HR, design, operations, or any professional field, you already have leverage. The key is identifying what companies already pay to outsource and positioning yourself correctly. I also share how I turned my background in performance marketing into a UGC side hustle, why I priced my first project for validation instead of profit, and how small wins create real momentum. This is about building a financial runway — not quitting impulsively. Because random income feels good. Predictable income changes your life. Download the free Side Hustle Workbook and follow along with the Demand Validation Sprint: https://info.entrepreneur.com/how-to-start-your-side-hustle-workbook Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “YOUTUBE25” for 25% off our video courses:🦄 Learn more about UGC Pro & see what our students are saying: www.ugc.proVideo courses:🎓 UGC University: https://go.ugc.pro/offers/6UKA46zT/checkout🤓 Creative Strategy: https://go.ugc.pro/offers/oAbc82jW/checkout📈 Creative Strategy x Paid Media Master Class: https://go.ugc.pro/offers/B9awpTFf/checkout🗞️ Pitch Yourself—The PR Power Hour: https://go.ugc.pro/offers/2oS9cthQDid you know that we're on other social platforms? Follow us on...✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pcside hustle 2026, how to start a side hustle, laid off what to do, unemployment benefits self employment assistance, monetize your skills, build multiple income streams, income diversification strategy, how to get clients without cold outreach, warm leads strategy, linkedin seo optimization, build a financial runway, predictable income streams, freelance income strategy, corporate layoffs 2026, recession proof income, how to start freelancing, performance marketing side hustle, UGC side hustle, creative strategy consulting, consulting business for beginners, career leverage, how to build income outside your job, entrepreneurship for beginners, portfolio career, build predictable income online

3. 

   14 Feb 2026TRANSCRIPT

   Layoffs Are Rising! Build This Before It’s Too Late (My Side Hustle Strategy): Part 1 of 4

   Kelly and Shane, UGC Pro Podcast hosts, discuss building a strategic side hustle to diversify income and mitigate risks associated with traditional employment in light of rising layoffs, providing a framework for financial stability.

4. 

   3 Jan 2026

   Meta Ads in 2026: Andromeda, Gem & Lattice Explained SIMPLY For Creative Marketers

   If your Meta ads have been tanking lately, it’s not your ad account — it’s your creative strategy. In this episode, we break down what really changed with Meta's new ad delivery system, including the truth about Andromeda, Gem, and Lattice — the three AI models that now power Facebook and Instagram ad performance. If you want to see the visual version (with a graphic breakdown of this 3-step Meta update), it's live on our YouTube channel here: https://youtu.be/UMZW_Jd8XW8Whether you're a UGC creator, creative strategist, or performance marketer, this episode gives you a clear, non-technical breakdown of how the new Meta ad algorithm works and what you can do to fix your performance fast.You’ll learn:— Why interest targeting and lookalikes don’t work like they used to— What Andromeda actually does (hint: it’s not choosing your ad)— How Gem “reads the mind” of your audience to narrow down ad options— Why Lattice is the final decision-maker in who sees what ad— What creative strategy wins in 2026 (hint: creative diversity + speed over polish)— How to use UGC, audience segmentation, and creative velocity to beat the algorithmThis isn’t just for media buyers — this is for the creators, strategists, and brands who want to stay competitive in a new AI-powered ad era. If you’ve noticed a drop in results and you’re still relying on old playbooks, this episode will help you pivot with confidence. Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “PODCAST25” for 25% off our three video courses:🦄 Learn more about UGC Pro & see what our students are saying: www.ugc.proVideo courses:🎓 UGC University: https://go.ugc.pro/offers/6UKA46zT/checkout🤓 Creative Strategy: https://go.ugc.pro/offers/oAbc82jW/checkout📈 Creative Strategy x Paid Media Master Class: https://go.ugc.pro/offers/B9awpTFf/checkout Not featured on our site, but if you're interested... 🗞️ Pitch Yourself—The PR Power Hour: https://go.ugc.pro/offers/2oS9cthQDid you know that we're on other social platforms? Follow us on...✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc ✨ https://www.youtube.com/@gougcproMeta Andromeda update Meta algorithm 2026 Facebook ads AI update Andromeda Gem Lattice explained Meta AI ad delivery system why Meta ads stopped working creative strategy Meta ads UGC performance creative Meta ad account performance down Meta ads not converting Facebook Instagram ads algorithm update performance marketing 2026 Meta ad creative strategy how Meta selects ads Meta Andromeda explained for creators UGC creator strategy 2026 creative testing Meta ads Meta AI targeting changes interest targeting no longer works lookalike audiences Meta creative diversity paid social strategy 2026 organic and paid content Meta creative operations ad testing framework Meta ads for UGC creators Meta ads education podcast Meta ads YouTube marketing Meta ads Spotify marketing Meta ads Apple Podcasts marketing

5. 

