Two sports marketing insiders, David Paro and Tim McGhee, bring you a fresh take on the sports business — often irreverent, sometimes cynical, and occasionally serious. From their years leading both agencies and client teams, they break down today’s biggest industry stories and share lessons learned along the way. Joined by top voices from the sports marketing world, DP & McGhee help you see the game behind the game. You’ll laugh, learn, and sometimes just say, “Wait, What?”

Wait...What? #sportsbiz chat with DP & McGhee
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Two sports marketing insiders, David Paro and Tim McGhee, bring you a fresh take on the sports business — often irreverent, sometimes cynical, and occasionally serious. From their years leading both agencies and client teams, they break down today’s biggest industry stories and share lessons learned along the way. Joined by top voices from the sports marketing world, DP & McGhee help you see the game behind the game. You’ll laugh, learn, and sometimes just say, “Wait, What?”
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Publishing Since
1/12/2022
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Recent Episodes

February 26, 2026
𝗙𝘂𝗹𝗹 𝗦𝗽𝗲𝗲𝗱 𝗔𝗵𝗲𝗮𝗱: 𝘚𝘵𝘦𝘷𝘦 𝘓𝘢𝘶𝘭𝘦𝘵𝘵𝘢 𝘰𝘯 23𝘟𝘐 𝘙𝘢𝘤𝘪𝘯𝘨’𝘴 𝘔𝘰𝘮𝘦𝘯𝘵𝘶𝘮 & 𝘵𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘧 𝘔𝘰𝘥𝘦𝘳𝘯 𝘔𝘰𝘵𝘰𝘳𝘴𝘱𝘰𝘳𝘵𝘴
<p><strong>Episode 148 | </strong>David and Tim pack this episode with global perspective and motorsports insight, moving seamlessly from Olympic analysis to an inside look at one of NASCAR’s most closely watched teams. With sharp commentary and candid conversation, the hosts explore how leadership, performance, and business pressures are shaping the modern sports landscape.</p><p>In this episode:</p><p>🏔️ A comprehensive breakdown of the Milano-Cortina Winter Games, including:<br> • The continued politicization of the Olympics and its ripple effects across the movement.<br> • Strong U.S. TV ratings and what they reveal about audience engagement.<br> • The standout success of the U.S. men’s and women’s hockey teams.<br> • Evaluating Kirsty Coventry’s leadership at the IOC.<br> • Discussion of Casey Wasserman’s challenging tenure as chairman of the LA28 Games.</p><p>🏁 A featured return appearance by Steve "Jake" Lauletta, President of 23XI Racing (“Jake”), covering:<br> • The team’s early season success and competitive trajectory.<br> • Michael Jordan’s deep commitment to NASCAR and its cultural impact on the organization.<br> • The industry landscape following the settlement involving 23XI Racing, Front Row Motorsports, and NASCAR.<br> • Broader insights into team strategy, economics, and the sport’s future.</p><p>From Olympic power dynamics to NASCAR performance metrics, this episode examines how sports organizations navigate visibility, volatility, and victory.</p><p>Smart takes. Occasional nonsense. Always at the corner of Sports & Business.</p><p><strong>Wait, What?</strong></p>

