WordPress expert and agency owner, Emily Journey takes the mystery out of building and scaling your website business into a successful Agency. Learn how to attract great clients, price your services for maximum profit, and craft the work life you've always wanted.
Podcast Overview
WordPress expert and agency owner, Emily Journey takes the mystery out of building and scaling your website business into a successful Agency. Learn how to attract great clients, price your services for maximum profit, and craft the work life you've always wanted.
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Publishing Since
10/1/2020
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Recent Episodes
October 8, 2021
Meta conversations with clients
Communication can make or break your relationship with clients, and meta conservations are one of the most important types of conversations that you can have with clients. A meta conversation is about how you work and your working relationship with a client. It often involves setting boundaries and expectations. You are not talking about the project that you’re working on. These kinds of conversations involve setting boundaries, expectations, and addressing any problems in your business relationship with a client. Have meta conversations and determine your boundaries. And then you can decide what a healthy work environment looks like for you. Meta conversations are valuable, not just with clients, but also with employers, colleagues, coworkers, family, and friends. A meta conversation is usually not initiated by the client. Clients want to talk about the project, when it’s going to be done, and what it’s going to look like. If you allow the client to drive your conversations, you won’t be having meta conversations. It’s your responsibility to initiate these discussions- and the sooner the better. Download a free copy of my template for meta conversations, called “How I Work,” to guide you if you’re having trouble initiating and structuring these conversations. So why have meta conversations? Meta conversations are rewarding and they make future work with that client so much easier. In addition to helping you to set healthy boundaries and expectations with clients, these discussions can reveal if a prospect is a bully before they become a client. There are certain people that you don’t want to be your clients, such as overly demanding and abusive individuals. You don’t want clients who don’t respect your boundaries and having meta conversations can show you who to avoid early. You have to be okay with not having lousy clients and letting go of prospects who do not respect your boundaries. Then you can open up your schedule for the clients who are a good match for you and who will respect your boundaries. It’s hard to work with those great clients if your schedule is taken up by a different client who doesn’t respect your boundaries. Leave a comment and any questions or any situations that you would like to add to the discussion of meta conversations. So if there are situations that I’m not taking into account, I’d love to hear what they are. Let’s brainstorm. Tell us what happened and how it went. Did it go south? Did it do well? Did good things happen? Table of Contents 00:47 Introduction 01:15 What is a meta conversation? 02:10 Why are meta conversations important? 02:47 Why do I have meta conversations? 03:53 The Sooner the better 05:56 Refunds? 06:54 Setting boundaries and saving projects from failure 07:49 The reward of meta conversations 08:25 Creating your own “How I Work” document 11:50 Download the meta conversation template, “How I Work,” that I created for my clients 12:21 How to know when you need to have a meta conversation? 14:26 Why you should avoid meta conversations through email or text 15:31 “Broken Record” Treatment 19:25 Building trust with clients 20:23 The types of clients you will have meta conversations with 31:47 Letting go of lousy clients and accepting loss 35:02 Protect your team 36:15 Encouraging your employees to have meta con...
October 1, 2021
Be the highest price option in your industry
Let’s talk about pricing. I’ve been in business for just about 10 years. I started as a freelancer and I’ve built an agency. I have six employees and I’m at multi-six figures and have been for several years. But there’s a mythology around the multi-six figure web consulting, training, and website management business– a kind of mystery. People often wonder: How do I get there and what does it take? Does this mean I’m rich? I would like to share the process of how I achieved a six figure business. In order to grow your business to multi-six figures you need to get comfortable with raising your prices. Perhaps you find yourself asking: “Am I charging enough for my services?” The answer is that you need to raise your prices. That should not be a question. You may be worried that some of your clients won’t be able to afford higher prices. And that’s normal. Some of your customers won’t be able to afford your new pricing. And that’s okay because raising your prices can attract a different set of clients who can afford your pricing. You will have to get comfortable with hearing “No” or “I can’t afford your pricing right now” if you want to grow into a multi-six figure business. For example, sometimes people call my office and ask to work with us but they cannot afford our services when we state our prices. My team and I think of this as a “Not right now” instead of “Never.” In time, these prospects may be able to afford our services. I encourage you to become the highest prices in your industry. Customers who can afford your higher prices are often used to paying a premium price for services. When I started out offering training services, I offered a period of five-week in-person session format with a group of people. I charged 20 dollars per session and the first session was free. About 18 people showed up to the first session. Nine people showed up for the next class. At the end of the program, only about six people were consistently showing up. So a bunch of people said, “No.” They didn’t see the value. Maybe they didn’t have the time or money to afford my services. Based on that experience, I made changes. I tweaked my service offering and I started charging $450 for a comprehensive training. This new format lasted eight hours over two days. Surprisingly, almost everyone said “Yes”. I made more money. I was happy about that. I started thinking about hiring an employee to help conduct training sessions. Then, I decided to raise my price to over a thousand dollars. I thought my prospects might completely dry. I feared that no one would agree to that price point. But we actually had more people sign up for training. I didn’t see any decrease at all even though I had more than doubled my price. This time was also successful. I was booked out until weeks in advance. I begin to wonder, “Why haven’t I been charging this price all along?” I encourage you to take this leap too.
August 13, 2021
How I shifted to a "raise prices" mindset
I want to talk to you about changing your mindset on pricing. I’ve been in business for a decade and I have learned many lessons. But there is one thing that I have never, ever regretted. That one thing is: raising my prices. At my agency, we do web consulting and training, website management, and SEO training. I built my company to multi six-figure revenue and I employ several employees. But I started as a freelancer. Recently, I have been thinking about the mythology around the multi six-figure business. It’s kind of a mystery. If you are not there, you may wonder, “How do I get there?”. If you have already achieved multi six-figure status, you may be wondering “What next?” or find yourself confused about how to managing your growing business’ finances. So what does it look like for me to have a multi six-figure agency?
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