Unlocking Behaviour Change is a podcast delving into psychology and motivation. Join Professor Robert West, a world-leading behavioural scientist, and Jamie West, a writer and musician, as they explore the human mind with practical insights and a touch of humour. Whether you’re into psychology, behaviour science, or just want to understand yourself (and others) a little better, this podcast is for you.
Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange
Robert has been to China, and goes on about what an amazing time he had ...! In what’s left of the episode, Robert and Jamie give an overview of how to think about ‘active communication’ when it comes to changing behaviour.
[LINK TO 2+2=4 SUBSTACK]
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange
Ask a question at: https://www.unlockingbehaviourchange.com
13 Oct 2026
Can we make economic theory more accurate if we base it on behavioural science?
In the previous episode, Robert castigated economics and economists' concept of 'utility' as fundamentally flawed, leading to models whose predictions keep being wrong. This week, Robert sketches out a way of thinking about utility that could improve economic modelling, yield more accurate predictions, and provide a more rational basis for macro-economic policy. A bold claim ... but this is a podcast, not an academic paper!
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange
Ask a question at: https://www.unlockingbehaviourchange.com
6 Oct 2026
Economists have it all wrong: How we should be looking at 'utility'
Robert has a bone to pick with economic theory . . . In fact, he wants to pick its bones clean and start over with a much better theory for everyone! Join the duo as they discuss what economic theory gets wrong and how it might be put right . . .
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange
Ask a question at: https://www.unlockingbehaviourchange.com
Reach and audience
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YouTube views
32,321
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 57 / 100
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