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What Is Programmatic?

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by Zenon Wholesale Digital Marketing

5.0(1 reviews)

31 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

Programmatic Advertising is exploding! Have you been hearing about ConnectedTV or OTT or Geofencing or Advanced Email? Are you curious if Programmatic Marketing is a good fit for you or your clients? Cable companies are in a deathspin since the inception of "cord-cutting". Because of this phenomenon, targeting ad delivery has never been better and more effective since people have shifted to "connected devices" Let the team at Zenon Wholesale Digital Marketing help you understand the power of leveraging super-data into your advertising dollars.

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Publishing Since

7/6/2022

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Recent Episodes

April 10, 2023

The First 90 Days

Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss what it's like running a campaign for the first 90 days. We always try to set the proper expectations early & often here at Zenon and we take our communication efforts with our clients very seriously. Since this topic comes up with new buyers, we felt as though we could share a little about our process during the first 90 days of a campaign. The First 90 Days You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: <a href="https://zenonwholesaledigitalmarketing.com/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/</a> Case Studies: <a href="https://zenonwholesaledigitalmarketing.com/case-studies/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/case-studies/</a> FAQ: <a href="https://zenonwholesaledigitalmarketing.com/faq/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/faq/</a> Facebook: <a href="https://www.facebook.com/ZenonWholesaleDigitalMarketing" target="_blank" rel="noopener noreferer">https://www.facebook.com/ZenonWholesaleDigitalMarketing</a> Instagram: <a href="https://www.instagram.com/zenonwholesaledigital/" target="_blank" rel="noopener noreferer">https://www.instagram.com/zenonwholesaledigital/</a> Twitter: <a href="https://twitter.com/ZenonWholesale" target="_blank" rel="noopener noreferer">https://twitter.com/ZenonWholesale</a>

April 10, 2023

Understanding "Actual CPM's"

Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss understanding what you're actually buying. Unfortunately due to the explosion of "CTV" advertising, sometimes "CTV" can be sold to a customer using some confusing and therefore misleading advertising tactics. That said, we wanted to help clear up some of the confusion with helping you understand exactly what CTV actually is....what you are buying & what you're actually getting....the cost of "actual CPM's" & what you're getting. Understanding "Actual CPM's" You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: <a href="https://zenonwholesaledigitalmarketing.com/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/</a> Case Studies: <a href="https://zenonwholesaledigitalmarketing.com/case-studies/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/case-studies/</a> FAQ: <a href="https://zenonwholesaledigitalmarketing.com/faq/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/faq/</a> Facebook: <a href="https://www.facebook.com/ZenonWholesaleDigitalMarketing" target="_blank" rel="noopener noreferer">https://www.facebook.com/ZenonWholesaleDigitalMarketing</a> Instagram: <a href="https://www.instagram.com/zenonwholesaledigital/" target="_blank" rel="noopener noreferer">https://www.instagram.com/zenonwholesaledigital/</a> Twitter: <a href="https://twitter.com/ZenonWholesale" target="_blank" rel="noopener noreferer">https://twitter.com/ZenonWholesale</a>

April 10, 2023

Segmenting Campaigns

Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the strategic data segments we use to run a successful campaign. Segmenting Campaigns You can always find out more about Zenon Wholesale Digital Marketing at the following: Website: <a href="https://zenonwholesaledigitalmarketing.com/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/</a> Case Studies: <a href="https://zenonwholesaledigitalmarketing.com/case-studies/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/case-studies/</a> FAQ: <a href="https://zenonwholesaledigitalmarketing.com/faq/" target="_blank" rel="noopener noreferer">https://zenonwholesaledigitalmarketing.com/faq/</a> Facebook: <a href="https://www.facebook.com/ZenonWholesaleDigitalMarketing" target="_blank" rel="noopener noreferer">https://www.facebook.com/ZenonWholesaleDigitalMarketing</a> Instagram: <a href="https://www.instagram.com/zenonwholesaledigital/" target="_blank" rel="noopener noreferer">https://www.instagram.com/zenonwholesaledigital/</a> Twitter: <a href="https://twitter.com/ZenonWholesale" target="_blank" rel="noopener noreferer">https://twitter.com/ZenonWholesale</a>

31 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is What Is Programmatic??: Programmatic Advertising is exploding!

Have you been hearing about ConnectedTV or OTT or Geofencing or Advanced Email? Are you curious if Programmatic Marketing is a good fit for you or your clients?

Cable companies are in a deathspin since the inception of "cord-cutting". Because of this phenomenon, targeting ad delivery has never been better and more effective since people have shifted to "connected devices"

Let the team at Zenon Wholesale Digital Marketing help you understand the power of leveraging super-data into your advertising dollars.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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