April 10, 2025
Learning by Doing: From Family Farm to Trucking with Brian Price of Farmers Freight
<p><span style="background-color: transparent; color: rgb(10, 31, 61);">I welcome </span><a href="https://www.linkedin.com/in/brian-price-a91b857b/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Brian Price</a><span style="background-color: transparent; color: rgb(10, 31, 61);">, Managing Member of </span><a href="https://www.linkedin.com/company/farmersfreightco/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Farmers Freight Company</a><span style="background-color: transparent; color: rgb(10, 31, 61);"> and President of Price Farm Trucking, LLC. Brian shares how he transitioned from managing farm logistics to running a growing trucking operation. We talk about balancing efficiency, managing costs and building relationships that keep trucks moving.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(10, 31, 61);">Key Takeaways:</strong></p><p><br></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(01:21) Running a regional operation keeps drivers home every night.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(02:56) Working in farm logistics helped develop dispatch and planning skills.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(06:40) Signing up for DAT (Dial-a-Truck) helped build direct load connections.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(09:23) Experience in farming provided valuable mechanical skills.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(11:37) Brokered freight helps fill schedule gaps without long-term commitments.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(14:53) A small group of reliable customers can meet most trucking needs.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(16:30) Reliability is a major service differentiator.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(19:16) Offering partial solutions, like loading a trailer today and delivering later.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(21:50) Evaluating work on an hourly basis helps determine if it’s worth the effort.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(23:06) Long wait times for unloading are not worth the lost time and money.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(28:53) Expenses, especially insurance, continue to rise and need to be managed.</span></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">(30:13) Focusing on cost control, smart expansion and visibility for the future.</span></p><p><br></p><p><br></p><p><br></p><p><strong style="background-color: transparent; color: rgb(10, 31, 61);">Resources Mentioned:</strong></p><p><br></p><p><a href="https://www.linkedin.com/in/brian-price-a91b857b/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Brian Price</a></p><p>https://www.linkedin.com/in/brian-price-a91b857b/</p><p><br></p><p><a href="https://www.linkedin.com/company/farmersfreightco/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Farmers Freight Company</a> | LinkedIn</p><p>https://www.linkedin.com/company/farmersfreightco/</p><p><br></p><p><a href="https://www.farmersfreightco.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Farmers Freight Company</a> | Website</p><p>https://www.farmersfreightco.com/</p><p><br></p><p><a href="https://www.dat.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">DAT Load Board</a><span style="background-color: transparent; color: rgb(10, 31, 61);"> </span></p><p>https://www.dat.com/</p><p><br></p><p><br></p><p><br></p><p><br></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);"><span class="ql-cursor"></span>Thanks for listening to “Trucking Tomorrow.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any insightful conversations.</span></p><p><br></p><p><br></p><p><br></p><p><span style="background-color: transparent; color: rgb(10, 31, 61);">#TruckDispatcherPodcast #TruckDispatch #TruckingIndustry #Trucking</span></p>