- 15
- Episodes
- 7
- Ratings
- Bi-weekly
- Cadence
- 2025
- First episode
About Undisputed Authority
How does an invisible expert become an Undisputed Authority? Each episode tells the story of how one expert became THE voice in their field. It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model. I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads. Then we sit down for a conversation to fill in the gaps. This is not your standard interview style podcast. It's a narrative built from dozens of sources that reveal the real story of how they built business. I'm gathering strategies and patterns that you can apply to your expertise-driven business.
- Publisher
- Liam Curley
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 25 Nov 2025
- Latest episode
- 21 Sept 2026
Latest episodes
15 episodes in the feed.
21 Sept 2026
Jay Acunzo
It took Jay Acunzo five years to build a successful business as a paid keynote speaker.At his peak, he did 25 gigs a year and opened the biggest event in his industry to 4,000 people.Then the pandemic hit, and his business disappeared overnight.He pivoted, built an advisory business model, and now earns more than he did in his most lucrative years as a speaker.And he's done that in a way that few other advisors selling expertise attempt.He prioritises creative projects, blends them with commercial ones, and runs a one-person business that pays musicians, videographers, and illustrators instead of outsourcing to AI.He's gone all in on vinyl while the market has moved onto streaming.That's the story I'm telling in Episode 15 of Undisputed Authority, one of advisory built on craftsmanship.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Resources:Website: jayacunzo.com (https://jayacunzo.com)Podcast: How Stories Happen (https://jayacunzo.com/blog/introducing-how-stories-happen-where-creators-dissect-their-signature-stories-like-song-exploder-for-our-work)Podcast: Unthinkable (https://jayacunzo.com/unthinkable-podcast)Book: Break the Wheel (https://jayacunzo.com/break-the-wheel)Sources used in this episode:The Learning Leader Show #349 (https://learningleader.com/acunzohawkbook349/)The Learning Leader Show #321 (https://learningleader.com/episode/321-jay-acunzo-why-you-should-question-best-practices-act-like-an-investigator/)Ira Glass on Storytelling, Part 3 (Current TV) (https://www.youtube.com/watch?v=BI23U7U2aUY)Creator Science #63 (https://podcast.creatorscience.com/jay-acunzo/)Creator Science #81 (https://podcast.creatorscience.com/jay-talking-speaking/)The Marketing Companion with Mark Schaefer, Episode 329 (https://www.youtube.com/watch?v=h4soR7UM6K8)Trinity College English Alumni Panel (https://www.trincoll.edu/english/alumni/alumni-panel-events/)Nothing Is Boring (jayacunzo.com) (https://jayacunzo.com/blog/nothing-is-boring-how-to-tell-gripping-stories-about-the-seemingly-mundane)I Had 12 Readers. Google Still Loved My Blog (jayacunzo.com) (https://jayacunzo.com/blog/2014/4/7/i-had-12-readers-google-still-loved-my-blog)How I Broke Through (jayacunzo.com) (https://jayacunzo.com/blog/how-i-broke-through-the-unavoidably-messy-process-to-develop-my-premise)How I Unf*cked My Marketing (jayacunzo.com) (https://jayacunzo.com/blog/how-i-unfcked-my-marketing-why-social-media-has-ruined-people-who-sell-services)On Current and Future Struggles in the Creator Economy (jayacunzo.com) (https://jayacunzo.com/blog/on-current-and-future-struggles-in-the-creator-economy)Building the Creator Kitchen (Outseta) (https://outseta.com/posts/building-the-creator-kitchens-membership-with-jay-acunzo)The Worst Advice for Building Your Business or Career: "Be the Best" (Jay's YouTube channel) (https://www.youtube.com/watch?v=ydzS5JPkmag)Jay Acunzo on his personal journey (Instagram) (https://www.instagram.com/reels/DG3Ect1tu2f/)LinkedIn: Turned 40 (https://www.linkedin.com/feed/update/urn:li:activity:7405973600165384192)LinkedIn: I hated both Google and HubSpot (https://www.linkedin.com/feed/update/urn:li:activity:7376252555451998208)Undisputed Authority with Carl Richards (https://www.liamcurley.co.uk/episodes/carl-richards)Undisputed Authority with Marty Neumeier (https://www.liamcurley.co.uk/episodes/marty-neumeier)Undisputed Authority with Michael Zipursky (https://www.liamcurley.co.uk/episodes/michael-zipursky)Undisputed Authority with David C. Baker (https://www.liamcurley.co.uk/episodes/david-c-baker)Undisputed Authority with Blair Enns (https://www.liamcurley.co.uk/episodes/blair-enns)Undisputed Authority with Nancy Duarte (https://www.liamcurley.co.uk/episodes/nancy-duarte)Undisputed Authority with Dorie Clark (https://www.liamcurley.co.uk/episodes/dorie-clark)About Liam CurleyLiam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