   15 Nov 2025TRANSCRIPT

   Creator Vault: Empowering UGC Creators and Influencers with Transparency ft. Mia Mirzayan (Founder of Creator Vault)

   I’m beyond excited for today’s episode, because I’m joined by Mia Mirzayan: a powerhouse UGC Creator, Creative Strategist, and the CEO + Founder of Creator Vault. After working with over 150+ brands and coaching 250+ creators, Mia saw firsthand how confusing, isolating, and unfair the creator economy can be—from scams and ghosted payments to lowball offers and lack of transparency. Instead of accepting that as the norm, she decided to build a solution. Enter Creator Vault: the first platform designed to protect creators, promote transparency, and help us all get paid what we deserve. In this conversation, we dive into: 🚨 The biggest pain points in the UGC industry and how to avoid common creator scams 💸 How to use Creator Vault to negotiate higher rates and vet brands before working with them ⚖️ Why transparency and advocacy are crucial for the next era of the creator economy 💡 The future of Creator Vault and how it’s helping creators thrive, not just survive 🧠 Our shared experiences as neurodivergent entrepreneurs trying to build, create, and balance it all If you’re a UGC creator, influencer, or freelance creative strategist, this episode is packed with insights to help you protect your time, your energy, and your worth—while learning how to navigate brand deals with confidence. 🎧 Tune in to hear how Mia is changing the creator economy from the inside out, and why Creator Vault might just be the tool we’ve all been waiting for. Looking to connect with Mia and Creator Vault? Be sure to follow her below: Mia Mirzayan 🤍 Instagram: https://www.instagram.com/itskormenia/ 🤍 TikTok: https://www.tiktok.com/@itskormenia?is_from_webapp=1&sender_device=pc Creator Vault 💋 Instagram: https://www.instagram.com/creatorvaultapp/ 💋 TikTok: https://www.tiktok.com/@creatorvaultapp?is_from_webapp=1&sender_device=pc 💋 Download Creator Vault for iPhone: https://apps.apple.com/us/app/creator-vault/id6670768966 Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “PODCAST25” for 25% off our 4 video courses: 🎓 UGC University: https://go.ugc.pro/offers/6UKA46zT/checkout 🤓 Creative Strategy: https://go.ugc.pro/offers/oAbc82jW/checkout 📈 Creative Strategy x Paid Media Master Class: https://go.ugc.pro/offers/B9awpTFf/checkout 🗞️ Pitch Yourself: the PR Power Hour: https://go.ugc.pro/offers/2oS9cthQDid you know that we're on other social platforms? Follow us on... ✨ Instagram: https://www.instagram.com/ugc.pro/ ✨ Twitter: https://x.com/UGCpro_ ✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc UGC Creator, Creator Vault, UGC Pro Podcast, Creator App, Creator Economy, Creative Strategy, Brand Deals, UGC Scams, Influencer Marketing, Content Creators, UGC Negotiation, UGC Tips, Freelance Creators, Creator Pay Transparency, Women in Tech, Neurodivergent Entrepreneurs, ADHD Creators, UGC Business Growth, App Founder, Kelly Rocklein

6. 

