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Undisputed Authority

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by Liam Curley

5.0(2 reviews)

13 episodes

Updated Daily

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Podcast Overview

How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.

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Publishing Since

11/25/2025

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Recent Episodes

July 20, 2026

Michael Zipursky

Michael Zipursky is the co-founder of Consulting Success, a coaching business that turns over multiple seven figures by helping consultants build and grow their own consulting firms.The business is driven by publishing insight. They have a weekly newsletter with more than 45,000 subscribers, a podcast with more than 400 episodes, and several books.Some time ago, a listener said to me, "All these authorities you study went to a prestigious university, or have Google or Apple on their CV. I don't have that. Is it even possible for someone like me, without an impressive CV, to become an authority?"Michael Zipursky had none of that. No elite degree or famous employer. He’s not even had a proper job. So, when you have none of the traditional credentials associated with being an authority, how do you become one?That's the story I'm telling in Episode 13 of Undisputed Authority.Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → <a href="https://www.liamcurley.co.uk/subscribe">liamcurley.co.uk/subscribe</a> Resources:<ul><li>Website: <a href="https://www.consultingsuccess.com/">consultingsuccess.com</a></li><li>Podcast: <a href="https://www.consultingsuccess.com/podcast">Consulting Success Podcast</a></li><li>Books: <a href="https://www.consultingsuccess.com/consulting-books">Consulting Success Books</a></li></ul>Sources used in this episode:<ul><li><a href="https://baconwrappedbusiness.com/consulting-success-with-michael-zipursky/">Bacon Wrapped Business</a></li><li><a href="https://boutiquegrowth.com/podcast/elite-consulting-mind-michael-zipursky/">Forecast with Ahmad Munawar</a></li><li><a href="https://infiniterenewals.com/gsdpodcast/how-to-start-your-own-consulting-business-with-michael-zipursky">GSD Podcast</a></li><li><a href="https://www.consultingsuccess.com/michael-zipursky-on-your-first-thousand-clients">Your First Thousand Clients</a></li><li><a href="https://www.simonassociates.net/276-michael-zipursky-how-can-your-lifes-journey-take-you-to-great-heights/">On The Brink with Andi Simon</a></li><li><a href="https://www.redcedarmarketing.com/blog/consulting-success-lessons-learned-from-nearly-400-episodes-with-michael-zipursky">Red Cedar Marketing</a></li><li><a href="https://www.liamcurley.co.uk/episodes/ryan-deiss">Undisputed Authority with Ryan Deiss</a></li></ul>About Liam Curley Liam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.<ul><li>Work with Liam: <a href="https://www.liamcurley.co.uk/work-with-liam">liamcurley.co.uk</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/liamcurley33/">linkedin.com/liamcurley33</a></li></ul>