24 Aug 2026
Roger L. Martin
Roger L. Martin is one of the most influential thinkers on business strategy. He has advised the CEOs of companies like Procter & Gamble, Lego and Ford. In 2017, Thinkers50 named him the world's number one management thinker, and he has appeared in every one of their rankings since 2009. Aside from HBR editorial staff, he has written more articles for Harvard Business Review than anyone this century. And he co-wrote Playing to Win, a Wall Street Journal and Washington Post bestseller, one of his 13 books.But by 1998, almost none of the thinking that would make him renowned was public. Before his 42nd birthday, he had published just four articles.So how does someone get that far into the first half of their career, relatively unknown outside their network, and then become one of the highest-profile figures in their field?That's the story I'm telling in Episode 14 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Resources:Website: rogerlmartin.com (https://rogerlmartin.com/)Substack: Playing to Win Practitioner Insights (https://rogerlmartin.substack.com/)Books: The Opposable Mind (https://rogerlmartin.com/lets-read/the-opposable-mind), The Design of Business (https://rogerlmartin.com/lets-read/the-design-of-business), Playing to Win (https://rogerlmartin.com/lets-read/playing-to-win)Sources used in this episode:Wisdom From The Top with Guy Raz (https://podcasts.apple.com/us/podcast/a-new-way-to-think-roger-martin/id1460154838?i=1000635640843)The CEO Series with Karl Moore (https://podcasts.apple.com/ca/podcast/roger-martin-former-dean-of-the-rotman-school-of-management/id1356596659?i=1000556934216)Talk About Talk with Andrea Wojnicki (https://www.talkabouttalk.com/thought-leadership-building-your-brand-with-roger-martin-ep-150/)HBR IdeaCast — Malcolm Gladwell (https://hbr.org/podcast/2024/10/malcolm-gladwells-new-take-on-tipping-points)BE GOOD! Podcast — Joe Henrich (https://podcast.ausha.co/be-good-podcast/joe-henrich)PBS NewsHour — Jerry Seinfeld (https://www.pbs.org/newshour/show/jerry-seinfeld-on-the-science-of-laughter)Ira Glass on Storytelling — This American Life (https://www.thisamericanlife.org/extras/ira-glass-on-storytelling)Consulting Success with Michael Zipursky (https://www.consultingsuccess.com/how-to-create-winning-consulting-strategies-with-roger-martin)The Knowledge Project with Shane Parrish (https://www.youtube.com/watch?v=gmn2c5hrUmI)Roger Martin's Transformational Legacy — Poets & Quants (https://poetsandquants.com/2013/11/11/roger-martins-transformational-legacy-at-the-rotman-school-of-management/)Getting to Know Me I — Roger L. Martin, Medium (https://rogermartin.medium.com/getting-to-know-me-2fdc0b784e2c)Getting to Know Me III — Roger L. Martin, Medium (https://rogermartin.medium.com/getting-to-know-me-iii-7a00f7e3a870)Getting to Know Me IV — Roger L. Martin, Medium (https://rogermartin.medium.com/getting-to-know-me-iv-bfb501acd4de)The Origins of Playing to Win — Roger L. Martin, Medium (https://rogermartin.medium.com/the-origins-of-playing-to-win-1d63af815797)Being Fired Repeatedly — Roger L. Martin, Medium (https://rogermartin.medium.com/being-fired-repeatedly-c14e28d2d894)Being 'Too Busy' Means Your Personal Strategy Sucks — Roger L. Martin, Medium (https://rogermartin.medium.com/being-too-busy-means-your-personal-strategy-sucks-8f24b9327179)How I Do Strategy, Part One — Roger L. Martin, Medium (https://rogermartin.medium.com/how-i-do-strategy-be1783fe681a)Undisputed Authority with Rory Sutherland (https://www.liamcurley.co.uk/episodes/rory-sutherland)About Liam CurleyLiam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
