26's regular podcast about the central but often neglected role that words play in our lives. Recorded by Bloomsbury Institute, WWM is a popular show on Bloomsbury Radio.
26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast)
In our latest episode of ‘Why Words Matter’ Rob Self-Pierson leads a conversation with John Simmons and Fiona Thompson on the projects that are central to 26 - and why they are such a creative release for writers. The episode looks back on landmark projects as well as giving latest news on projects for 2026.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
17 Dec 2025
Why Words Matter
This episode explores the significance of the word ‘enough’ in everyday usage and also in two specific contexts.
Some of our most common words are so ubiquitous that we rarely stop to think about them. But when we do, it becomes apparent that they are rich and surprising, and worthy of further investigation. Such a word is ‘enough’. 26 board member and co-founder of agency Acacia Avenue Martin Lee looks into this word with the help of discourse analyst and founder of Illume Linguistics, Kirstie Skates; artist and conservationist Beatrice Forshall, and behaviour change expert and director of Women Who Don’t Drink, Stephanie Chivers.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
17 Nov 2025
Why Words Matter in Translation
Translation removes language barriers. It opens up a world of literature that would otherwise be denied to most of us. But how easy is it to turn words written in one language into the words of another – while preserving their essential meaning and spirit? Or will some things always be lost in translation?
Former BBC journalist and broadcaster Wendy Jones delves into the translator’s art with the cosmopolitan cast of Fiona Sze-Lorrain, writer, poet and translator from Chinese and French to English, Diane Webb, translator of Dutch art and cultural history into English, Nabeela Ahmed, writer, poet and translator working in English, Pahari-Pothwari, Urdu and Punjabi, and Elise Valmorbida, Italian-Australian novelist and creative writing teacher whose books are translated into many languages.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
1 Nov 2025
Why Words Matter in Sustainability/Legacy
When nature is under stress, words are no longer just tools of communication; they become catalysts. Stories can stir empathy, and the right words can shape the world we want to protect. What happens when we stop telling the stories that put us to sleep and start telling those that wake us up? Hosted by Sangeeta Waldron, author of What Will Your Legacy Be? – Conversations With Global Change Makers About The Climate Crisis (https://www.amazon.co.uk/What-Will-Your-Legacy-Conversations/dp/1915951534), this episode features guests Emily Buchanan (Send Flowers (https://www.amazon.co.uk/Send-Flowers-Emily-Buchanan/dp/0857308939?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=APOS95OD034HF)) and Olivia Sprinkel (To Hear The Trees Speak (https://www.amazon.co.uk/Hear-Trees-Speak-Lessons-journey/dp/1835011535)). Together they dive into climate grief, the art of listening to nature, and how words can shift heart, spark action, and keep hope alive.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
6 Oct 2025
Why Words Matter: Bloomsbury Festival Special
A special episode discussing 26 Bridges, and 26’s upcoming appearances at The Bloomsbury Festival – the 26 Bridges Auction on Thursday 16 October, and our annual Wordstock Festival on Saturday 18 October. Featuring Sam Gray, Stuart Delves, Jo Lilford, and Joni Brown.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
8 Sept 2025
Why Words Matter in Personal Stories
3 writers, 2 plays, 1 book. What binds them altogether is writing about deeply personal stories - surviving Covid, fathers separated from sons, when dementia strikes. That’s when the weight of every word matters. Barra, Katherine and Alastair find a common ground in the search for language that does justice to their experiences.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
18 Aug 2025
Why Words Matter in Place
When we write, we write in, from, about a place. Often the place itself, its atmosphere, becomes almost a character in the story. In this episode we hear from four writers for whom place is always an essential element of writing, whether a novel on Paris, or one set in the Home Counties, or the places on a twinned towns tour of Europe, or James Joyce’s Dublin. John Simmons from 26 conducts the conversation with his guests Vikki Heywood, Rob Self-Pierson and Mike Gogan.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
14 Jul 2025
Why Words Matter in Music
This episode of “Why Words Matter” explores the importance of words in music – whether libretti, song texts, or the language we use to instruct and analyse. Hosted by writer and opera producer Max Parfitt, the episode features two writers and two musicians: playwright (and more recently libretto translator) Siofra Dromgoole; neuroscientist and lyricist Anjali Bhat; conductor, orchestrator, and cellist Orlando Jopling; and jazz and contemporary pianist John-Paul Muir.
What comes first, the music or the text? And can one exist without the other?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
24 Jun 2025
Why Words Matter in Education
This episode of "Why Words Matter" explores how crucial words are in education, particularly within universities. Hosted by Paul and Carolyn Gentle from Invisible Grail (a company that works with universities on leadership development), the episode features three guests from different educational backgrounds: Ben Calvert (Vice-Chancellor of the University of South Wales), Andy Mycock (an academic from University of Leeds who also does stand-up comedy), and Julia Webb-Harvey (a PhD student and 26 board member). The central message is that words are essentially "the tools of the trade" in universities - they must be chosen with great care because wrong words get noticed and can have serious unintended consequences.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
2 Jun 2025
Why Words Matter in Social Issues
Sophie Gordon, 26’s Chair, hosts this episode with guests panellists - Danny Wright, Creative Director at Campaign Against Living Miserably. Danny has worked as a copywriter and creative director in the charity sector for over 15 years.Kaye Brennan of the Wildlife Trusts, who we also know from several 26 projects, including 26 Trees and 26 Wild. And Nina Kelly, from Reframing Race, will be joining us to discuss how we can have better conversations about race and racism.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
28 Apr 2025
Why Words Matter in Art
In this episode our guests reflect on the relationship between words and art. Andy Hayes talks to Dr. Tilly Scantlebury educator at the National Gallery and singer, songwriter, and musician; poet and artist Therese Kieran; and printmaker Jason Hicklin.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
24 Mar 2025
Why Words Matter in Storytelling
Martin Clarkson hosts a panel in conversation about storytelling - with screenwriter Rob Williams, West End associate producer Hannah Johnson and business storyteller Robert Tennant.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
20 Mar 2025
Why Words Matter in Branding
Welcome to ‘Why Words Matter’, a regular programme about the central, but often neglected, role of words in our lives. It’s brought to you by writers’ organisation 26 and is produced by Bloomsbury Institute.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com (https://26writersgroup.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
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