Why Would They

About Why Would They

Network marketing is often misunderstood—we’re here to change that. "Why Would They" explores the "why" behind the world’s most successful network marketers. We sit down with elite team leaders to discuss their firsthand experiences building massive businesses. From the first "no" to the breakthrough moments, we share the strategies and stories that define professional network marketing today. Join us for a deep dive into leadership, recruitment, and the reality of the entrepreneurial journey.

Publisher

Why Would They

Category

business

Language

en

Explicit

No

First episode

15 Jan 2026

Latest episode

10 Apr 2026

Latest episodes

12 episodes in the feed.

1. 

   10 Apr 2026

   Why Would They? — Episode 12: Curiosity Killed the Cat (Shauna Mucklow)

   What would make a proven entrepreneur—someone who’s started and scaled “real” businesses—say yes to network marketing? In Episode 012, Jami Williams interviews Shauna Mucklow, a Midwest entrepreneur who had already built multiple companies with big startup costs and big responsibility… but behind the scenes felt strapped, shackled, and quietly wondering, “Is this what the next 20 years is going to look like?” Shauna shares the honest turning point: she was skeptical, had strong opinions about the industry, and almost backed away the moment she realized the product was sold through a network marketing model. But curiosity got the best of her—and what she discovered surprised her: a publicly traded company, real customer-driven revenue, and the option for people to simply be customers (not forced into “pay to play”). From there, Shauna breaks down what it actually looked like to build while life was full—two kids, another business still running, and zero extra time. Her approach was simple and real: 15-minute pockets, lunch hours, quick conversations, and a few evening hours after the kids went to bed. Less than a year later, she sold her other business and went all-in. This episode also goes deeper than business—into identity, confidence, and what happens when you start outgrowing old beliefs around money and what you “deserve.” And of course, the fun part: the unexpected perks, friendships, and experiences that came with building alongside other people. In this episode, you’ll hear: Why Shauna resisted network marketing at first (and what changed her mind) The “publicly traded + customer revenue” detail that flipped her perspective How she built with a full life (without sacrificing her marriage or kids) The internal battle: letting go of guilt and old money mindsets Why proximity, community, and personal growth become the real advantage If you’ve ever felt stuck in success—or like your life looks good on the outside but feels heavy on the inside—this one will hit home.

2. 

   27 Mar 2026

   Why Would They? — Episode 11: Two Phones and No Vacation (Jessica “JLo” Perez)

   Ever hit a point where you realize you’re doing everything “right”… and you’re still capped, stressed, and stuck? In Episode 011, Brandon Cunningham sits down with Jessica “JLo” Perez—a former high-profile city manager in Tampa who oversaw 200+ employees and 30+ facilities, lived on two phones, and learned the hard way that “stable” doesn’t always mean secure. Jessica opens up about the moment she hit the ceiling in her career, why she walked away, and how a surprise setback (getting let go from a nonprofit role) became the exact turning point that pushed her to lean into network marketing—when it was never part of her original “blueprint.” She breaks down what changed everything: trusting the right person, getting coached, avoiding comparison, and building enough momentum to create real breathing room fast—then eventually stepping into the kind of flexibility and income that let her upgrade her life, support her family, and pursue work she truly cares about. In this episode, you’ll hear: What it feels like to be “successful” and still suffocating How Jessica created $2,500/month in breathing room within 6 months Why comparison kills momentum (and how she flipped the mindset) The truth about the rollercoaster—and how to reset without quitting Why mentors, systems, and community are the real advantage Her advice for anyone on the fence: take the leap—and get honest about where you want to be next year If you’ve ever wondered “why would they do network marketing?”—Jessica’s story makes it real.

3. 

