Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.
We Live It | LiveAg's Livestock Marketing Podcast
Claim This Podcastby LiveAg
5.0(7 reviews)
60 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
23
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality26
Social0
YouTube0
Engagement51
Podcast Overview
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.
Language
🇺🇲
Publishing Since
2/17/2025
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23
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality26
Social0
YouTube0
Engagement51
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Recent Episodes
July 9, 2026
How Ag News Reaches Ranchers Across Montana, Wyoming & The Dakotas
<p>How do ranchers stay informed when they're hours from the nearest town?<br>Why does farm radio still matter in an age of podcasts, social media, and AI?<br>And what challenges are producers facing across Montana, Wyoming, and the Northern Plains today?</p><p>In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Colter Brown and Amelia Siroky of Northern Ag Network, one of the most trusted agricultural media organizations in the West, serving producers across Montana, Wyoming, North Dakota, and South Dakota.</p><p>The conversation explores the changing landscape of agricultural communication, how producers consume information today, and why radio continues to play a vital role in rural communities where internet and cell service remain unreliable. From market updates and weather reports to podcasts and digital content, Northern Ag Network shares how they're working to keep producers connected and informed.</p><p>Along the way, they tackle some of the biggest questions facing agriculture today:</p><p>What does the cattle market look like across the Northern Plains?<br>How are drought conditions impacting ranchers and herd expansion decisions?<br>Can producers rebuild the cow herd when forage remains limited?<br>What role do public lands play in the future of Western ranching?<br>And how do we ensure agriculture's story is told accurately to the next generation?</p><p>The discussion also highlights two impactful initiatives making a difference beyond the ranch gate.</p><p>How do we better support the mental health of farmers and ranchers?<br>Northern Ag shares the story behind Beyond the Weather, a program focused on reducing stigma around mental health in agriculture and connecting producers with support resources.</p><p>When was the last time someone simply thanked a farmer?<br>The team discusses their For the Farmers tour, which brings communities together to recognize and celebrate the producers who feed, fuel, and clothe America.</p><p>Whether you're involved in cattle ranching, farming, agricultural communications, rural leadership, or simply want a better understanding of life in the American West, this episode offers an honest look at the people working every day to keep rural America connected.</p>
July 2, 2026
From Canada to Cattle Feeding: Emily Jackson on Beef Demand, Markets & Her Career in Agriculture
<p>What does a career in cattle feeding actually look like?<br>How can women build successful careers in agriculture and livestock production?<br>What drives cattle markets, beef demand, and the business of feeding the world?</p><p>In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Emily Jackson of Arcadia Commodities to discuss her journey from growing up in a cattle-buying family in Canada to becoming a leader in cattle procurement, risk management, and cattle feeding.</p><p>Emily shares what it's like to buy cattle across North America, how data and technology are changing the cattle industry, and why she believes agriculture still offers incredible opportunities for the next generation. She also discusses the importance of mentorship, the role women continue to play in shaping the future of agriculture, and why beef demand remains strong despite record cattle prices.</p><p>Along the way, the conversation explores some of the biggest questions facing the beef industry today:</p><ul><li>Can the U.S. cattle herd rebuild quickly enough to meet demand?</li><li>What opportunities exist for young people entering agriculture?</li><li>How are data, analytics, and AI changing cattle feeding and commodity markets?</li><li>Why are consumers continuing to choose beef at historically high prices?</li><li>And what does it really mean to help feed a growing world population?</li></ul><p><br>Emily also highlights Beef Sticks for Backpacks, a program providing high-quality beef protein to food-insecure children while showcasing the positive impact the beef industry can have beyond the ranch gate.</p><p>Whether you're involved in cattle feeding, commodity markets, ranching, agricultural leadership, or simply passionate about the future of food production, this episode offers valuable insight into the people helping move the beef industry forward.</p>
June 18, 2026
New World Screwworm Explained: What Texas Ranchers Need to Know Right Now | Wayne Cockrell
<p>Is New World Screwworm really a threat to the U.S. cattle industry?<br>How does it spread?<br>What should ranchers be doing today to protect their livestock?<br>And what happens if a positive case is found on your operation?</p><p>In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Wayne Cockrell, Second Vice President of the Texas & Southwestern Cattle Raisers Association, to separate fact from fiction surrounding New World Screwworm and its potential impact on cattle producers, ranchers, wildlife managers, and the broader livestock industry.</p><p>Wayne explains:</p><p>✔️ What New World Screwworm actually is<br>✔️ How infestations occur and spread<br>✔️ Why livestock movement and biosecurity matter<br>✔️ What producers should look for in cattle, sheep, goats, horses, and wildlife<br>✔️ How sterile fly eradication programs work<br>✔️ What happens when a positive case is reported<br>✔️ Why reporting cases helps protect neighboring operations<br>✔️ Common misconceptions circulating online<br>✔️ The industry's plan to combat and ultimately eradicate the pest</p><p>This conversation offers practical guidance, industry insight, and a level-headed look at one of the most talked-about animal health issues facing American agriculture today.</p><p>Whether you run a cow-calf operation, stocker business, feedyard, hunting ranch, or simply want to stay informed about the future of U.S. livestock production, this episode is packed with timely information from someone working directly on the issue.</p>
60 total episodes available
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Frequently asked questions
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- What is We Live It | LiveAg's Livestock Marketing Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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