In this series, Global Marketing Guru Dae Ryun Chang will share his thoughts on global marketing trends, films, pro sports, and entertainment. It will keep the spirit of topics touched in his many Coursera.org (https://www.coursera.org/learn/intro-international-marketing) MOOC courses. The intro and outro original composition by Henry Ross Bloomfield.
Wee Musings by Daeryun
Claim This Podcastby Dae Ryun Chang
13 episodes
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Podcast Overview
In this series, Global Marketing Guru Dae Ryun Chang will share his thoughts on global marketing trends, films, pro sports, and entertainment. It will keep the spirit of topics touched in his many Coursera.org (https://www.coursera.org/learn/intro-international-marketing) MOOC courses. The intro and outro original composition by Henry Ross Bloomfield.
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Publishing Since
2/22/2024
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Recent Episodes
October 18, 2024
Episode 13 on Noon Nopi: Wee Musings by Daeryun
<p> keywords:</p> <ul> <li>International marketing </li> </ul> <ul> <li>Asian Business </li> <li>generational gaps</li> <li>corporate social responsibility </li> </ul> <ul> <li>Noon Nopi</li> <li>Transing </li> <li>Marketing Tsunamis</li> <li>VSA</li> </ul> <p><br /></p> <p>In this deep dive conversation generated by Google Notebook LM, the discussants summarize Daeryun's book "Mastering Noon Nopi -The Art & Science of Marketing in Asia" from 2015 (Yonsei University Press). The key theme of the book is understanding the intricate relationship between cultural understanding and marketing strategies in Asia. They introduces the concept of 'Noon Nopi' which means meeting of the eyes in Korean. This simple concept emphasizes the importance of deeply understanding local cultures and values to effectively connect with audiences. The discussion also highlights the significance of bridging generational gaps through the 'YO mix' approach, as well as the growing importance of corporate social responsibility (CSR) among brands. The talk further elaborates on the need for adaptability in the face of rapid changes in the market, introducing the idea of 'transing' to navigate these shifts. Finally, they explain the importance of vision, strategy, and action (VSA) in creating a flexible approach to business, encouraging listeners to embrace change and explore new possibilities. </p>
April 26, 2024
Wee Musings on K Pop: The Past, the Present and the Future
<p>In this 80-minute long episode Daeryun talks with the foremost Pop culture curator Torsten Ingvaldsen about all things K Pop. </p> <p><br></p> <p>Among the topics discussed:</p> <ul> <li>The beginnings of K Pop and the legacy of Seotaeji.</li> </ul> <ul> <li>The reasons why Swedish producers and composers have been instrumental in Korean K Pop.</li> <li>The dark side of the K Pop ecosystem and its remedies.</li> </ul> <ul> <li>The contribution of Psy and BTS in K Pop history.</li> </ul> <ul> <li>Why is the use of the Korean language actually better for K Pop than other local languages?</li> <li>Why is Taylor Swift not popular in Korea?</li> <li>Is K Pop sustainable?</li> </ul> <p><br></p> <p>Torsten's Select Clientele: HYPEBEAST, NVIDIA, Keyon Christ, 7 Aurelius, Lil Yachty, Smokepurpp, 808MAFIA, H1GHR Music, AOMG, 99%IS-, Seoul Fashion Week, Ruby Pseudo. A&R: CAMO (502 Records), KATIE (YG/AXIS), JUNIORCHEF (The Black Label), SINDOSI:22 (AXIS), Keyon Christ (Formerly G.O.O.D Music), Lim Kim, ITZY (JYP)</p>
April 7, 2024
Episode 11 on Wee Musings by Daeryun on Indian Cinema with Suparna Sharma
<p>In this episode Daeryun talks one on one with Suparna Sharma, a noted film critic, reporter, writer and editor based in Delhi, India. She writes on business, cinema, politics, pop culture and books. She writes for the Rolling Stone, Al Jazeera among other major publications.</p> <p><br></p> <p>Key Takeaways:</p> <ul> <li>Bollywood is only one of many film industries in India that can be differentiated by region, language and film style.</li> <li>Indian cinema is changing to include more diversity issues but has recently regressed because of the political landscape.</li> <li>Indian consumers of all ages and genders are receptive to Korean cultural content such as films and especially K Drama, as well as K Pop, K Food and K Beauty.</li> <li>Indians feel a sense of familiarity to Korean content because of the shared values about family priorities such as education.</li> <li>K Culture has led to increased interest in learning Korean by Indians.</li> <li>Some recent Indian films discussed are Rangal, Dunki, Darlings, and The Crew.</li> <li>Some actors discussed are Shah Rukh Khan, Amir Khan and Abishek Bachchan and the issue of nepotism in the film industry. </li> </ul>
13 total episodes available
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