   24 Oct 2025TRANSCRIPT

   The Storytelling Playbook for Creators & Entrepreneurs: How to Use Storytelling to Grow Your (Personal) Brand and SELL—FREE 90 Minute Panel

   Storytelling isn’t optional—it’s how clients, customers, and media decide what you stand for. In this live Deschutes Women in Business panel, we break down practical storytelling frameworks for creators, entrepreneurs, and founders: how to position your personal brand, why founder-led ads outperform product-only content, how to turn testimonials into sales, and how to pitch press without a publicist. THANK YOU TO MY INCREDIBLE VIDEOGRAPHER AND EDITOR, KATY! You can check out her work here: katynevinsky.com Host/Panelist: Kelly Rocklein (UGC creator, creative performance marketer, Founder—UGC Pro) Panelists: Lindsay Gilmore (artist (https://www.lindsaygilmore.com)), Affton Coffelt (Founder/CEO—Broken Top Brands (https://www.brokentopcandleco.com/pages/about-us)), moderated by Lisa Hovey (COO); intro by Dini Vemuri (Board Member)—DWIB (https://www.deschuteswomen.com). You’ll learn Positioning: human and aspirational (underdog + clear system) Turning real life into repeatable messaging (for social, sales, and PR) Founder POV → higher engagement & conversion Testimonial stories vs. quotes (how to capture “before/after” moments) Pitching publications with narrative, stakes, and relevance Want to land press fast? Grab my mini-course Pitch Yourself: The PR Power Hour (under 60 minutes + exercises). It’s the exact framework I’ve used to pitch and land Business Insider, Entrepreneur, and CNBC. Get 30% off here: https://go.ugc.pro/offers/2oS9cthQ?coupon_code=PITCH30 I'm launching a second podcast! Recovering Sad Girl, is dedicated to late-diagnosed women with ADHD and autism, like Kelly. This podcast has been and will continue to be a labor of love. It’s time to normalize mental health conversations in the creator and business space. You can hear the trailer for season 1 on all major streaming platforms! 💜 Apple: ⁠⁠https://podcasts.apple.com/us/podcast/introducing-recovering-sad-girl-with-kelly-rocklein/id1837481973?i=1000724801385⁠⁠ (https://podcasts.apple.com/us/podcast/introducing-recovering-sad-girl-with-kelly-rocklein/id1837481973?i=1000724801385) 💚 Spotify: ⁠⁠https://open.spotify.com/episode/0WQ6ueF7QZsTYnxV7zjnD9?si=1d51584dc1744bdb⁠⁠ (https://open.spotify.com/episode/0WQ6ueF7QZsTYnxV7zjnD9?si=1d51584dc1744bdb) ❤️ YouTube: ⁠⁠https://youtube.com/shorts/H5VOxLmbwnQ?feature=share⁠⁠ (https://youtube.com/shorts/H5VOxLmbwnQ?feature=share) Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses: · UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout · Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35 Did you know that we're on other social platforms? Follow us on... ✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_ ✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc ✨ YouTube: https://www.youtube.com/@gougcpro storytelling for creators, storytelling for entrepreneurs, how to use storytelling to grow your brand, storytelling for business, personal branding for creators, storytelling that sells, content that converts, UGC strategy 2025, UGC storytelling, founder-led marketing, founder storytelling, testimonial marketing, brand storytelling examples, business storytelling tips, personal brand storytelling, how to pitch press, PR for entrepreneurs, press pitching for creators, how to get featured in Business Insider, how to land press without a publicist, creator storytelling framework, storytelling for women in business, women entrepreneur panel, creative strategy podcast, Kelly Rocklein, UGC Pro, Deschutes Women in Business, creative storytelling workshop, content marketing strategy, video storytelling, social media storytelling, brand positioning tips, how to connect emotion to your audience, human-centered marketing, marketing storytelling techniques, creator economy trends, building a personal brand, how to sell with storytelling, creative entrepreneur tips, authenticity in marketing, content that builds trust, live business panel, storytelling event recap, UGC Pro podcast

7. 

   20 Oct 2025TRANSCRIPT

   UGC Truths: Pricing, Portfolios, Creative Strategy & Landing High-Paying Brand Deals

