WeMarketers | Talks with B2B Marketing Leaders

About WeMarketers | Talks with B2B Marketing Leaders

Hey, I'm Andrew, and welcome to WeMarketers Podcast! I believe that every marketer has a unique story worth hearing. On this podcast, I meet with marketers from all around the world—not just to talk shop but to genuinely connect, share real-life experiences, and learn from each other. Every episode teaches me something new. I'm here not only as your host but as someone learning alongside you, discovering strategies, overcoming challenges, and exploring the personal journeys behind great marketing. Think of it as grabbing a coffee with some incredibly interesting marketers—relaxed, real, and full of stories you won’t find anywhere else. Join me—let's connect and grow together.

Publisher

Andrew Demianenko

Category

business

Language

en

Explicit

No

First episode

6 Aug 2024

Latest episode

27 May 2026

Latest episodes

25 episodes in the feed.

1. 

   27 May 2026

   ABM Playbook for Niche B2B Markets

   In this episode of the WeMarketers Podcast, Andrew Demianenko sits down with Michelle Wols, Senior Product Marketing Manager at Beyond Product, to break down what Account-Based Marketing actually looks like in practice. Michelle runs B2B marketing campaigns for IT and cybersecurity. Markets where the target audience is small, sales cycles are long, and a generic LinkedIn campaign is the fastest way to burn budget. She has built ABM playbooks from scratch for multiple clients and learned the hard way which parts of the process get skipped. Most ABM advice is generic. This episode is the opposite. Michelle walks through the mechanics: how to build the account list, how to test messaging with paid prospect interviews, when to run a one-on-one campaign for a single company, and where the handoff to sales tends to fall apart. One key takeaway: ABM is not a marketing tactic. It is a coordination problem between marketing, sales, and the events you show up at. Run it alone and even the best campaign will stall. ⏱️ Chapters 01:19 Michelle's background: from history to cybersecurity marketing 04:40 What ABM really means in practice 07:00 Where to start with an ABM campaign 09:17 How to prioritize accounts on the spreadsheet 11:08 Why Michelle skips account tiers 13:24 The €180 one-on-one campaign for a single government organization 16:50 Choosing which people inside the account to target 17:35 Channels beyond LinkedIn: Meta, Reddit, and the K12 Sysadmin community 19:51 The most intimidating part of ABM: the sales handoff 23:48 Measuring success of ABM campaigns 24:57 Paying prospects €100 for messaging interviews 27:20 The mistake: a cease-and-desist letter for using a target's logo 29:58 Two failure modes: wrong messaging vs. wrong channel 32:24 Michelle's one piece of advice for marketers starting with ABM ____________ Connect with Michelle Wols: https://www.linkedin.com/in/-michelle-wols-457a256b/ (https://www.linkedin.com/in/-michelle-wols-457a256b/) Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian (https://www.linkedin.com/in/andrew-demian) WeMarketers Podcast Website: wemarketerspodcast.com (http://wemarketerspodcast.com) ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml (https://media.rss.com/wemarketers/feed.xml) ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop me a line at info@wemarketerspodcast.com (mailto:info@wemarketerspodcast.com)

2. 