June 22, 2026

Debbie Millman

Debbie Millman is one of the world's leading authorities on branding. For two decades she was President of Sterling Brands, where she had a hand in around 20% of the brands on the US grocery aisle.She has built her career on an understanding of how and why brands work, and at the centre of that understanding is the concept of deliberate differentiation. That branding is the act of attaching meaning to an object, idea, or movement.So when people ask her how to build a personal brand, her answer is surprising: don't. She thinks it's a trap. So how did the world's foremost branding expert build her own authority without ever branding herself? That's the story I'm telling in Episode 12 of Undisputed Authority.Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → <a href="https://www.liamcurley.co.uk/subscribe">liamcurley.co.uk/subscribe</a>Resources:<ul><li>Website: <a href="https://debbiemillman.com/">debbiemillman.com</a></li><li>Podcast: <a href="https://designmattersmedia.com/">Design Matters</a></li><li>Books: <a href="https://debbiemillman.com/books-writing/">Books & Writing</a></li></ul>Sources used in this episode:<ul><li><a href="https://tim.blog/2017/01/12/how-to-design-a-life-debbie-millman/">The Tim Ferriss Show</a></li><li><a href="https://podcasts.apple.com/us/podcast/the-ten-year-plan-with-debbie-millman/id1453893304?i=1000534411637">Hello Monday</a></li><li><a href="https://chasejarvis.com/blog/debbie-millman-if-not-now-when/">Chase Jarvis</a></li><li><a href="https://thegreatdiscontent.com/interview/debbie-millman/">The Great Discontent</a></li><li><a href="https://www.goodlifeproject.com/podcast/debbie-millman-how-to-design-a-life/">Good Life Project</a></li><li><a href="https://brenebrown.com/podcast/why-design-matters/">Unlocking Us</a></li><li><a href="https://www.creativeboom.com/inspiration/debbie-millman/">Creative Boom</a></li><li><a href="https://www.ted.com/talks/debbie_millman_how_symbols_and_brands_shape_our_humanity">TED - How symbols and brands shape our humanity</a></li><li><a href="https://www.youtube.com/watch?v=NZxBN_ldYHI">99U</a></li><li><a href="https://www.youtube.com/watch?v=njsF1jWSWeM">Wayne's World</a></li><li><a href="https://www.youtube.com/watch?v=-hTTwSQPmMo">Sandra Bullock — 2010 Oscars</a></li><li><a href="https://www.liamcurley.co.uk/episodes/rory-sutherland">Undisputed Authority with Rory Sutherland</a></li><li><a href="https://www.liamcurley.co.uk/episodes/chris-do">Undisputed Authority with Chris Do</a></li><li><a href="https://www.liamcurley.co.uk/episodes/nancy-duarte">Undisputed Authority with Nancy Duarte</a></li><li><a href="https://www.liamcurley.co.uk/episodes/blair-enns">Undisputed Authority with Blair Enns</a></li><li><a href="https://www.liamcurley.co.uk/episodes/david-c-baker">Undisputed Authority with David C. Baker</a></li></ul>About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.<ul><li>Work with Liam: <a href="https://www.liamcurley.co.uk/work-with-liam">liamcurley.co.uk</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/liamcurley33/">linkedin.com/liamcurley33</a></li></ul>

May 26, 2026

Chris Do

Chris Do is the founder of The Futur, an education business with 2.79 million YouTube subscribers.But he didn't start there. He spent two decades running Blind, an Emmy-winning motion graphics studio working with Nike, Google, Microsoft and the NFL. At its peak, Blind was the kind of business most designers spend their careers trying to build.So why did he walk away from it? And once he made the call, why did it take five years before the new business worked?That's the story I'm telling in Episode 11 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → <a href="https://www.liamcurley.co.uk/subscribe">liamcurley.co.uk/subscribe</a>Resources:<ul><li>Website: <a href="https://thefutur.com/">https://thefutur.com/</a></li><li>YouTube: <a href="https://www.youtube.com/@thefutur">The Futur</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/thechrisdo/">Chris Do</a></li></ul>Sources used in this episode:<ul><li><a href="https://jamesvictore.com/trq">The Right Questions with James Victore</a></li><li><a href="https://bgbs.podbean.com/">Marc Gutman on Baby Got Backstory</a></li><li><a href="https://podcasts.apple.com/us/podcast/vietnam-innovators/id1534969295">Hao Tran on Vietnam Innovators</a></li><li><a href="https://thefutur.com/podcast">Chris Do on The Futur</a></li><li><a href="https://podcast.creatorscience.com/">Jay Clouse on Creator Science</a></li><li><a href="https://podcasts.apple.com/us/podcast/quiet-compounding/id1675310669?i=1000659323933">Morgan Housel on Quiet Compounding</a></li><li><a href="https://www.liamcurley.co.uk/undisputed-authority">Undisputed Authority with Ryan Hawk</a></li><li><a href="https://www.liamcurley.co.uk/undisputed-authority">Undisputed Authority with Rory Sutherland</a></li><li><a href="https://www.liamcurley.co.uk/undisputed-authority">Undisputed Authority with Marty Neumeier</a></li><li><a href="https://www.liamcurley.co.uk/undisputed-authority">Undisputed Authority with Ryan Deiss</a></li></ul>About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.<ul><li>Work with Liam: <a href="https://www.liamcurley.co.uk/work-with-liam">liamcurley.co.uk</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/liamcurley33/">linkedin.com/liamcurley33</a></li></ul>

13 total episodes available

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Frequently asked questions

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What is Undisputed Authority?: How does an invisible expert become an Undisputed Authority?

Each episode tells the story of how one expert became THE voice in their field.

It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model.

I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads.

Then we sit down for a conversation to fill in the gaps.

This is not your standard interview style podcast.

It's a narrative built from dozens of sources that reveal the real story of how they built business.

I'm gathering strategies and patterns that you can apply to your expertise-driven business.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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