   Join me and Terri as we go through a series of questions having to do with UGC and creative strategy. In this episode, I share my story of how I got started in user-generated content (UGC) back in 2014—before the industry even had a name—and how I turned that passion into a decade-long creative career helping brands generate over $500 million in revenue.We talk about everything from building a UGC portfolio that closes high paying deals and pricing your work confidently, to navigating commission and equity deals, and learning how to think like a creative strategist (not just a creator). You’ll also hear what I look for when hiring creators—the red flags, the portfolio must-haves, and what makes a creator stand out in a crowded space.Whether you’re new to UGC or ready to go full-time, this episode breaks down the strategies that actually work—no fluff, no false promises, just real talk about building a sustainable, well-paid creative business.🔑 What You’ll LearnHow I started in UGC before it was “a thing”What makes a portfolio stand out to brandsHow to price with confidence and avoid the race to the bottomWhen commission or equity deals are worth itThe skills that keep creators competitive in 2026 and beyondWhy creative strategy = higher-paying brand deals📩 Join the CommunityTerri is the founder of The UGC Authority. You can join her private community here: https://theugcauthority.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3lQazl0TTFBNm9sSmQxdTZmZGVYSFMwb1haQXxBQ3Jtc0tuMmdrb1lRb01mcGZ5RjVJbGFUWW1XR05lU0VINTlBLVpuM0hEZzlOTWx0TTN3U253djAyZ0pDZDM5Z3NQTXRqUlhndmVxbjQxZzkyRU1GWEpXd1FVR2hzN29Hd2tKd2QwbGJKWjJXZzJ5SE1fOWFKdw&q=https%3A%2F%2Ftheugcauthority.com%2F&v=aAA2UoM2I7g) I'm launching a second podcast! Recovering Sad Girl, is dedicated to late-diagnosed women with ADHD and autism, like Kelly. This podcast has been and will continue to be a labor of love. It’s time to normalize mental health conversations in the creator and business space. You can hear the trailer for season 1 on all major streaming platforms! 💜 Apple: ⁠https://podcasts.apple.com/us/podcast/introducing-recovering-sad-girl-with-kelly-rocklein/id1837481973?i=1000724801385⁠ (https://podcasts.apple.com/us/podcast/introducing-recovering-sad-girl-with-kelly-rocklein/id1837481973?i=1000724801385) 💚 Spotify: ⁠https://open.spotify.com/episode/0WQ6ueF7QZsTYnxV7zjnD9?si=1d51584dc1744bdb⁠ (https://open.spotify.com/episode/0WQ6ueF7QZsTYnxV7zjnD9?si=1d51584dc1744bdb) ❤️ YouTube: ⁠https://youtube.com/shorts/H5VOxLmbwnQ?feature=share⁠ (https://youtube.com/shorts/H5VOxLmbwnQ?feature=share) Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses: · UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout · Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35 Did you know that we're on other social platforms? Follow us on... ✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_ ✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc ✨ YouTube: https://www.youtube.com/@gougcpro UGC, user generated content, Kelly Rocklein, UGC Pro, UGC course, creative strategy, UGC portfolio, UGC pricing, UGC rates, brand deals, paid media, performance creative, content creator, how to start UGC, negotiate brand deals, freelance pricing, usage rights, attract high-paying clients, UGC training, social media strategy

8. 

   17 Oct 2025TRANSCRIPT

   Neurodivergent Entrepreneurship: 72 Hours Without ADHD Meds & What It Taught Me

   What happens when you go 72 hours without your ADHD meds as a neurodivergent entrepreneur? In this raw and reflective episode, Kelly Rocklein (Creative Strategist, Founder of UGC Pro, and soon-to-be host of Recovering Sad Girl) shares what it really feels like when your brain just won’t brain. Kelly opens up about accidentally doubling her Adderall dosage, running out of her prescription early, and the mental crash that followed. From brain fog and task paralysis to PMDD flare-ups and emotional dysregulation, she dives deep into what life looks like when your executive function hits a wall — and how she rebuilt momentum once her meds were refilled. 💡 If you’ve ever felt broken, lazy, or “off” because your brain stopped cooperating, this one’s for you. You’re not alone, and you’re not broken — you just need systems that love your brain back. This episode explores: The realities of ADHD and entrepreneurship Why so many neurodivergent women are drawn to self-employment The link between ADHD, autism, PMDD, and RSD How to create systems that work with your brain, not against it The importance of grace, rest, and self-awareness when you’re wired differently Kelly also previews her upcoming 2026 podcast, Recovering Sad Girl, dedicated to late-diagnosed women with ADHD and autism — and why it’s time to normalize mental health conversations in the creator and business space. You can hear the trailer for season 1 on all major streaming platforms! 💜 Apple: https://podcasts.apple.com/us/podcast/introducing-recovering-sad-girl-with-kelly-rocklein/id1837481973?i=1000724801385 (https://podcasts.apple.com/us/podcast/introducing-recovering-sad-girl-with-kelly-rocklein/id1837481973?i=1000724801385) 💚 Spotify: https://open.spotify.com/episode/0WQ6ueF7QZsTYnxV7zjnD9?si=1d51584dc1744bdb (https://open.spotify.com/episode/0WQ6ueF7QZsTYnxV7zjnD9?si=1d51584dc1744bdb) ❤️ YouTube: https://youtube.com/shorts/H5VOxLmbwnQ?feature=share (https://youtube.com/shorts/H5VOxLmbwnQ?feature=share) Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses:· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkoutAnd join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35Did you know that we're on other social platforms? Follow us on...✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc ✨ YouTube: https://www.youtube.com/@gougcpro ADHD entrepreneur, ADHD burnout, neurodivergent women, ADHD meds, PMDD and ADHD, ADHD paralysis, executive dysfunction, late ADHD diagnosis, autism and ADHD, creative entrepreneur mental health, neurodivergent business owner, recovering sad girl podcast, Kelly Rocklein, UGC Pro podcast

