Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Wild Culture

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by Oceanic Strategies

12 episodes

Updated Daily

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Podcast Overview

Welcome to Wild Culture, the podcast that explores consumer culture and the powerful influence of business strategy. Hosted by Tanyika Fraser—a 2x bestselling author and a Harvard-trained strategist—this show shares insight you won’t find in a textbook. Drawing on her experience specialising in brand growth and consumer insight for billion-dollar entities, Tanyika breaks down why people buy, why they stay, and how to attract more of them. #WildCulturePodcast #ConsumerBehaviour #BusinessStrategy #Entrepreneurship

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Publishing Since

11/14/2025

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Recent Episodes

July 12, 2026

The Billion Dollar Subliminal Strategy Powering Your Electricity Bill

What was the last thing you bought? Chances are, your mind didn't go to the one item that we are all actively consuming right this second: Electricity.We happily spend thousands on smartphones and takeawaycoffees, yet we bitterly resent paying the annual power bill. Why? Because we don't have a relationship with the power grid—we have a relationship with the devices it powers.In this episode:<ul><li>Why we only acknowledge electricity when the power goes out.</li><li>How tech giants like Apple and Samsung drive energy sales, leaving energy companies to inherit the bill-shock frustration.</li><li>How rising living costs and AI demands risk turning energy from a basic right into a luxury good.</li><li>The communication mismatch between what the energy sector says and what consumers actually understand.</li><li>The 5 distinct factors that determine whether consumers will ever be happy paying for electricity.</li></ul> Mentioned in this episode:<ul><li><a href="https://www.canstar.com.au/energy/average-electricity-bill/">Average Electricity Bill In Australia | Canstar</a></li><li><a href="https://www.edelman.com/trust/2025/trust-barometer" target="_blank" rel="noopener noreferer">Edelman Trust Barometer</a></li><li><a href="https://energyconsumersaustralia.com.au/">Energy Consumers Australia</a></li><li><a href="https://www.secnewgate.com.au/" target="_blank" rel="noopener noreferer">SEC Newgate</a></li></ul>

June 7, 2026

Broken Loyalty: When Brands Discontinue the Products We Love.

Discontinuing a product line does more than change inventory. It causes consumers pain and forces them into a scarcity mindset, triggers psychological loss aversion, and tells them: “We don’t care about you”.Today, we are talking broken trust, brand loyalty, and the rise of underground subcultures trading "dead" products: This is the fallout of killing a hero product.In this episode:<ul><li>The psychological pain of discontinued products.</li><li>The brand behaviours that clash with consumer values.</li><li>Innovation vs. Improvement: Why CEOs prefer easy product development.</li><li>How to discontinue products without losing customers.</li></ul>

May 31, 2026

Hustle Culture, Modern Slavery, and Brand Identity

What is keeping CEOs up at night? It’s the often invisible, quiet presence of modern slavery hiding deep within global supply chains. If you are building a brand or want to be a more conscious consumer, this is a heavy but necessary conversation about the true cost of the things we buy and sell.By drawing a clear line between the workplace exploitation we see on social media and the devastating loss of human rights, this episode challenges us to check our ethical compass.In this episode:<ul><li>The Line Between Hustle Culture and Modern Slavery.</li><li>A firsthand look behind the scenes of a luxury-fronted manufacturing plant.</li><li>Why forced labor hides deep within the supply chains of both cheap products and premium goods.</li><li>How new legal frameworks and robotics offer a path toward eliminating sweatshop labor for good.</li></ul>Resources:<ul><li><a href="https://www.modernslavery.gov.au/" target="_blank" rel="noopener">Modern Slavery in Australia</a> | What is modern slavery?</li><li><a href="https://www.fwc.gov.au/" target="_blank" rel="noopener">Fair Work Commission</a> | Australia's national workplace relations tribunal</li></ul>

12 total episodes available

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Frequently asked questions

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What is Wild Culture?: Welcome to Wild Culture, the podcast that explores consumer culture and the powerful influence of business strategy.

Hosted by Tanyika Fraser—a 2x bestselling author and a Harvard-trained strategist—this show shares insight you won’t find in a textbook. Drawing on her experience specialising in brand growth and consumer insight for billion-dollar entities, Tanyika breaks down why people buy, why they stay, and how to attract more of them.

#WildCulturePodcast #ConsumerBehaviour #BusinessStrategy #Entrepreneurship
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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