What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

What’s Treading with Tire Review
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What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.
Language
🇺🇲
Publishing Since
6/26/2019
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Recent Episodes

June 16, 2026
Inside the Massive Tennessee Tire Plant Powering Hankook’s U.S. Growth
The Hankook Clarksville plant puts a lot of big tire industry talking points under one very large roof: domestic production, product availability, supply chain stability and proof-of-product testing.<br /><br />I visited Hankook’s Tennessee campus for a closer look at the company’s North American manufacturing strategy, including the Phase Two expansion that is expected to add another 4.5 million to 5 million consumer units of annual capacity. The plant first began domestic production in 2017 with about 4.5 million units of annual capacity, and Hankook is also beginning medium commercial tire production at the site, with plans to reach up to 1 million medium truck units.<br /><br />“I think we’re all aware of what’s going on in the market with tariffs. A lot of product is coming in from all over the world, and we feel it’s very important to have domestic production with an American-made product," said Rob Williams, President and CEO of Hankook Tire North America. "It’s good from a supply chain standpoint. It’s also very important for dealers to be able to get product just in time.”<br /><br />Inside the facility, automation plays a major role, from AI-driven forklifts to highly technical equipment operated from control panels. Hankook also benefits from sister companies that help build the equipment and technology used in its tire production process.<br /><br />“Today, with any production, automation is very important. Innovation is very important. It still has the human element, though," Williams said. "We never want to feel like the technology overshadows the human element. However, today we can employ people who know they can work on state-of-the-art equipment. You’ll see forklifts running around that are all AI-driven. We literally can have one operator operate multiple pieces of equipment because in a lot of cases, they’re really just overseeing the control panel.”<br /><br />The visit also included drive time on several Tennessee-made products, including the Dynapro AT2 Xtreme, Laufenn X Fit AT2, Dynapro XT and DynaPro MT2. Between the expanded plant, warehouse space and proving ground behind the facility, the Hankook Clarksville plant is becoming a major part of how the company plans to grow in North America.<br /><br />www.tirereview.com<br /><br />www.hunter.com<br />

June 2, 2026
Why Road Gators Usually Aren’t Failed Retreads
Commercial tire retreading still carries a few stubborn myths, and Shaun Uys, Head of Replacement Commercial Tires at Continental Tire, says it's time to clear them up.<br /><br />In this episode of What's Treading, Uys explains why drivers see “road gators” on the highway. He says failed retreads usually do not cause them. He also explains why a properly managed retread process can match a new tire’s performance. Then, he breaks down Continental’s 3G casing approach. This approach gives fleets a stronger platform for multiple retread cycles when they properly maintain tires.<br /><br />Uys also discusses the technology and quality checks behind Continental’s retreading process. He covers casing inspection, buff angles, curing cycles, cushion gum and AI-supported analysis. For tire dealers working with fleets, he explains how retreads can lower tire costs. He also explains how retreads can extend casing value and support a more complete tire program. Uys says when fleets can reuse a casing multiple times, the cost savings can be “really significant.”<br /><br />www.tirereview.com/subscribe<br />

May 19, 2026
Inside Big O Tires’ Push for Smart, Consistent Growth
At this year’s Big O Tires Convention & Trade Show in Louisville, Kentucky, Big O leadership and franchisees gathered to discuss the company’s growth, franchise strategy and long-term goals for the dealer network. The event featured more than 60 vendors and brought together franchisees from across Big O’s more than 470 locations.<br /><br />In this episode of What’s Treading, we speak with Big O Tires COO Gary Skidmore about balancing new store growth with same-store sales growth as the franchise network continues expanding.<br /><br />Growth and Franchise Alignment<br /><br />Big O added 14 stores in 2025, a record for the company. But, according to Skidmore, growth only works if franchisees and corporate leadership remain aligned on long-term goals and operational strategy.<br /><br />He explains that Big O’s focus is not simply on opening more locations, but finding franchisees that fit the company’s culture and structure as the network grows.<br /><br /><br />
159 total episodes available
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- What is What’s Treading with Tire Review?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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