9. 

   6 Oct 2025TRANSCRIPT

   PART 2: From Massage Therapist to Six-Figure Strategist—Sam’s UGC-to-Creative-Strategy Leap!

   This is the follow-up episode to part 1 of 2 (listen to part 1 if you haven't already). In this episode, we dig into UGC creative strategy end-to-end—how ideas become briefs, scripts, and launch-ready ads, plus the metrics that actually matter (ROAS, CTR, hook rate). We cover testing frameworks, balancing performance vs. experimentation, and why “failed” tests still create winning insights. We also talk pricing for UGC creators, the shift from creator → creative strategist, and a grounded take on AI (useful workflows vs. gimmicks). You’ll hear us talk about: — The real creative strategy workflow (ideas → brief/script → sourcing → launch → analyze → iterate). — What “success” means in practice (e.g., ROAS ≥ 2.0) and how to learn from losing ads. — Balancing testing vs. scale: budgets, stakeholder buy-in, and protecting KPIs. — Messaging by audience (Gen Z vs. Gen X) and what that means for LTV. — Pricing & positioning: charging for concepts, strategy, and conversions (not just deliverables). — Building portfolios & case studies from performance data (metrics you can actually show). — AI for efficiency (research, briefs, analysis) vs. avatars and authenticity/disclosure. — Tools & workflows we rely on: Motion, MagicBrief, Foreplay, Notion, Slack, ChatGPT, Meta Ads Manager (+ Prompt Cowboy for prompts). This episode is for you if: You’re a UGC creator who wants to charge more, a freelancer moving into strategy retainers, or a brand/agency partner doubling down on creator-led performance creative. Connect with today’s guest, Sam Stroheker: — LinkedIn: https://www.linkedin.com/in/samantha-stroheker-2b75942b9/ (https://www.linkedin.com/in/samantha-stroheker-2b75942b9/) — Instagram: https://www.instagram.com/sam.stroheker/ (https://www.instagram.com/sam.stroheker/) Thanks for listening! Enjoy 35% off our video courses with code FLASH35: — UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout (https://go.ugc.pro/offers/6UKA46zT/checkout) — Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout (https://go.ugc.pro/offers/oAbc82jW/checkout) — Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout (https://go.ugc.pro/offers/B9awpTFf/checkout) Join the UGC Pro Community and get 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35 (https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35) Follow us: ✨ Instagram: https://www.instagram.com/ugc.pro/ (https://www.instagram.com/ugc.pro/) ✨ X (Twitter): https://x.com/UGCpro (https://x.com/UGCpro)_ ✨ TikTok: https://www.tiktok.com/@kellyandshane (https://www.tiktok.com/@kellyandshane) We post every Monday on YouTube—subscribe + turn on notifications! I read and reply to all comments: Channel 👉 https://youtu.be/1g2I5DwL-EE (https://youtu.be/1g2I5DwL-EE) Tags/Keywords: ugc, ugc creator, user generated content, creative strategy, creative strategist, fractional creative strategist, performance creative, paid social, meta ads, facebook ads, instagram ads, tiktok ads, ad creative, creative testing, a/b testing, direct response, roas, ctr, hook rate, vtr, scripting, briefs, iterations, raw footage, portfolio, about me video, case studies, motion app, magicbrief, foreplay, notion, chatgpt, prompt cowboy, slack, meta ads manager, freelancer rates, hourly rate, retainers, consulting, burnout, boundaries, creator economy, ugc pro, podcast for creators

10. 