January 8, 2026
𝗢𝘂𝘁 𝗢𝗻 𝗔 𝗟𝗶𝗺𝗯 | 𝙋𝙧𝙚𝙙𝙞𝙘𝙩𝙞𝙤𝙣 𝘿𝙖𝘆 𝟮𝟬𝟮𝟲: 𝘙𝘦𝘷𝘪𝘴𝘪𝘵𝘪𝘯𝘨 2025, 𝘧𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘪𝘯𝘨 2026, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘧𝘰𝘳𝘤𝘦𝘴 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳 𝘢𝘩𝘦𝘢𝘥
<p><strong>Episode 141</strong> | Season 5 of Wait, What? Sportsbiz Chat with DP and McGhee kicks off with the annual tradition: <strong>Prediction Day</strong>. David and Tim look back at their 2025 calls to see what held up, what missed, and what changed—then turn their attention forward with a fresh set of bold (and occasionally risky) predictions for 2026, all against the backdrop of a rapidly evolving sports business landscape.</p><p>🔄 <strong>Season 5 opens</strong> with DP & McGhee reviewing last year’s predictions and setting the table for their 2026 outlook</p><p>🏁 <strong>A major NASCAR leadership shakeup</strong> as Commissioner Steve Phelps steps down following the release of unflattering internal communications tied to the settled 23XI Racing and Front Row Motorsports lawsuit</p><p>⛳ <strong>Golf’s power dynamics shift</strong> as Brooks Koepka announces his departure from LIV Golf—and what it could signal for the future of the breakaway league</p><p>📺 <strong>Live sports continue to dominat</strong>e as the hosts unpack the staggering stat that 96 of the top 100 U.S. TV broadcasts in 2025 were sporting events</p><p>🔮 <strong>Looking ahead with bold predictions</strong> and big-picture thinking on what 2026 may hold for leagues, media, brands, and the business of sports</p><p>A season-opening episode that blends accountability, insight, and forward-looking analysis—classic DP & McGhee.</p><p><strong>Wait, What?</strong></p><p>Smart takes. Occasional nonsense. Always at the corner of Sports & Business.</p>

December 11, 2025
𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗳𝗳𝗮𝗶𝗿𝘀: 𝘔𝘪𝘤𝘩𝘢𝘦𝘭 𝘗𝘢𝘺𝘯𝘦 𝘰𝘯 𝘵𝘩𝘦 𝘖𝘭𝘺𝘮𝘱𝘪𝘤 𝘮𝘰𝘷𝘦𝘮𝘦𝘯𝘵, 𝘍𝘰𝘳𝘮𝘶𝘭𝘢 1, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘧 𝘨𝘭𝘰𝘣𝘢𝘭 𝘴𝘱𝘰𝘳𝘵
<p><strong>Episode 138 |</strong></p><p>DP & McGhee are fired up to welcome Michael Payne, the former head of marketing for the International Olympic Committee and author of the new book Fast Tracks and Dark Deals, for a deep dive into his 50-year journey through the global sports industry. Payne shares stories from the Olympic movement, his high-stakes work with Bernie Ecclestone at Formula 1, and encounters with sports business giants including past guests Rob Prazmark and Terence Burns.</p><p>Before his segment, the guys run through a lively mix of soccer, college football, and sponsorship headlines.</p><p>🎭 <strong>A FIFA Draw That Drew…Criticism</strong><br>A breakdown of the widely panned made-for-TV FIFA Draw — plus more than one laugh at the Great One, Wayne Gretzky.</p><p>⚽ <strong>MLS Cup Delivers the Beautiful Game</strong><br>A look at the Inter Miami vs. Vancouver Whitecaps clash and why it reaffirmed soccer’s timeless appeal.</p><p>🏈 <strong>College Football Playoff Frustration</strong><br>David and Tim discuss the upcoming CFP and Notre Dame’s reasonable disappointment at being left out of the top 12, but question their decision to opt out of a bowl game appearance.</p><p>💼 <strong>Spotlight on Sponsorships</strong><br>Quick hits on:</p><ul><li><p>PayPal’s new NFL partnership</p></li><li><p>Toyota Gazoo Racing becoming new title partner of Haas F1, replacing DP's former employer, MoneyGram</p></li><li><p>The first-ever college jersey patch sponsor</p></li></ul><p>🏅 <strong>Michael Payne Joins the Show</strong><br>Five decades of lessons from the man who helped build the modern Olympic commercial model — and later navigated the high-stakes world of Formula 1.</p><p>—</p><p><strong>Smart takes. Occasional nonsense. Always at the corner of Sports & Business.</strong><br><strong>𝙒𝙖𝙞𝙩, 𝙒𝙝𝙖𝙩?</strong></p>
129 total episodes available
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Dr Mara Smith
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- What is Wait...What? #sportsbiz chat with DP & McGhee?
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