   20 Mar 2026

   Why Would They? — Episode 10: From Kailua to Global Impact (Mark Shinsato)

   What would make someone with an MBA, a solid career path, and a “good life” choose network marketing—and then stick with it when it got hard? In Episode 010, we sit down with Mark Shinsato, a kid from Kailua, Oahu who became the first in his family to go to university, built a traditional career, and eventually realized the “safe route” was quietly stealing the one thing he couldn’t buy back: time. Mark opens up about the moment fatherhood hit him—bringing his first daughter home, feeling the joy… and then the fear of “How am I going to create a great life for her?” He talks about the grind of salary life (early mornings, late nights), and why he started searching for a better way—what he calls building an economic engine that can create leverage. He also shares the honest truth about his early mindset: he didn’t think network marketing was for him. He had the same assumptions most people do—until real-world exposure flipped the switch. From there, Mark breaks down the exact “checklist” he used to evaluate the profession and the company, why he finally said yes, and what it really took to build momentum. Then comes the moment that will hit every parent in the gut: while Mark was in Japan building, his daughter told him, “You lied to me.” He promised more time… and it felt like he had less. Mark shares what happened next, why he almost quit, and how he talked himself back into the work—because he knew going back to the old path would only create more of the same. Today, Mark and his wife lead and support teams internationally, and this episode is a masterclass in belief, resilience, and building something that can outlast your schedule. In this episode, you’ll hear: Why the “safe job” can become the riskiest plan long-term The checklist Mark used to evaluate network marketing (and avoid hype) The real cost of building in the beginning—and why most people quit too early How Mark handled the guilt, the pressure, and the pivot point that almost ended it Why “freedom” isn’t a feeling—it’s something you build If you’ve ever wondered, “Why would they do this?”… Mark’s story answers it in a way that’s real and relatable.

4. 

   13 Mar 2026

   Why Would They? — Episode 09: Proximity Pays (Why Events Matter in Network Marketing)

   Network marketing isn’t a “know everything” business… it’s a get around the right people business. In Episode 009, we break down why events, trainings, and community are the real accelerators—because belief is contagious, skill is transferable, and momentum usually comes from proximity. We also talk about the funny side of it (yes, sometimes it can feel like a “timeshare spiel” at first)… and how to tell the difference between hype and a real culture that builds people. If you’ve been stuck, doubting yourself, or doing this alone in your head—this episode is your reminder: you don’t need a new personality… you need a better environment. In this episode, you’ll hear: Why the room changes your confidence faster than another YouTube video How to use events to recruit, retain, and rebuild belief The simple “connection strategy” that turns strangers into teammates What to listen for so you can avoid hype and find real leadership Plus, we answer a quick listener question about where to watch “The Favorite.”

5. 

   6 Mar 2026

   Why Would They? — Episode 08: No $100 in the Bank (Patti Goolsby)

   What would make someone who’s already working nonstop—multiple jobs, constant stress, and barely staying afloat—still choose to build something on the side? In Episode 008, host Brian Highfield sits down with Patti Goolsby, who spent 26 years in the dental field and knew what hard work looked like long before adulthood. Patti shares a powerful story of survival mode—divorce, raising her daughter, juggling extra jobs, and chasing a better option while trying not to miss the moments that mattered most. Then in 2010, right as her daughter was preparing for college, Patti reluctantly walked into a meeting (arms folded, sitting front row)… and saw what she’d been searching for her entire life: true leverage. Even with less than $100 to her name, she found a way to start—and soon after, life tested her again when she lost her job and had to cash out her 401(k) just to stay afloat. But she kept showing up. Kept building. Kept learning. And over time, that decision helped her family create stability, pay for college without student loans, rebuild financial ground, and create flexibility she now uses to care for loved ones and support the next generation. In this episode, you’ll hear: The difference between “working hard” and building leverage How Patti pushed through fear, doubt, and outside opinions Why community and mentorship matter more than talent The long-game truth: rebuilding finances and confidence takes time—but it’s worth it A strong challenge for anyone on the fence: get honest about where you are and what needs to change

6. 