    26 Sept 2025TRANSCRIPT

    From Massage Therapist to Six-Figure Strategist: Sam’s UGC-to-Creative-Strategy Leap

    In this episode, I sit down with Sam—a former massage therapist and modern dance grad who discovered UGC on TikTok, landed her first creative strategy client from my free Saturday trainings, and more than doubled her business within 12 months. We dive into how she went from low-paid UGC gigs to becoming a $100/hr+ fractional strategist, all while balancing motherhood, setting boundaries, and avoiding burnout—while still delivering measurable ad results. You’ll hear us talk about: — What creative strategy actually looks like day-to-day (briefs, scripting, iteration, KPI reviews). — How Sam pitched a UGC client into a retainer/fractional strategy role. — Setting hourly rates, minimums, scopes, and when to delegate to a VA. — Handling founder feedback vs. trusting your creative instincts (and how to win tests with data). — Practical portfolio tips, “About Me” video must-haves, and how to get performance metrics. — Burnout prevention for creators (boundaries, DND, weekends off). — The tools & workflows we rely on: Motion, MagicBrief, Foreplay, Notion, Slack, ChatGPT, Meta Ads Manager. This episode is for you if: you’re a UGC creator who wants to charge more, a freelancer ready to move into strategy retainers, or a brand/agency partner looking to tap into creator-led performance creative. Connect with Sam on socials if you aren't already! Also, work with her if you're looking for a bad ass strategist. 🤩 — LinkedIn: https://www.linkedin.com/in/samantha-stroheker-2b75942b9/ — Instagram: https://www.instagram.com/sam.stroheker/ Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses: UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35 Did you know that we're on other social platforms? Follow us on... ✨ Instagram: https://www.instagram.com/ugc.pro/ ✨ Twitter: https://x.com/UGCpro_ ✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc We also post EVERY MONDAY on our YouTube channel! Be sure to subscribe and turn on post notifications. I read all the comments + respond to them, so ask any and all Q's. Channel here 👉 https://youtu.be/1g2I5DwL-EE ugc, ugc creator, user generated content, creative strategy, creative strategist, fractional creative strategist, performance creative, paid social, meta ads, facebook ads, instagram ads, tiktok ads, ad creative, creative testing, a/b testing, direct response, kpis, ctr, thumb stop rate, vtr, view through rate, scripting, briefs, iterations, raw footage, portfolio, about me video, case studies, motion app, magicbrief, foreplay, notion, chatgpt, slack, meta ads manager, freelancer rates, hourly rate, retainers, consulting, virtual assistant, va, burnout, boundaries, marketing careers, creator economy, ugc pro, podcast for creators

11. 

    22 Sept 2025TRANSCRIPT

    Breaking Out of Low-Paying UGC Deals: The Path to Creative Strategy & Building a Profitable Career in 2025

