Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more. With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.
What Matters Marketing
Claim This Podcastby Kim Skilton
Podcast Overview
Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more. With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.
Language
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Publishing Since
2/15/2024
1 verified contact email on file for What Matters Marketing
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Recent Episodes
July 9, 2024
#12 Mastering Influencer Marketing: From Basics to ROI
<p>Not sure if Influencer Marketing is for you? Listen in where I share with you the critical elements you need to know including:</p> <ul> <li>What is Influencer Marketing</li> <li>Benefits of Influencer Marketing</li> <li>Finding Suitable Influencers</li> <li>Working with Influencers</li> <li>Cost of Influencer Marketing</li> <li>Measuring Success</li> <li>Future of Influencer Marketing</li> </ul> <p>I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me <strong>@whatmattersmarketing</strong> so I can give you a shout out too, or visit me at <a href="https://www.whatmattersmarketing.com/">whatmattersmarketing.com</a> </p> <p><a href="https://www.instagram.com/whatmattersmarketing"><span style="font-weight: 400;">Instagram</span></a><span style="font-weight: 400;"> | </span><a href="https://www.facebook.com/whatmattersmarketing/"><span style="font-weight: 400;">Facebook</span></a><span style="font-weight: 400;"> | </span><a href="https://www.tiktok.com/@whatmattersmarketing"><span style="font-weight: 400;">Tiktok </span></a><span style="font-weight: 400;">| </span><a href="https://www.linkedin.com/company/what-matters-marketing"><span style="font-weight: 400;">Linkedin</span></a></p>
May 7, 2024
#11 Latest Instagram Algorithm Updates
<p>The head of Instagram Adam Mossieri announced last week that they are making changes to the Instagram algorithm with 3 key changes. In this weeks short but sweet episode, I share with you what they are and how you can take advantage of them.</p> <p><strong>Looking for Social Media Content Ideas?</strong> Grab my list of <a href="https://www.whatmattersmarketing.com/offers/gAoq3a6R?coupon_code=FREEIDEAS">365 ideas</a> for just $7 (normally $47)! <a href="https://www.whatmattersmarketing.com/offers/gAoq3a6R?coupon_code=FREEIDEAS">Get yours here.</a></p> <p>I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at <a href="https://www.whatmattersmarketing.com/">whatmattersmarketing.com</a> </p> <p><a href="https://www.instagram.com/whatmattersmarketing"><span style="font-weight: 400;">Instagram</span></a><span style="font-weight: 400;"> | </span><a href="https://www.facebook.com/whatmattersmarketing/"><span style="font-weight: 400;">Facebook</span></a><span style="font-weight: 400;"> | </span><a href="https://www.tiktok.com/@whatmattersmarketing"><span style="font-weight: 400;">Tiktok </span></a><span style="font-weight: 400;">| </span><a href="https://www.linkedin.com/company/what-matters-marketing"><span style="font-weight: 400;">Linkedin</span></a></p>
April 30, 2024
#10 7 Free Ways To Promote Your Business
<p>With a complex marketing landscape combined with some tough economic times, many business owners are overwhelmed and in doubt with what to do to get more customers. This overwhelm and doubt often leads to business owners not doing anything or they just keep doing what they’ve always done, potentially leaving opportunities and money on the table.</p> <p>In this weeks podcast, I give you 7 free and easy ways to promote your business. So regardless of your budget, you can take these 7 ideas and put them into practice today! </p> <p>Free resources to help you get started:</p> <ul> <li><a href="https://what-matters-marketing.mykajabi.com/7-free-ways-to-promote-your-business">FREE eBOOK - 7 Free Ways To Promote Your Business</a></li> <li>Read this article for <a href="https://www.whatmattersmarketing.com/blog/social-media-content-ideas">Content Ideas</a></li> </ul> <p><span style="font-weight: 400;">I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at </span><a href="https://www.whatmattersmarketing.com/"><span style="font-weight: 400;">whatmattersmarketing.com</span></a></p> <p><a href="https://www.instagram.com/whatmattersmarketing"><span style="font-weight: 400;">Instagram</span></a><span style="font-weight: 400;"> | </span><a href="https://www.facebook.com/whatmattersmarketing/"><span style="font-weight: 400;">Facebook</span></a><span style="font-weight: 400;"> | </span><a href="https://www.tiktok.com/@whatmattersmarketing"><span style="font-weight: 400;">Tiktok </span></a><span style="font-weight: 400;">| </span><a href="https://www.linkedin.com/company/what-matters-marketing"><span style="font-weight: 400;">Linkedin</span></a></p>
13 total episodes available
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Frequently asked questions
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- What is What Matters Marketing?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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