   27 Feb 2026

   Why Would They? —Episode 07: It Saved Our Home and Our Marriage (Tori Hill)

   What if you only needed $300 a month to keep your home… but you had no idea where it would come from? In Episode 07, Kazzy Teel sits down with Tori Hill from Houma, Louisiana—a faith-filled, heart-first leader who started out as a religion teacher, married her high school sweetheart, and thought life was “good”… until financial strain, medical bills, and pressure at home brought them to a breaking point. Tori shares the raw, behind-the-scenes truth: she didn’t understand network marketing at first, she was scared of being judged (especially by friends), and she was simply praying for an answer. Then a simple system, one powerful event, and a new way of seeing the business flipped the switch—and step by step, it didn’t just change their income… it changed their confidence, their future, and their family. This episode is equal parts story + real-life training, including how to keep the pressure off when inviting someone, why you don’t need to “know everything” to get started, and the moment Tori realized this isn’t about hype—it’s about helping people who are quietly on their knees praying for a way out. In this episode, you’ll hear: The real-life turning point that made her finally say yes How she moved past fear of judgment and built confidence over time Why events, mentorship, and a simple system mattered more than talent A powerful reminder: you only need to help one person for this to matter Tori’s simple invite script she’s used for years (and why it works)

7. 

   20 Feb 2026

   Why Would They? — Episode 06: Dig the Well Before You’re Thirsty (Brian & Holly Highfield)

   What if your boss called tomorrow and said, “We have to let you go”… and you weren’t scared? In Episode 006, Brian and Holly Highfield share the behind-the-scenes story of how they built leveraged income while working demanding careers—and why it ended up changing everything. Brian was an IT engineer with a major phone company for over two decades, working long weeks while also running nights and weekends coaching travel volleyball. Holly was 20 years into banking, at the peak of her career on paper—but privately burned out, overworked, and craving a future where she wouldn’t need permission to be present for her family. They talk about the early resistance (“I have a real job”), what finally made the light bulb go off, and the moment they realized network marketing wasn’t about hype—it was about options. Then comes the twist: after building real momentum, both of them were unexpectedly let go from their “real jobs”… and instead of panic, they celebrated—because they had already dug the well. In this episode, you’ll hear: How they started when they were already “too busy” The biggest surprise: why friends and family often don’t support you at first The mindset shift that helped them push through the noise Why “plug into the system” beats reinventing the wheel A simple reminder: it was never about walking away from responsibilities—it was about walking toward options.

8. 

   13 Feb 2026

   Why Would They? — Episode 05: One Thing a Day (Mark & Krista Harris)

   What happens when your calling is real… but the math stops working? In Episode 005, Mark and Krista Harris share how a major life shift forced them to rethink income, time, and purpose—and why they ultimately chose network marketing when it wasn’t “their thing.” They went from support-based mission work to living in a basement after the market crash, with Mark wearing the “orange apron” and realizing, up close, what most families are up against: long hours, tight margins, and a future that feels like the same grind for decades. Then an unexpected invitation (and a small borrowed start) turned into a surprising result—profit in weeks, growing belief over time, and a simple daily commitment that changed everything: Do one thing a day. You’ll hear the behind-the-scenes moments that built their foundation—opening their home, running meeting after meeting, stepping up when leadership shifted, and learning that you don’t have to be pushy or salesy… you just have to care about people and stay consistent. In this episode, you’ll hear: The mindset shift from “this won’t work for us” to “we can actually do this” Why consistency beats intensity (especially as a couple) The unexpected “paycheck beyond the paycheck”: relationships, confidence, and impact A powerful reframe on money—as a tool to serve, build legacy, and fund bigger purpose If you’ve ever felt stuck between what you’re called to do and what your current income can support—this one will hit home.

9. 

