Visibility Brief
Claim This Podcastby Visibility Brief by Yext
Podcast Overview
<p>Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.</p>
Language
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Publishing Since
10/29/2025
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Recent Episodes
July 7, 2026
Why Local Pages Still Win in AI Search
<p>Customers aren't just searching for brands by name anymore. Instead, they're asking highly specific questions about products, services, locations, and experiences. Whether they're looking for "restaurants near Yankee Stadium" or "catering for a 50-person office lunch," AI models cite and surface brands that have built content around real customer intent.</p><p></p><p>So, how do marketers create local experiences that satisfy both customers <i>and</i> LLMs? And what separates a high-performing local page from one that's nothing more than a store locator?</p><p></p><p>In this episode of The Visibility Brief, <b>Yext SVP of Marketing Rebecca Colwell</b> sits down with <b>Steve Wiideman, President of Wiideman Consulting Group</b> to explore why local pages have become one of the most important assets in an AI-first search strategy.</p><p></p><p>Drawing on nearly 30 years of SEO experience and work with some of the world's largest restaurant brands, Steve shares why local and intent pages are now a competitive advantage – and how marketers can use them to increase visibility across both traditional and AI search.</p><h2>The episode breaks down:</h2><ul><li>Why local pages still matter in an AI-first world</li><li>The difference between location pages and intent pages</li><li>What the highest-performing local pages have in common</li><li>How AI is changing local content strategy</li><li>Lessons from restaurant brands that adapted quickly to changing customer behavior</li><li>What marketers should stop, start, and rethink when building local content</li></ul><p></p><p>Whether you're managing hundreds of locations or just getting started with local SEO, you'll learn practical ways to build pages that help customers find exactly what they're looking for, wherever they're searching.</p>
June 23, 2026
How to Control Your Brand’s Story in an AI-First World
<p>In this episode of <i>The Visibility Brief</i>, <b>Yext SVP of Marketing Rebecca Colwell</b> sits down with <b>Paul McHardy</b>, leader of Global Search Intelligence for <b>The Church of Jesus Christ of Latter-day Saints</b>, to explore one of the most important questions facing marketers today:</p><p></p><p>What happens when your brand is no longer the primary author of its own story?</p><p></p><p>AI search now gives direct answers synthesized from review sites, third-party publishers, and creator communities — meaning that customers form an impression of a brand before ever visiting a website. This shift creates a new challenge: visibility is important, but accurate representation across every source that shapes that impression matters more.</p><p></p><p>For Paul, that challenge plays out at a global scale. The Church of Jesus Christ of Latter-day Saints<b> </b>operates in more than 100 countries and dozens of languages, serving members while also helping curious audiences understand its beliefs, history, and identity. His team's job isn't simply to be found; it's to make sure people receive accurate and trustworthy information.</p><h2>The episode breaks down:</h2><ul><li>Why AI is changing the role of search teams</li><li>What happens when AI controls your first impression</li><li>How brands can bridge the gap between internal language and the words real people actually use when searching.</li><li>Why data accuracy is foundational to visibility</li><li>Why AI visibility isn't just about your website<p></p></li></ul><p>The future of visibility isn't just about being discovered. It's about being understood. </p><p></p><p>If you're a marketing leader trying to understand how AI is changing discovery, reputation, and brand representation, this episode offers a unique perspective from an organization navigating those challenges at scale.</p>
June 9, 2026
Why Constraints Create Better AI Strategies
<p>In this episode of <i>The Visibility Brief</i>, <b>Yext SVP of Marketing Rebecca Colwell</b> sits down with<b> Scott Orstad, Vice President, Marketing at Catholic Health</b>, to explore a surprising idea: the organizations best positioned to succeed in AI search just might be the ones that have spent years operating under the strictest constraints.</p><p></p><p>That might sound counterintuitive, but regulated industries have long been forced to solve a unique set of problems: accuracy, trust, governance, data quality, and compliance.</p><p></p><p>Now, those same disciplines become the foundation of AI visibility.</p><p></p><p>Drawing on more than 25 years of healthcare marketing experience, Scott shares how Catholic Health is approaching content, provider data, reputation management, and digital experience in a world where AI is becoming part of the customer journey — and why those lessons apply far beyond healthcare.</p><h2><b>The episode breaks down:</b></h2><ul><li>Why AI search is changing how consumers research important decisions</li><li>Why accurate data matters more than ever</li><li>How expert-led content helps organizations build trust while improving visibility in both traditional and AI search.</li><li>Why organizations need subject matter experts and content teams working together to make complex topics understandable.</li><li>The value of reviews and customer feedback as signals to AI systems </li><li>What marketers should focus on instead of chasing every AI trend</li></ul><p></p><p>If you're a marketing leader trying to navigate the rapid changes happening in AI search, this episode offers a valuable reminder: the brands that win won't necessarily be the ones moving the fastest. They'll be the ones with the strongest foundations.</p>
20 total episodes available
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Frequently asked questions
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- What is Visibility Brief?
<p>Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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