February 4, 2026
From TikTok to Trinity: How Megan Hays-Reid is Rebuilding a Historic Weaverville Motel
<p>In this episode of <strong>Wildcrafted: Trinity County</strong>, we sit down with <strong>Megan Hays-Reid</strong>, owner of the historic <a href="https://www.49ergoldcountryinn.com/" target="_blank" rel="noopener noreferer"><strong>49er Gold Country Inn</strong></a>, to explore what it takes to build a small business, a creative life, and a sense of belonging in rural California.</p><p>Megan’s story begins far from Trinity County — in suburban Seattle and later in a remote Wyoming town of 500 people — but it leads directly into the heart of Weaverville’s evolving tourism, arts, and hospitality scene. Through grit, social media savvy, and a willingness to take risks, she’s transforming a forgotten roadside motel into a storytelling-driven destination that now draws visitors from all over the country.</p><p>From TikTok fame and a MasterChef appearance to small-town innovation and remodeling rooms by hand, this conversation reveals what entrepreneurship actually looks like when your business, your home, and your reputation all exist on the same Main Street.</p><p><strong>This episode is proudly sponsored by Moon House: Coffee, Games, and Grub</strong> — Weaverville’s community hub for great coffee, board games, and locally rooted food. Whether you’re meeting friends, hosting a game night, or fueling up before exploring Trinity County, Moon House is where to connect. Stop in and tell them Wildcrafted sent you.</p><p><strong>What This Conversation Explores</strong></p><ul><li><p>Moving from suburban Seattle to rural Wyoming — and finally to Weaverville</p></li><li><p>How Megan bought, fought for, and saved the historic 49er Gold Country Inn</p></li><li><p>Using TikTok and storytelling to market a small-town business</p></li></ul><ul><li><p>Balancing community expectations with business survival</p></li><li><p>Remodeling old buildings while honoring local history</p></li><li><p>How social media brings tourists into Trinity County</p></li><li><p>Creating community through art, theater, and hospitality</p></li><li><p>Why “your story” is your most powerful marketing tool</p><p><br></p><p><strong>About the Guest</strong></p><p><strong>Megan Hays-Reid</strong> is the owner and operator of the <strong>49er Gold Country Inn</strong>, one of Weaverville’s most recognizable historic lodging properties. A former suburban Seattle resident turned rural entrepreneur, Megan relocated first to Wyoming, where she built a large online following through cooking, storytelling, and TikTok videos that eventually led her to appear on <strong>MasterChef: United Tastes of America</strong>.</p><p>After purchasing the 49er Inn in Weaverville, Megan spent more than a year fighting through a complicated legal process to secure the property — all while running, remodeling, and rebranding it in public on social media. Today, her TikTok channel <strong>@TheMotelierMegan</strong> has introduced tens of thousands of people to Trinity County, small-town hospitality, and what it really takes to keep a historic business alive.</p><p>Through partnerships with musicians, artists, and community organizations like the Trinity Alps Performing Arts Center and the North Fork Grange, Megan has turned her motel into more than a place to sleep — it’s become part of Weaverville’s cultural ecosystem.</p><p><br></p><p><strong>About the Podcast</strong></p><p><strong>Wildcrafted: Trinity County</strong> is a podcast sharing rural California stories of culture, food, art, and politics. The show amplifies small-town voices and explores the challenges and achievements shaping life in Trinity County.</p><p><br></p><p><strong>EPISODE DESCRIPTION</strong></p><p>What does it take to run a creative small business in one of California’s most remote mountain towns? In this episode of <strong>Wildcrafted: Trinity County</strong>, hosts Chris Williams and Dan Trujillo sit down with <strong>Megan Hays-Reid</strong>, owner of Weaverville’s historic <strong>49er Gold Country Inn</strong>, to talk about hospitality, storytelling, and entrepreneurship in rural Northern California.</p><p>Megan shares her journey from suburban Seattle to rural Wyoming — and finally to Trinity County — where she transformed a struggling motel into a destination known nationwide through TikTok, MasterChef, and hands-on restoration.</p><p>This conversation explores how small-town businesses balance community, heritage, and survival, and why telling your story may be the most powerful economic tool rural places have.</p></li></ul><p><br></p>