    🎙️ What is Creative Strategy & How UGC Creators Can Get Paid More Join Arbel's private community (Creator5) here: https://whop.com/creator5?a=kellyb4 If you’ve been wondering how to break out of low-paying UGC deals and start charging premium rates as a creator, this episode is for you. Kelly Rocklein—Head of Performance Creative and founder of UGC Pro—unpacks the fundamentals of creative strategy: what it is, why brands desperately need it, and how you’re probably already using it without realizing it. 💡 In this episode, you’ll discover: The difference between a UGC creator and a creative strategist Why brands value creators who understand data, paid media, and ad performance How to upsell your UGC work with creative strategy, scripting, and iteration Key campaign metrics like CTR, thumb-stop rate, and view-through rate How to position yourself as a true creative partner—not just a freelancer Portfolio tips, About Me video strategies, and how to stand out to agencies and brands 🔥 Whether you’re brand new to UGC or already booking deals, this conversation will help you transform simple content creation into a profitable, sustainable business. 👉 Perfect for: UGC creators ready to raise their rates Freelancers interested in creative strategy consulting Marketers curious about where paid ads and UGC intersect Most importantly: Anyone building a profitable creator business in 2025 Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses: UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35 Did you know that we're on other social platforms? Follow us on... ✨ Instagram: https://www.instagram.com/ugc.pro/ ✨ Twitter: https://x.com/UGCpro_ ✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc We also post EVERY MONDAY on our YouTube channel! Be sure to subscribe and turn on post notifications. I read all the comments + respond to them, so ask any and all Q's. Channel here 👉 https://youtu.be/1g2I5DwL-EE ugc, user generated content, ugc creator, creative strategist, creative strategy, creative strategy course, performance marketing, performance creative, paid media, paid social, media buying, meta ads, facebook ads, instagram ads, tiktok ads, youtube shorts ads, ad creative, direct response, direct response video editing, ad performance, kpis, key performance indicators, thumb stop rate, view through rate, vtr, click through rate, ctr, cpc, cpa, cac, roas, creative testing, a/b testing, iterative testing, hooks, angles, scripts, scriptwriting, shot list, b-roll, raw footage, captions, cta, call to action, landing page conversion, funnel, portfolio tips, about me video, case studies, performance feedback, motion app, data driven marketing, audience insights, trend research, market research, creator economy, brand deals, brand partnerships, creator sourcing, influencer marketing, outreach, pitching brands, inbound leads, linkedin optimization, seo for linkedin, pricing strategy, negotiate rates, day rate, retainers, fractional creative strategist, consulting, freelance marketing, ugc rates, usage rights, licensing, whitelisting, dark posting, content rights, content strategy, campaign strategy, campaign optimization, post-production, editing workflow, meta ads manager, creative brief, concept ideation, high converting creatives, portfolio building, testimonials, social proof, ugc pro, courses for creators, video course, community for creators, 2025 marketing trends, offer positioning, value ladder, upsell, renewals, agency vs brand, working with agencies, referrals, real world examples, beginner to advanced ugc

12. 

    12 Sept 2025TRANSCRIPT

    The New UGC Coach Trend That's Confusing Creators

    In this episode, I cut through the hype and give you the real blueprint for building long-term success as a UGC creator. I share why gimmicky programs aren't the answer, and how many “new” coaching offers are simply repackaged from free resources that have been around for years. You’ll hear my unfiltered take on: The truth about high-ticket UGC retainers and why they’re not a new concept How to go from one-off projects → monthly retainers → brand recognition The red flags in today’s creator coaching industry (and what to avoid) Real examples from my career, including multi-year brand partnerships that led to Amazon Lives, tutorials, and recognition as the go-to face of a brand This episode is a tactical, no-fluff roadmap for creators who want to secure recurring income, scale their role with brands, and actually stand out in today’s saturated UGC space. If you’ve been asking yourself: “How do I land retainer deals? How do I become the face of a brand? What’s real vs. what’s just marketing?” — this episode has your answers.

13. 

    5 Sept 2025TRANSCRIPT

    TEA TIME: High-Ticket UGC Deals & What to Post for Inbounds as a UGC Creator

    Back & Bigger Than Ever: Creator Confidential Recap, High-Ticket UGC Deals, What to Post for Inbounds, & What Future Episodes to Expect on the UGC Pro Podcast... After a short break, the UGC Pro Podcast is back! 🎙️ In this episode, Kelly recaps Creator Confidential 2025—the biggest UGC creator event to date with over 200 attendees in Toronto—and shares behind-the-scenes insights on how the event came together, why community is so powerful for creators, and what’s next for 2026 (hint: Los Angeles 👀). You’ll also hear Kelly’s unfiltered take on high-ticket UGC deals (and why so many “new coaches” are repackaging old advice), plus practical tips on what to post as a UGC creator to attract inbound brand deals without falling into the “posting UGC tips” trap. Whether you’re looking to grow your UGC business, land retainer clients, or connect with other creators IRL, this episode is packed with strategy, tough love, and inspiration to level up in 2025. What you’ll learn in this episode: The impact of Creator Confidential 2025 & why in-person creator events matter How to think about high-ticket UGC deals without the hype Content strategies that actually attract inbound clients A sneak peek at upcoming podcast episodes & guests 👉 CC 2026 waitlist: https://creatorconfidential.myflodesk.com/hvnv54sw4t 👉 CC recording (use code CC10 for $10 off): https://stan.store/CreatorConfidential/p/cc-2025-panel-replay 👉 Youtube video about what to post as a UGC creator wanting to attract more inbounds: https://youtu.be/RjpNHbGBAg8?si=m20x6D1xCCKfkRBe 👉 UGC creators posting content that shows their personality, along with storytelling, filming, and editing skills: — Shylynne: https://www.instagram.com/shylynnesocial/ — Julia: https://www.instagram.com/juliademolaugc/ — Taylor: https://www.instagram.com/ugcwtaylor/

14. 