   6 Feb 2026

   Why Would They? — Episode 04 — We Dug the Well Before We Got Thirsty (with Blue Elam)

   What happens when life hits you with the unthinkable… and your income doesn’t stop? In Episode 4, Dr. Skip Campbell sits down with Blue Elam—Tucson firefighter/paramedic, blue-collar grinder, and dad of six—to unpack what it really means to build leveraged income before you need it. Blue shares the behind-the-scenes reality of 24-hour shifts, piling on side jobs, and trying to be present for a growing family—until a life-changing accident flipped everything overnight: two daughters paralyzed, his wife losing her leg, and Blue fighting through serious injuries. This conversation is raw, real, and ridiculously inspiring—because it’s not just about money. It’s about options, time, community, and being able to show up where your family needs you most. In this episode, you’ll hear: Why “simple” beats “complicated” when you’re building something big The mindset shift from trading hours for dollars to building a system The lesson Blue lives by: “We dug our well before we got thirsty” What real support and community looks like when life goes sideways If you’ve ever wondered “why would someone do network marketing?”—this episode answers it in a way that hits home.

10. 

    30 Jan 2026

    Why Would They? — Episode 03: When Purpose Becomes the Plan (Holly Thomet)

    What would make someone with a good life add one more thing—and end up changing everything? In this episode, host Holly Highfield sits down with Holly Thomet (yes, two Hollies) to unpack the real story behind her decision to say yes. Holly shares what life looked like before: homeschooling mom life, running a 63-stall horse training and boarding facility in Michigan, and already feeling “busy but good.” She had zero network marketing experience—and gave a hard no for a long time. Then came one event and one message that reframed everything: the idea that more income can mean more impact—more giving, more service, and more ability to help others. That moment hit her deeply and became her turning point. From there, the conversation gets real about leverage, time freedom, and the shift from “if I don’t show up, I don’t get paid” to building income that isn’t tied to hours. And it’s not just about finances—Holly talks about purpose, confidence, and what it feels like to finally have room to breathe and serve more. In this episode, you’ll hear: Why she said “no” at first—and what changed The mindset shift from hustle to leverage How purpose and income can work together to create impact If this story resonates, connect with the person who shared it with you—and keep the conversation going.

11. 

    23 Jan 2026

    Why Would They? — Episode 02: The Ski Slope Epiphany | Why a Top Doctor Walked Away from His Dream

    In this episode of Why Would They, host Brandon Cunningham dives deep into the life of Dr. Skip Campbell to answer one question: Why would someone at the peak of their professional career leave it all behind? Dr. Campbell shares his journey from being a "rebel" and military veteran to building a thriving chiropractic practice in Colorado, eventually treating professional athletes for the Denver Broncos and the Colorado Avalanche. Despite his success and being $300,000 in debt to start his business, a near-death experience on a ski slope at age 38 changed his perspective forever. Highlights of this episode include: The Price of Success: How Dr. Campbell went from delivering bread and cake to becoming one of the most successful chiropractors in his state. The Illusion of Ownership: The "smell of mortality" on a Colorado mountain that made Skip realize his business actually owned him—and that if he couldn't physically work, his family's income would vanish . Choosing Freedom Over Status: A candid discussion on the struggle for "time and money" and why most adults find themselves in a worse financial position than when they were eighteen . The Power of Proximity: Why surrounding yourself with people who have already achieved what you want is the fastest track to success . Join us as we explore the turning point where a doctor decided that his time and his family were more valuable than his title.

12. 

    15 Jan 2026

    Why Would They? — Episode 01: From a Seven-Figure Problem to Portfolio Income (Brandon Cunningham)

    What do you do when the “normal path” doesn’t fit—and you’re willing to build your own lane anyway? In Episode 01, Brandon Cunningham shares his real journey: skipping the traditional college route (and getting doubted hard for it), moving from South Louisiana to Florida, getting married young, and buying a metal refinishing business—“a fancy way of saying, I cleaned elevators.” Then the conversation turns to the moment everything clicked—when Brandon realized what he was building wasn’t linear income, it was portfolio income… the kind that can buy back time and reduce financial anxiety. In this episode, you’ll hear: The early decision to choose business over the “expected” route. The $5,000/month wake-up call—and why it shocked him.The difference between portfolio income vs. linear income (and why it changed how he thinks). Why “whatever your number is” matters—and how income can remove pressure from everyday life. If something in this episode sparked questions for you, connect with the person who shared this with you—and let’s get started.

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Apple Podcasts (US)

5.0 / 5

7 ratings

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