20 Jul 2026
Michael Zipursky
Michael Zipursky is the co-founder of Consulting Success, a coaching business that turns over multiple seven figures by helping consultants build and grow their own consulting firms.The business is driven by publishing insight. They have a weekly newsletter with more than 45,000 subscribers, a podcast with more than 400 episodes, and several books.Some time ago, a listener said to me, "All these authorities you study went to a prestigious university, or have Google or Apple on their CV. I don't have that. Is it even possible for someone like me, without an impressive CV, to become an authority?"Michael Zipursky had none of that. No elite degree or famous employer. He’s not even had a proper job.So, when you have none of the traditional credentials associated with being an authority, how do you become one?That's the story I'm telling in Episode 13 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Resources:Website: consultingsuccess.com (https://www.consultingsuccess.com/)Podcast: Consulting Success Podcast (https://www.consultingsuccess.com/podcast)Books: Consulting Success Books (https://www.consultingsuccess.com/consulting-books)Sources used in this episode:Bacon Wrapped Business (https://baconwrappedbusiness.com/consulting-success-with-michael-zipursky/)Forecast with Ahmad Munawar (https://boutiquegrowth.com/podcast/elite-consulting-mind-michael-zipursky/)GSD Podcast (https://infiniterenewals.com/gsdpodcast/how-to-start-your-own-consulting-business-with-michael-zipursky)Your First Thousand Clients (https://www.consultingsuccess.com/michael-zipursky-on-your-first-thousand-clients)On The Brink with Andi Simon (https://www.simonassociates.net/276-michael-zipursky-how-can-your-lifes-journey-take-you-to-great-heights/)Red Cedar Marketing (https://www.redcedarmarketing.com/blog/consulting-success-lessons-learned-from-nearly-400-episodes-with-michael-zipursky)Undisputed Authority with Ryan Deiss (https://www.liamcurley.co.uk/episodes/ryan-deiss)About Liam CurleyLiam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
22 Jun 2026
Debbie Millman
Debbie Millman is one of the world's leading authorities on branding. For two decades she was President of Sterling Brands, where she had a hand in around 20% of the brands on the US grocery aisle.She has built her career on an understanding of how and why brands work, and at the centre of that understanding is the concept of deliberate differentiation. That branding is the act of attaching meaning to an object, idea, or movement.So when people ask her how to build a personal brand, her answer is surprising: don't. She thinks it's a trap. So how did the world's foremost branding expert build her own authority without ever branding herself? That's the story I'm telling in Episode 12 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Resources:Website: debbiemillman.com (https://debbiemillman.com/)Podcast: Design Matters (https://designmattersmedia.com/)Books: Books & Writing (https://debbiemillman.com/books-writing/)Sources used in this episode:The Tim Ferriss Show (https://tim.blog/2017/01/12/how-to-design-a-life-debbie-millman/)Hello Monday (https://podcasts.apple.com/us/podcast/the-ten-year-plan-with-debbie-millman/id1453893304?i=1000534411637)Chase Jarvis (https://chasejarvis.com/blog/debbie-millman-if-not-now-when/)The Great Discontent (https://thegreatdiscontent.com/interview/debbie-millman/)Good Life Project (https://www.goodlifeproject.com/podcast/debbie-millman-how-to-design-a-life/)Unlocking Us (https://brenebrown.com/podcast/why-design-matters/)Creative Boom (https://www.creativeboom.com/inspiration/debbie-millman/)TED - How symbols and brands shape our humanity (https://www.ted.com/talks/debbie_millman_how_symbols_and_brands_shape_our_humanity)99U (https://www.youtube.com/watch?v=NZxBN_ldYHI)Wayne's World (https://www.youtube.com/watch?v=njsF1jWSWeM)Sandra Bullock — 2010 Oscars (https://www.youtube.com/watch?v=-hTTwSQPmMo)Undisputed Authority with Rory Sutherland (https://www.liamcurley.co.uk/episodes/rory-sutherland)Undisputed Authority with Chris Do (https://www.liamcurley.co.uk/episodes/chris-do)Undisputed Authority with Nancy Duarte (https://www.liamcurley.co.uk/episodes/nancy-duarte)Undisputed Authority with Blair Enns (https://www.liamcurley.co.uk/episodes/blair-enns)Undisputed Authority with David C. Baker (https://www.liamcurley.co.uk/episodes/david-c-baker)About Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
