Daily content strategy insights from Ryan Cole
Ulysses Content Strategy
Claim This Podcastby Ryan Cole
11 episodes
Updated Daily
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Podcast Overview
Daily content strategy insights from Ryan Cole
Language
🇺🇲
Publishing Since
5/9/2020
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Recent Episodes
May 12, 2020
McKinsey Report: #1 Contributor to Brand Strength Is...
McKINSEY REPORT'S NUMBER ONE CONTRIBUTION TO BRAND STRENGTH:<br />'honest & open dialog with your customers'<br /><br />BY MINUTE TWO, I GOT TO THE POINT<br />this, I suspect, will be my focus for many future videos. The challenge is 'how to lay the scene so everyone understands the data's context'... in as little time as possible.<br /><br />ITS BECOMING CLEAR TO ME THAT THE ROLE OF SOCIAL MEDIA<br />is to give people a chance to know you and hear your thoughts on some subjects, before they ever have to talk to you. This is barely a half-step away from my previous thought, 'the role of content strategy is to build credibility ahead of a prospect speaking to sales.' In essence, that sales comes after marketing.<br /><br />#ContentStrategy #ContentMarketing #ThoughtLeadership
May 9, 2020
How is content strategy like Aspen Extreme?
HOW IS CONTENT STRATEGY LIKE ASPEN EXTREME?<br />because "skiing is the easy part..."<br /><br />SO IS SHOOTING VIDEO<br />this winter, while working the challenge of editing my first 20 test videos, one quote was running laps in my mind: "shooting videos is the easy part, Ryan." It was my brain's spin on a bookend quote from the quintessential 90s masterpiece film, Aspen Extreme.<br /><br />SHOOTING VIDEO IS THE EASY PART<br />we know our stuff. we know what we want to say. we have every confidence in our thought leaders on conference show room floors and discovery calls - in front of a camera is no different.<br /><br />#ContentStrategy #ContentMarketing #ThoughtLeadership
May 9, 2020
Essential "Reading" for Marketing & PR - McKinsey Study
FOR B2B MARKETING & PR, THIS STUDY IS ESSENTIAL READING:<br />McKinsey study says B2B marketing and PR are wasting their time and money branding firms to themes that don't matter.<br /><br />THE THEMES THAT MATTER<br />#1: Honest and open dialog with customers, 0% of top 90 B2B companies address this<br />#2: [covered in future post], 4% address<br />#3: Has specialist expertise, 36% of top 90 B2B companies address this<br /><br />COMBINE THOSE<br />how do we project "honest and open dialog" that demonstrates "specialist expertise" = video.<br /><br />A thought leader's face and reputation on video is a guarantor of authenticity & sharing specialist expertise is each video's goal<br /><br />#ContentStrategy #ContentMarketing #ThoughtLeadership
11 total episodes available
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