   16 Mar 2026

   The End of Easy Content Marketing

   Content marketing used to feel predictable. Find the right keywords, publish blog posts, rank on Google, and gradually attract traffic. But that playbook is changing fast. In this episode of the WeMarketers Podcast, Andrew Demianenko sits down with Albert Mercadé, Marketing Manager at TalentUp.io, to discuss how the explosion of AI is reshaping the entire content marketing landscape. Today, marketers are no longer competing with just other companies. They are competing with massive volumes of AI-generated content, AI search engines, and platforms that summarize information without sending users to the original source. So the question becomes: how do you stay visible and relevant in this new environment? In this conversation, Andrew and Albert explore: • Why traditional SEO and blog-driven strategies are becoming less effective • How AI search is changing the way users discover content • Why marketers need to move beyond blog posts and diversify content formats • The power of high-value resources like reports and benchmarks • Why in-person events and real human connections are becoming more important than ever • How to build a content ecosystem instead of relying on a single channel • Why consistency and patience still matter in marketing One key takeaway: marketing isn’t about getting thousands of visitors tomorrow. It’s about building trust, staying visible over time, and reaching the right people at the right moment. ⏱️ Chapters 01:29 The biggest challenge for content marketers today 04:33 Declining visibility in Google search 06:04 Why relying on one channel is dangerous 06:26 The return of face-to-face marketing and events 07:44 Optimizing content for AI search engines 10:09 How search behavior is changing 11:28 Are blogs still effective today? 14:03 Building a content ecosystem 16:30 Turning subscribers into customers 19:08 The real goal of marketing: revenue 21:21 Measuring marketing impact and attribution 23:34 Why consistency matters in marketing 23:58 Marketing strategies for the rest of 2026 25:30 The rise of agentic AI ____________ Connect with Albert Mercade: https://www.linkedin.com/in/albertmercad%C3%A9laborda/ (https://www.linkedin.com/in/albertmercad%C3%A9laborda/) Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian (https://www.linkedin.com/in/andrew-demian) WeMarketers Podcast Website: (https://wemarketerspodcast.com)wemarketerspodcast.com (http://wemarketerspodcast.com) ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml (https://media.rss.com/wemarketers/feed.xml) ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop me a line at info@wemarketerspodcast.com (mailto:info@wemarketerspodcast.com)

3. 

   19 Jan 2026

   Bringing Sexy Back to Manufacturing: The Art of Reinventing a Legacy B2B Brand

   In this episode of the WeMarketers Podcast, I sat down with Carolina Rodriguez, VP of Marketing at World Emblem, the world’s largest patch and emblem manufacturer. World Emblem is a 30-year-old manufacturing business. Carolina joined five years ago and helped modernize the brand by upgrading creative, building a behind-the-scenes storytelling engine, and aligning marketing and sales around shared outcomes. We also discuss how executive thought leadership on LinkedIn became a powerful growth lever, and what it looks like to scale a marketing team across regions while adopting lean operating principles. Timecodes: 1:38 Intro to Carolina Rodriguez and what this episode covers 5:09 Rebrand execution, elevated creative, and bold unboxing kits 6:56 Internal buy-in, autonomy, KPIs, and sales alignment 7:46 Biggest challenge, translating customer needs into technical storytelling 8:58 Fixing marketing vs sales with the commercialization team 10:05 Scaling the marketing team from 8 to 18 10:48 Using lean principles for structure and performance 12:41 Why LinkedIn is their strongest channel 14:21 Executive storytelling and leadership presence on LinkedIn 15:23 The 360 approach across LinkedIn, PR, and ads 16:39 Why emblems are everywhere and how that reframed the category 19:59 Brand recognition growth and impact on sales 21:31 Carolina’s learning system, podcasts, team, and agencies 23:23 What they outsource in marketing 24:15 The challenge of SEO and evolving algorithms 25:07 Investing over 2M in AI to improve the buying experience 26:24 Advice on modernizing a legacy brand 27:29 How to connect with Carolina on LinkedIn About the guest Carolina Rodriguez is Vice President of Marketing at World Emblem, the world’s largest patch and emblem manufacturer. With over 20 years of experience across luxury, retail, and manufacturing, she has led high-impact campaigns, managed multimillion-dollar budgets, and driven digital transformation in the US and Latin America. At World Emblem, Carolina leads multi-brand, multi-market strategy, modernizing a 30-year-old manufacturing business through creative storytelling, distinctive packaging, and executive thought leadership that turns branding into measurable growth. You can connect with her on LinkedIn. Connect with Carolina on LinkedIn: https://www.linkedin.com/in/carorod/ (https://www.linkedin.com/in/carorod/) ____________ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian (https://www.linkedin.com/in/andrew-demian) WeMarketers Podcast Website: (https://wemarketerspodcast.com)wemarketerspodcast.com (http://wemarketerspodcast.com) ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml (https://media.rss.com/wemarketers/feed.xml) ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com (mailto:info@wemarketerspodcast.com)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

6,095

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 44 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

49

Social presence

0

YouTube

68

Engagement

32

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.