26 May 2026
Chris Do
Chris Do is the founder of The Futur, an education business with 2.79 million YouTube subscribers.But he didn't start there. He spent two decades running Blind, an Emmy-winning motion graphics studio working with Nike, Google, Microsoft and the NFL. At its peak, Blind was the kind of business most designers spend their careers trying to build.So why did he walk away from it? And once he made the call, why did it take five years before the new business worked?That's the story I'm telling in Episode 11 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Resources:Website: https://thefutur.com/ (https://thefutur.com/)YouTube: The Futur (https://www.youtube.com/@thefutur)LinkedIn: Chris Do (https://www.linkedin.com/in/thechrisdo/)Sources used in this episode:The Right Questions with James Victore (https://jamesvictore.com/trq)Marc Gutman on Baby Got Backstory (https://bgbs.podbean.com/)Hao Tran on Vietnam Innovators (https://podcasts.apple.com/us/podcast/vietnam-innovators/id1534969295)Chris Do on The Futur (https://thefutur.com/podcast)Jay Clouse on Creator Science (https://podcast.creatorscience.com/)Morgan Housel on Quiet Compounding (https://podcasts.apple.com/us/podcast/quiet-compounding/id1675310669?i=1000659323933)Undisputed Authority with Ryan Hawk (https://www.liamcurley.co.uk/undisputed-authority)Undisputed Authority with Rory Sutherland (https://www.liamcurley.co.uk/undisputed-authority)Undisputed Authority with Marty Neumeier (https://www.liamcurley.co.uk/undisputed-authority)Undisputed Authority with Ryan Deiss (https://www.liamcurley.co.uk/undisputed-authority)About Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
11 May 2026
Jonathan Baker
Jonathan Baker co-founded Monday Night Brewing in 2011, then spent almost a decade building it into an award-winning Atlanta craft brewery with taprooms across four states.But at the height of that success, he stepped away to join his father David, who runs a 7-figure, one-person advisory firm in the creative services industry. David's a high-profile authority in the niche, working under the personal brand of "David C. Baker".When Jonathan joins David, it's not as an employee. He's coming in as an equal. So how does a son build his own authority inside a niche where his father already owns the name?That's the story I'm telling in Episode 10 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters:[00:00] Intro[01:07] Chapter 1 - Monday Night Brewing[14:23] Chapter 2 - The menu of projects[30:10] Chapter 3 - Scaling the operationResources:Website: https://punctuation.com/ (https://punctuation.com/)Sources used in this episode:Creative Mornings Live (https://www.youtube.com/@Creativemornings)Mighty Roar (https://www.mightyroar.com/)The Emma Stratton Show (https://podcasts.apple.com/us/podcast/the-emma-stratton-show/id1801100359)Undisputed Authority - David C. Baker (https://www.liamcurley.co.uk/episodes/david-c-baker)Undisputed Authority - Carl Richards (https://www.liamcurley.co.uk/episodes/carl-richards)About Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
14 Apr 2026
David C. Baker
Across three decades, David C. Baker has become the leading authority on positioning and lead generation in the creative services space. That stature is driven by a phenomenal body of work.He has several books, one of which, The Business of Expertise, is in my opinion the best book you'll find on positioning. And his podcast with Blair Enns, 2 Bobs, is the most listened to podcast in the space.But he built that body of work at a time when there was less competing content. People were more likely to read emails, and readers determined what showed up in their feed rather than social media companies.If David was starting