    11 Jun 2025TRANSCRIPT

    Two Weeks In & Fired? The Toxic Truth About Creative Hiring

    Host Kelly Rocklein examines the toxic side of creative hiring, including failed onboarding and exploitative practices, revealing ways job seekers can protect themselves in this interview episode.

15. 

    7 Jun 2025TRANSCRIPT

    AI, UGC & Infinite Message Testing: The Future of Creative Strategy & The Creator Economy

    Kelly and Shane discuss how AI transforms user-generated content, creative strategy, and message testing, emphasizing AI's support role for creators and the enduring importance of authenticity in marketing; this is an informational episode.

16. 

    19 May 2025TRANSCRIPT

    What It’s Really Like Your First Week as a Creative Strategist (Client Examples + SOW Walkthrough)—Episode 1

    Ever wonder what a creative strategist actually does in week one? In this deep-dive episode, Kelly shares her unfiltered experience onboarding two clients, walking through real SOWs, team dynamics, pivots, and tips to set yourself up for long-term success in performance creative. ⏱️ Topics Discussed in Chronological Order: Welcome to UGC Pro + who this episode is for The difference between Client A vs. Client B roles Scope of Work breakdown: creative strategy, team leadership & production Why strategy is worth $100+/hr The real first-week onboarding (meetings, tools, chaos) What founders actually expect from you early on The 90-day learning curve (and how to protect yourself) How to create strategic wins without burning out What to track, audit, and automate as a strategist As a THANK YOU for supporting the UGC Pro Podcast, use code “PODCAST40” for 40% off our three video courses: · UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout · Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout · Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout And join the UGC Pro Community and receive 40% off for life 🫶 https://go.ugc.pro/offers/doPLyYei?coupon_code=PODCAST40 Some other exciting things to check out... 👀 👉 Get added to the UGC Pro x Motion Roster here: https://tally.so/r/wgd9e1 👉 Creator Confidential tickets (Event, VIP, and Virtual): https://stan.store/CreatorConfidential (use code Kelly25 at checkout) 😱 👉 https://motionapp.com/make-ads-that-convert?utm_source=kelly-rocklein&utm_medium=social&utm_content=make-ads-that-convert-2025 Did you know that we're on other social platforms? Follow us on... ✨ Instagram: https://www.instagram.com/ugc.pro/ ✨ Twitter: https://x.com/UGCpro_ ✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc Creative strategy, UGC creator, fractional strategist, brand onboarding, freelance strategist, ad creative roles, SOW walkthrough, agency life, performance creative, strategy vs. execution, marketing consultant, onboarding best practices, creative strategist podcast, Kelly Rocklein, UGC Pro

17. 

    24 Apr 2025

    Introducing: UGC Pro Podcast

    Welcome to UGC Pro, the podcast where creative strategy, UGC innovation, and freelancing success collide. Hosted by Kelly Rocklein—a self-taught creative marketer with over a decade of experience on both the brand and creator side—this show is here to help you unlock your full potential. Whether you’re here to sharpen your ad game or gain fresh insights to elevate your creative freelance business, you’re in the right place.

Inside a recent episode

The Income Evolution: How to Turn Your Side Hustle Into Predictable, Recurring Income (Part 3)

Published 2 Mar 2026 · Transcript excerpt

[…] Predictable money changes your leverage. Here's where most people get stuck. They stay in execution mode forever. They trade time for money, which was something that I caught myself stuck in, delivering the thing, getting paid, disappearing, and then having to start the process all over again. I mean, that is a treadmill I do not want to be on. And when you operate at that level, your side hustle will always feel fragile because your income depends on constant hunting. The shift happens when you stop being a task and start being a solution for your clients. I mean, think about it. Clients don't actually want deliverables. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

1,144

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.2 / 5

5 ratings

Spotify

4.6 / 5

21 ratings

Podcast Authority Score: 37 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

26

Social presence

0

YouTube

68

Engagement

51

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