The Unfounders
Claim This Podcastby Mitch Lee
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Podcast Overview
<p>Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.</p><p>You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).</p>
Language
🇺🇲
Publishing Since
8/30/2024
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Recent Episodes
June 21, 2026
#90 - Harry Turipin - Imaginakery / Jungle Squad [Head of Sales]
Today's guest is a good friend and absolute LEGEND in the FMCG scene, Harry Turpin. Harry is Head of Sales at Imaginakery - a game-changing children's better for you snacking brand, with their hero products Jungle Squad. I love their innovative approach of blending nutrition with entertainment for kids through their youtube chanel, trading cards and full on universe they're building. We also dig into Harry's own experience of building The Savourists - the highs, lows, Dragons Den and eventually what it's like to move on from this. It's super open, honest and vulnerable - but also a joy to listen to. You're gonna love it, enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 - Welcome and episode overview 02:40 - Harry’s current role at Imaginakery and brand mission 07:08 - Jungle Squad's unique positioning and recent success 13:15 - The impact of product listings in Tesco and Ocado 22:14 - Lessons from Cawston Press and early career insights 28:44 - Dragon’s Den experience and brand pivots 36:39 - The shift from running brands to personal life priorities 43:47 - The power of therapy and mental health in entrepreneurship 48:24 - Reflections on failures, learnings, and the entrepreneurial journey 53:06 - Future plans for Jungle Squad and emerging trends 54:09 - Connecting with Harry and ways to follow his journey 55:12 - Harry’s Song Choice 56:08 - Closing remarks
June 11, 2026
#89 - Clarisse Fraisse - Premier Foods [Innovation Controller]
Clarisse Fraisse is Innovation Controller at Premier Foods - and she was an absolute joy to speak to! I loved hearing about her background, working in brands like Kerry, Gu and for the brilliant ZenB pasta. We talk all things innovation, NPD, frozen - and community, with the brilliant work she and Kelly Mackenzie are doing building People Like Me, a space for women in business to network in a more relaxed and comfortable way. There's loads in this, you're gonna love it! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction and Background 01:28 Role at Premier Foods and Innovation 04:57 Innovation Strategies and Market Trends 08:11 Career Journey and Early Influences 13:24 Lessons Learned and Team Dynamics 18:16 Inspiration from R&D Teams 20:06 Navigating Challenges and Setbacks 23:05 Building Connections: People Like Me 27:36 The Frozen Food Revolution 30:25 Curiosity and Career Growth
May 17, 2026
#88 - Marieke Hammes - The Canned Wine Group [Head of Operations & Sustainability]
Today's guest is Marieke Hammes - Head of Operations and Sustainability at The Canned Wine Group. They have two brilliant sub-brands, Canned Wine Co and The Copper Crew - both showcasing how incredibly delicious and sustainable canned wine can be. Marieke was employee number 1 after the founders and has been there nearly 6 years. I loved getting to know her backgroup, move into operations, and why she loves what she does. Today they officially re-launch 2 new wines into Waitrose so go and check them out. Marieke is lovely - and I know you're going to love this one... Enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Meet Marieke Hammes and Canned Wine Group 04:21 The Journey of Canned Wine Group 06:47 The Launch of Waitrose and New Products 09:40 Understanding Canned Wine and Its Benefits 12:14 Operations and Challenges in the Wine Industry 14:57 Personal Growth and Sustainability Focus 17:35 Family Background and Sustainability Passion 19:54 Memorable Experiences and Events 22:19 Learning Curves and Operational Challenges 25:19 Future Plans and New Varieties 27:50 Advice for Aspiring FMCG Professionals 29:26 Closing Thoughts and Reflections
91 total episodes available
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Frequently asked questions
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- What is The Unfounders?
<p>Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.</p><p>You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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