today, would his deep and thoughtful content style rise to the top in a crowded marketplace of, mostly, shallow, easy-to-consume clickbait?That's the question I'm asking in Episode 9 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters:[00:00] Intro[00:54] Chapter 1 - Borrow[17:07] Chapter 2 - Insight, not content[30:29] Chapter 3 - Mind Your Own BusinessResources:Website: https://punctuation.com/ (https://punctuation.com/)Books: Financial Management of a Marketing Firm (https://www.rockbench.com/products/financial-management-of-a-marketing-firm), The Business of Expertise (https://www.rockbench.com/products/the-business-of-expertise-how-entrepreneurial-experts-convert-insight-to-impact-wealth), Secret Tradecraft of Elite Advisors (https://www.rockbench.com/products/secret-tradecraft-of-elite-advisors), Selling your Professional Service Firm (https://www.rockbench.com/products/selling-your-professional-service-firm/)Podcast: 2Bobs (https://2bobs.com/)Sources used in this episode:2Bobs (https://2bobs.com/)Recognised Authority Podcast (https://therecognizedauthority.com/podcast/)Consulting Success (https://www.consultingsuccess.com/podcast)SharpSpring (https://www.youtube.com/watch?v=BFJ3OfIM-uM)The Visible Expert (https://podcasts.apple.com/us/podcast/the-visible-expert-podcast/id1462708229)The Soloist Life (https://rochellemoulton.com/soloist-podcast/)About Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
16 Mar 2026
Marty Neumeier
Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty.But before he worked in brand, Marty ran an award-winning software packaging design agency. At the peak of its success, he launched a magazine called Critique and poured his agency's resources into funding it. After 5 years of losing money, he had to shut it down. And when a recession hit in the early 2000s, he had to close down his agency, too.And yet, launching the magazine was the best business decision that Marty ever made.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters:[00:00] Intro[01:11] Chapter 1 - Where The Money Is[10:10] Chapter 2 - Not Specialised Enough[26:30] Chapter 3 - CritiqueResources:Website: https://www.martyneumeier.com/ (https://www.martyneumeier.com/)Books mentioned: The Brand Gap (https://www.martyneumeier.com/the-brand-gap), Zag (https://www.martyneumeier.com/zag), Brand A-Z (https://www.martyneumeier.com/brand-az-book)LinkedIn: Marty Neumeier (https://www.linkedin.com/in/martyneumeier/)Sources used in the episode:The Creative Shit Show (https://www.clearbrandstrategypodcast.com/csshome)The Futur with Chris Do (https://www.thefutur.com/people/chris-do)Brand Design Masters with Philip VanDusen (https://philipvandusen.com/)Everyone Hates Marketers with Louis Grenier (https://www.stfo.io/)Behind The Brand (https://www.behindthebrand.tv/)The Sleeping Barber Marketing Podcast (https://sleepingbarber.ca/)The 2pt5 (https://the2pt5.net/)Just a Chat With (https://justachatwith.com/)About Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
16 Feb 2026
Rory Sutherland
Rory Sutherland is one of the most influential voices in advertising.He's a best-selling author, a sought after keynote speaker, and his views on advertising psychology regularly find an audience of millions.For almost 40 years, Rory has worked at Ogilvy, one of the world's most prestigious advertising agencies.But it wasn't his status at Ogilvy that turned a respected ad man into an undisputed authority. It's his method of finding and articulating ideas that others overlook. And that method is available to anyone.So how did he do it?That's the story I'm telling in Episode 7 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters:[00:00] Intro[00:58] Chapter 1 - The R&D Lab[15:40] Chapter 2 - Fat Tailed[29:28] Chapter 3 - Noticing what others only seeResources:Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense (https://www.penguin.co.uk/authors/235988/rory-sutherland)Sources used in the episode:Jake Humphreys on The Room Where it Happened (https://www.thehighperformancepodcast.com/the-room-where-it-happened)Scratch: CMO Interviews (https://scratch.simplecast.com/)Patrick O’Shaughnessy on Invest Like The Best (https://open.spotify.com/show/22fi0RqfoBACCuQDv97wFO)The Louis Theroux Podcast (https://www.louistheroux.com/podcasts) Darren Lee (https://www.youtube.com/@Darren_ks)TED Talk, Life Lessons of an Ad Man (https://www.youtube.com/watch?v=audakxABYUc)Infinite Loops Podcast (https://podcasts.apple.com/gb/podcast/infinite-loops/id1489171190)One One One (https://www.youtube.com/@OneOneOneEveryLondonOffice)ContentUK (https://www.youtube.com/watch?v=huMKNMdrO9s)About Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. About Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
