Young professionals want to love wine—but the industry keeps getting in its own way. @winewithjon gathers voices from across the business to figure out what needs to change. Winemakers, merchants, sommeliers, influencers, and educators share what’s working, what’s failing, and where we go from here. An industry conversation about wine’s future and how tech is changing everything. CEO of Preface Wine in Delray Beach, Florida.
Burgundy — the region everyone said was bulletproof — is down about a third from its 2022 peak. This week is aletter from London, where the fine wine secondary market actually lives: bonded warehouses, barcoded cases, and a screen called Liv-ex where the price of the world's most collected wine gets set. After three years of steady decline, thepeople who make markets in this stuff are saying the floor is in — not a boom, a floor. The most bids relative to offers since 2022. Bordeaux at a record-low share of the market, Italy at a record high, Piedmont posting double-digitgains in a single month. American buyers back after the 2025 tariff shock. And at Christie's sale of the Henry Tang cellar in Hong Kong, almost half the buyers were Millennials and Gen Z. Plus what I'm doing with my own cellar right now, and what I'm not. Not financial advice — a collector reporting from thecity where the price gets set.
New episodes Tuesday mornings.
27 Oct 2026
Anya Myalyuk, @winewithanya
Anya Myalyuk was born above the Arctic Circle, in a familywhere her father drank vodka and her mother drank Soviet champagne.
She arrived in New York at twenty-two without real English, got waiting jobs by lying on her résumé, and started reading the wine lists. A manager pointed her at Gary Vaynerchuk; then she watched SOMM and decided that same night to find out howyou become one.
What makes her different from every other accessibility creatoris what came next — she sold a premium California portfolio for one of the largest distributors in America, which means she can explain the part consumers never see: how a bottle actually lands on a restaurant list, and how much of that is relationships, placement and margin rather than what's in the glass.
This week: why she defends certifications, what burned her out of the business, the year she stopped thinking about wine, why the Santa Cruz Mountains is the most underrated region in California, and the honest thing nobody says about European wine.
New episodes Tuesday mornings.
20 Oct 2026
Unbridled Enthusiasm
I was on a hillside in Napa, twenty minutes into geeking out about a vineyard, when my friend Chandler — whocould not care less about the Harlan family tree — started beaming. I asked her why. "I’m just excited to see YOU so excited."
That’s this whole episode. She caught the feeling, not the facts. Matt Horkey’s mentor said it better than I can: wine needs less educators and more seducers. This week I make the casethat the industry has the sequence backwards — we hand people the textbook before we’ve played them the song. There’s the woman who quit wine after one question in a tasting room, the difference between performing expertise andsharing discovery, the winemaker with eighty perfect scores who describes his wine like a car crash into a chocolate shop, and why I hire for enthusiasm over credentials. Teaching creates students. Sharing creates friends.
New episodes Tuesday mornings.
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