by Darren Shaw & Claire Carlile
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
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Publishing Since
9/2/2025
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July 22, 2026
<p>This week, Claire Carlile and special guest Julian Hooks cover the latest local SEO news, including:</p><p>📝 <a href="https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/">The State of Local SEO in 2026 (Joy Hawkins, Sterling Sky)</a></p><p>📝 <a href="https://www.youtube.com/watch?v=45ub_mTuZtA">Why Your Google Reviews Disappear (Ex-Googlers Explain) (SterlingSky, Brad Wetherall)</a></p><p>📝 <a href="https://www.growth-memo.com/p/where-ai-agents-get-stuck-on-your">Where AI agents get stuck on your site (Kevin Indig)</a></p><p>📝 <a href="https://www.seroundtable.com/google-you-have-no-reviews-yet-41662.html">New Google Reviews Bug: You Have No Reviews Yet (Barry Schwartz, Search Engine Roundtable)</a></p><p>📝 <a href="https://searchengineland.com/build-ai-search-visibility-tracker-473178">Build your own AI search visibility tracker for under $100/month (Julian Hooks)</a></p><p>📝<a href="https://kickpoint.ca/ai-prioritization-framework/"> AI Prioritization Framework for SEOs (Elizabeth Linder)</a></p>
July 14, 2026
<p>This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including:</p><p>📝 <a href="https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms">See how content from social and video platforms performs on Google Search</a></p><p>📝 <a href="https://www.theguardian.com/business/2026/jul/02/ai-summaries-tripadvisor-hotel-reviews-downplay-serious-complaints">AI summaries of Tripadvisor hotel reviews downplay serious complaints, investigation finds (Robert Booth)</a></p><p>📝 <a href="https://searchengineland.com/why-tiktok-deserves-seo-strategy-481345">Why TikTok deserves a place in your SEO strategy (Celeste Gonzalez)</a></p><p>📝 <a href="https://www.aleydasolis.com/en/ai-search/ai-traffic-citations-research/">AI Traffic vs AI Citations: What Clicks and Cited Pages Show About the AI Search Journey (Aleyda Solis)</a></p><p>📝 <a href="https://searchengineland.com/build-brand-worth-finding-discovery-signals-481644">Building a brand worth finding: Signals that fuel discovery (Beth Nunnington)</a></p><p>📝 <a href="https://2886781.fs1.hubspotusercontent-na1.net/hubfs/2886781/AI%20Workflows%20for%20Local%20SEO%20(1).pdf">AI Workflows for Local SEO (Amanda Jordan)</a></p>
July 7, 2026
<p>This week, Claire Carlile is joined by special guest Krystal Taing to break down the local SEO stories you need to know, including:</p><p>📝 <a href="https://roirevolution.com/blog/june-2026-ai-search-news-recap/">June 2026 AI Search News (Caroline Green, Carolyn Wilborn)</a></p><p>📝 <a href="https://www.youtube.com/live/y2izXDTUMCA">New Gemini Features for Small Businesses | Grow with Google</a></p><p>📝 <a href="https://www.axios.com/2026/06/25/ai-search-collapse-geo-seo">AI's brain is getting bloated with AI content (Megan Morrone)</a></p><p>📝 <a href="https://searchengineland.com/implement-high-impact-technical-seo-changes-481184">How to safely implement high-impact technical SEO changes (Dayna Lucio)</a></p><p>📝 <a href="https://www.searchenginejournal.com/google-ai-overviews-study-finds-lost-clicks-werent-lower-quality/581298/">Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality (Matt G. Southern)</a></p><p>📝 <a href="https://www.bing.com/webmasters/help/ai-performance-9f8e7d6c">AI Performance in Bing Webmaster Tools</a></p>
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The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space.
Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
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