2 Feb 2026
Dorie Clark
In 2006, Dorie Clark was a consultant working with local clients in the Boston area. She didn't have a national platform, unfair advantages, or, to start with, differentiated positioning.Fast forward to today, Dorie runs a high-margin 7-figure, 1-person business. She's also a best-selling author, a writer for Harvard Business Review, and has taught at Duke and Columbia for over a decade.So, how did she do it?Dorie figured out how to navigate 'the Dip'. When she wasn't making progress, when other people weren't noticing her work, and other consultants would have quit - she figured out a way to get through.That's the story I'm telling in Episode 6 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters: [00:00] Intro[01:03] Chapter 1 - 500 Articles[17:16] Chapter 2 - The Dip[25:33] Chapter 3 - The Academic EdgeResources:Website: https://dorieclark.com/ (https://dorieclark.com/)Books: https://dorieclark.com/books/ (https://dorieclark.com/books/)Sources used in the episode:The Nathan Barry Show (https://www.youtube.com/channel/UCjkvta4m0l5d8ehlt1TXHzA)Terry Rice (https://terryrice.co/reclaim-advance-podcast/)The Anxious Achiever with Morra Aarons-Mele (https://morraam.com/podcast)Suswati Basu (https://www.youtube.com/@howtobe247bookspodcast)Free Time with Jenny Blake (https://itsfreetime.com/episodes)How to be a Better Human (https://www.ted.com/pages/how-to-be-a-better-human)Dorie at the Alan Weiss Million Dollar Convention (https://www.youtube.com/watch?v=aakeHuSNEWU)About Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. About Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
19 Jan 2026
Ryan Hawk
Ryan Hawk launched The Learning Leader Show in 2015, an interview style podcast with no social media presence, email list, or prior podcasting experience.Today, that show is the basis for a phenomenal business, best-selling books, and a leadership development programme delivered to Fortune 500 companies.What exactly did Ryan do so differently that led to these outcomes? He conducted his professional development in public.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters: [00:00] Intro[01:00] Chapter 1 - Cold Start[13:44] Chapter 2 - Doors Open[24:23] Chapter 3 - Optimising for cool thingsResources:Website: https://learningleader.com/ (https://learningleader.com/)Books: Welcome to Management (https://learningleader.com/welcome-to-management/), The Pursuit of Excellence (https://learningleader.com/the-pursuit-of-excellence/), and The Score that Matters (https://learningleader.com/the-score-that-matters/).Podcast: The Learning Leader Show (https://learningleader.com/podcast/)Sources used in the episode:Game Changers podcast with Molly Fletcher (https://mollyfletcher.com/podcasts/)The Learning Leader Show with Ryan Hawk (https://learningleader.com/podcast/)Creator Science (https://creatorscience.com/)How to be awesome at your job podcast (https://awesomeatyourjob.com/podcast/)Uncensored CMO (https://uncensoredcmo.com/)Charlie Munger’s USC Law Commencement Speech (https://www.youtube.com/watch?v=lqqRzNC3QyU)About Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. About Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
7 Jan 2026
Nancy Duarte
