Wag The Dog Newsletter Podcast
Claim This Podcastby Philippe Borremans
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Podcast Overview
<p>The podcast version of the curated newsletter Wag The Dog serves as your auditory guide through the intricacies of risk, crisis and emergency communications, taking into account the dynamic influences of technology and AI. Each episode delivers practical strategies and expert knowledge straight to your ears, improving the way you handle communication challenges. This series is for professionals who want to improve their practice in a world where effective communication is key. Tune in to change the way you navigate the complex landscape of crisis communications.</p>
Language
🇺🇲
Publishing Since
2/15/2015
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Recent Episodes
November 24, 2025
Stop Telling Me to "Build Trust": Why Crisis Communication’s Favorite Mantra Is Broken
<p>Is the "Golden Rule" of public relations actually making us worse at our jobs?</p> <p>In this episode of <b>The Wag The Dog Podcast</b>, we deconstruct the industry’s obsession with "building trust" and explore why it is often the wrong goal for modern crisis management. Based on the viral newsletter issue by <b>Philippe Borremans</b>, we dive deep into the science of why trust is not a mechanical switch you can flip with a press release.</p> <p><b>In this episode, we cover:</b></p> <ul><li><b>The Flawed Logic of Trust:</b> Why research by Engdahl & Lidskog proves you can’t "logic" stakeholders into trusting you.</li><li><b>The Sandman Formula:</b> A breakdown of Peter Sandman’s <i>Risk = Hazard + Outrage</i> and why Trust is only 1/12th of the solution.</li><li><b>The Knife Metaphor:</b> A powerful visualization of why <b>Control</b> matters more than trust in a crisis.</li><li><b>The "Dark Side" of Trust:</b> Why excessive institutional trust led to disasters like Enron and the 2008 financial crash.</li><li><b>Cultural Blind Spots:</b> How Western "transparency" strategies can backfire in collectivist cultures (featuring research on Japan by Katharina Barkley).</li><li><b>The New 2025 Framework:</b> What to build instead—focusing on <b>Credibility</b>, <b>Legitimacy</b>, and <b>Procedural Fairness</b>.</li></ul> <p>If you are a communication professional, PR strategist, or emergency manager, this episode will challenge your assumptions and provide a more effective roadmap for navigating outrage.</p> <p><b>Key Resources Mentioned:</b></p> <ul><li>Peter Sandman’s "Outrage Factors"</li><li>The "Information Deficit Model"</li><li>Research by Neal, Shockley, and Schilke on Institutional Trust</li></ul> <p><b>Subscribe to the Newsletter:</b> Get the full article, citations, and weekly insights on the future of risk and crisis communication at <a href="https://www.wagthedog.io" target="_blank"><b>www.wagthedog.io</b></a>.</p>
January 22, 2025
Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities
<p>In this episode, we unpack the key insights from the World Economic Forum's 2025 Global Risks Report, focusing on the rapidly shifting landscape of crisis communication. </p> <p>From geopolitical instability and environmental degradation to technological vulnerabilities and deepening social divides, the discussion explores how these interconnected risks demand more adaptable and culturally aware communication strategies.</p> <p>We then cover cross-sector collaboration to foster trust and resilience, as well as practical steps like improving digital literacy and tailoring messages for diverse audiences. </p> <p>Plus, we examine the potential of the Universal Adaptive Crisis Communication (UACC) framework to provide a cohesive approach to navigating today’s most pressing challenges.</p> <p>Join us as we explore what it takes to communicate effectively in an increasingly complex and uncertain world.</p>
December 5, 2024
Revolutionizing Crisis Communication: The Power of Low-Code Tools
Wag The Dog Newsletter Podcast hosts explore how low-code tools like Replit revolutionize crisis communication by empowering professionals to create custom tools quickly and independently.
78 total episodes available
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Frequently asked questions
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- What is Wag The Dog Newsletter Podcast?
<p>The podcast version of the curated newsletter Wag The Dog serves as your auditory guide through the intricacies of risk, crisis and emergency communications, taking into account the dynamic influences of technology and AI. Each episode delivers practical strategies and expert knowledge straight to your ears, improving the way you handle communication challenges. This series is for professionals who want to improve their practice in a world where effective communication is key. Tune in to change the way you navigate the complex landscape of crisis communications.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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