Nancy and her husband Mark started their business in their apartment in 1988 with no formal business training, no design training, and no public presenting experience.And yet together, they built the world's leading firm specialising in strategic communication, Duarte Inc.Nancy became THE undisputed authority on storytelling and presentations. Her TED talk has 3.7 million views, and her books are foundational texts in the field.How did she achieve all this? She focused on the one thing that moved the needle, not the many that nudge it.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters: [00:00] Intro[00:51] Chapter 1 - An 18 Month Window of Opportunity[14:39] Chapter 2 - Moving Upstream[22:23] Chapter 3 - G-Force GrowthResources:Duarte Inc. website: duarte.com (https://www.duarte.com/)Books: Slide:ology (https://www.duarte.com/resources/books/slideology/), Resonate (https://www.duarte.com/resources/books/resonate/), Illuminate (https://www.duarte.com/resources/books/illuminate/), DataStory (https://www.duarte.com/resources/books/datastory/)TED Talk: The Secret Structure of Great Talks (https://www.duarte.com/resources/talks/the-secret-structure-of-great-talks/)Sources used in the episode:Alice Heiman (https://aliceheiman.com/word-of-mouth-to-attract-new-business)Consulting Success (https://www.consultingsuccess.com/designing-an-irresistible-consulting-sales-presentation-with-nancy-duarte)Lenny's Newsletter (https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how?hide_intro_popup=true)Nancy's LinkedIn (https://www.linkedin.com/posts/nancyduarte_presentationdesign-slidedesign-activity-7096969287889772545-RmcV/)Amantha Imber (https://amantha.com/podcasts/nancy-duarte-global-expert-on-presentations-on-how-she-prepares-for-her-own-presentations/)Learning Leader Show (https://learningleader.com/podcast/)Charlie Rose (https://www.youtube.com/watch?v=teAvv6jnuXY)About Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. About Liam CurleyLiam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
23 Dec 2025
Ryan Deiss
Ryan Deiss is one of the godfathers of internet marketing. He co-founded DigitalMarketer, one of the largest marketing education platforms in the world, and used that platform to launch The Scalable Company.He launched The Scalable Company with an existing audience, a validated problem, and a solution people loved – and the business almost failed.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters: [00:00] Intro[01:19] Chapter 1 - Good Marketing Is Everything, Until It's not.[07:39] Chapter 2 - The Idea Resonates, The Offer Does Not[17:44] Chapter 3 - Building The Machine Resources: The Scalable Company website: scalable.co (https://scalable.co/)Book: Get Scalable (https://www.getscalable.com/)DigitalMarketer: digitalmarketer.com (https://www.digitalmarketer.com/)Sources used in the episode:Self-Publishing School podcast (https://www.youtube.com/@selfpublishingcom)The Rise Up Kings Podcast (https://www.youtube.com/@riseupkings)Learning Leader Show with Ryan Hawk (https://learningleader.com/)Billy Broas interview (https://www.youtube.com/@thefivelightbulbs)Smart Author with Chris Benetti (https://www.youtube.com/@smartauthor)About Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. About Liam CurleyLiam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
10 Dec 2025
Blair Enns
Blair Enns is a consultant and author who helps creative firms win business without pitching. He's the founder of Win Without Pitching, author of The Win Without Pitching Manifesto, Pricing Creativity, The Four Conversations and co-host of The 2Bobs podcast.He's known for challenging the conventional sales process in the creative industry and building a luxury brand through scarce, high-quality work.In this episode, you'll discover:The meeting where Blair declined to pitch (with his boss sitting next to him)How he made the positioning claim before he had the methodologyWhat "Oops" meant when David C. Baker emailed two days before his own seminarThe blog post Blair was most nervous to publish—then people mounted it on their wallsWhy he got sick four times on three continents and what it forced him to changeHow a friend's offhand comment ("your clients will never read those books") led to a $1M productWhy one book costs $320 and another costs $30What Blair means by "the method you scale is the method you commodify"Why not being "so good" at most content types on the lead generation ladder is a strengthGet the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters: [00:00] Intro [01:21] Chapter 1 - Win Without Pitching[09:34] Chapter 2 - Manifesto[22:32] Chapter 3 - Get CreativeResources: Win Without Pitching website: winwithoutpitching.com (https://www.winwithoutpitching.com/)Books: The Four Conversations (https://www.winwithoutpitching.com/book/the-four-conversations-a-new-model-for-selling-expertise/), Pricing Creativity (https://www.winwithoutpitching.com/book/pricing-creativity/), The Win Without Pitching Manifesto (https://www.winwithoutpitching.com/book/the-win-without-pitching-manifesto/)Podcast: 2Bobs (https://2bobs.com/)Sources used in the episode:Kamp Vuur (https://kampvuur.substack.com/)The Agency Collective (https://www.youtube.com/@TheAgencyCollective)Anneli Hansson (https://www.annelihansson.com/)Design Domination (https://www.youtube.com/@DesignDomination)The Futur (https://www.thefutur.com/podcast)2Bobs (https://2bobs.com/)Consulting Success (https://www.consultingsuccess.com/podcast)Modern Sales - B2B Selling (https://open.spotify.com/show/6dydVaZJSbN9eMyaYn2eqL?si=cbf8a668e2b943f7)Rise25 (Smart Business Revolution) (https://www.youtube.com/@rise2538)Cal Newport, TedX Tyson (https://www.youtube.com/watch?v=3E7hkPZ-HTk&t=1s)Talk about Talk (https://www.talkabouttalk.com/making-a-ruckus-with-seth-godin-ep-171/)About Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. About Liam CurleyLiam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
25 Nov 2025
Carl Richards
Carl Richards is a certified financial planner, bestselling author, and creator of The Sketch Guy column which ran in the New York Times for 10 years. He's known for simplifying complex financial concepts through hand-drawn illustrations and is the founder of the Society of Advice. In this episode, you'll discoverHow two blank stares from smart clients led Carl to draw his first sketchWhy he emailed weekly to "just my mom" and kept going anywayHow a forwarded email reached a New York Times editorWhat Carl means by "playing in traffic" and why it compoundsHow he wrote his book by curating what already resonated with readersWhy he scrapped his online course business even though it was profitableWhat the Society of Advice does differently (and why courses don't create outcomes)Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe (https://www.liamcurley.co.uk/subscribe)Chapters: [00:00] Intro [00:58] Chapter 1 - A Problem You're Interested in Solving [12:55] Chapter 2 - Playing in Traffic [25:09] Chapter 3 - Consulting at Scale Resources: Carl's website: behaviorgap.com (https://behaviorgap.com/)Books: The Behavior Gap (https://www.penguinrandomhouse.com/books/310366/the-behavior-gap-by-carl-richards/), The One-Page Financial Plan (https://www.penguinrandomhouse.com/books/317476/the-one-page-financial-plan-by-carl-richards/), Your Money (https://harriman-house.com/authors/carl-richards/your-money/9781804091715)Society of Advice: societyofadvice.com (https://www.thesocietyofadvice.com/)Sources used in the episode:The Diamond Podcast for Financial Advisors (https://www.diamond-consultants.com/podcast-mindy-diamond-independence-2/)The Society of Advice YouTube Channel (https://www.youtube.com/@TheSocietyofAdvice)Work Life Play with Aaron McHugh (https://www.aaronmchugh.com/work-life-play-podcast/)Breakthrough Advisor Podcast (https://insurmark.net/breakthrough-advisor/)Advisor Marketing Made Simple (https://advisor-marketing-made-simple.captivate.fm/)Lex Friedman Podcast (https://lexfridman.com/podcast)On Being with Krista Tippett (https://onbeing.org/series/podcast/)Lex Writer's Series (https://www.youtube.com/playlist?list=PLJUsV04TPnWo1x3USIBjGb-zwTZfdtPRU)About Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and three-chapter narrative storytelling. Not hacks. Strategies and patterns you can apply to your expertise-driven business. About Liam CurleyLiam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.Work with Liam: liamcurley.co.uk (https://www.liamcurley.co.uk/work-with-liam)LinkedIn: linkedin.com/liamcurley33 (https://www.linkedin.com/in/liamcurley33/)
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