Young professionals want to love wine—but the industry keeps getting in its own way. @winewithjon gathers voices from across the business to figure out what needs to change. Winemakers, merchants, sommeliers, influencers, and educators share what’s working, what’s failing, and where we go from here. An industry conversation about wine’s future and how tech is changing everything.
@WineWithJon
Claim This Podcastby Jonathan Frutkin
5.0(1 reviews)
16 episodes
Updated Daily
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Podcast Overview
Young professionals want to love wine—but the industry keeps getting in its own way. @winewithjon gathers voices from across the business to figure out what needs to change. Winemakers, merchants, sommeliers, influencers, and educators share what’s working, what’s failing, and where we go from here. An industry conversation about wine’s future and how tech is changing everything.
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Publishing Since
1/26/2026
1 verified contact email on file for @WineWithJon
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Recent Episodes
July 7, 2026
The "Josh" Problem
<p>Jon walked into a BMW dealership and put a deposit down on a car that hadn't arrived yet. He didn't need the salesperson to explain anything — the brand had spent decades showing him the ladder. Then he walked into his local Publix wine aisle and watched the whole system fall apart.</p><p>Five hundred bottles. Five hundred unrelated labels. What no consumer can see is that many of those bottles are owned by the same companies — and that a ladder exists. Constellation owns Josh, Robert Mondavi, The Prisoner, and Schrader. Gallo owns Barefoot, Apothic, William Hill, and Orin Swift. Thearchitecture is already built. The industry just refuses to make it visible.</p><p>Jon calls it the Josh Problem. In this essay, he walks through howMercedes, Rolex, and Tudor get this right; how LVMH actually does it in wine with Veuve Clicquot and Dom Pérignon; how Coca-Cola makes its portfolio legible under the exact same distribution constraints wine claims it can't overcome;who pays the price when the ladder stays hidden; and why the work of building it now falls to wine bars, retailers, sommeliers, and the people building places like Preface Wine.</p><p>"Wine hides the ladders. And then we wonder why people feel lost. The ladders exist. Someone just needs to turn on the lights."</p><p><strong>Host:</strong> Jon Frutkin (@winewithjon) — lawyer turned collector turned wine bar owner, opening Preface Wine in Delray Beach, FL.</p><p> </p><p></p>
June 30, 2026
Kladstrups: Wine and War 25th Anniversary
<p>Don and Petie Kladstrup are two of the most accomplishedjournalists to ever turn their lens toward wine.</p><p>Don is a three-time Emmy winner who covered the fall of theBerlin Wall, wars in the Middle East, and the battle against apartheid for CBS and ABC. Petie won the Overseas Press Club Award and served as protocol officer for the U.S. Ambassador to UNESCO. They moved to Paris in the late 1970s almostby accident — and have been living and writing in France ever since.</p><p>In 2001, they wrote Wine and War: The French, the Nazis, andthe Battle for France's Greatest Treasure. Twenty-five years later, it's still in print in roughly twenty languages, and it's arguably the most important wine book ever written — partly because it's not really a wine book at all. It's a war story told through wine.</p><p>In this 25th-anniversary conversation, Don and Petie sitdown with Jon to talk about the accidental Paris move that started it all, how two Americans got French families to open up about a chapter the French themselves wouldn't touch, why the book's second-biggest market is Germany, a 1914 Pol Roger tasting that shouldn't have been possible, a Soweto Christmasparty near the end of apartheid where someone tasted champagne for the first time, and the winemaker who told them: "Our wines evolve slowly and nobly…this gives us a taste of eternity."</p><p><strong>Guests: </strong>Don andPetie Kladstrup — authors of Wine and War, Champagne, and Champagne Charlie.Based in Paris and the Dordogne.</p><p><strong>Host: </strong>Jon Frutkin(@winewithjon) — lawyer turned collector turned wine bar owner, opening PrefaceWine in Delray Beach, FL.</p><p></p>
June 23, 2026
Georgia Panagopoulou, @wine.gini
<p>Georgia Panagopoulou was a chemical engineer. Then she walked away from a "safe corporate job" in the middle of Greece's financial crisis, moved to Santorini, and enrolled in a Master's program that took her to 30 wine countries in 18 months. She documented the whole thing on Instagram — andaccidentally became one of the most followed wine voices in Europe.</p><p>Today she runs Wine Gini, a digital marketing agency that helps wineries across 25+ countries tell their stories online. She's 10 years deep in the digital wine world, and she's blunt about what the industry keeps getting wrong.</p><p>In this conversation, Georgia and Jon get into why every wine account online used to be "just pictures of bottles," why wineries say they want to be authentic and then reject the content that actually is, the difference between treating wine as the topic versus the glue, her CSV framework (Consistency, Storytelling, Value), what Greece is teaching the traditional wine world — and her free consulting for Jon as he opens Preface Wine: show the backstage, document the chef-vs-sommelier argument, and stop reciting cherry-and-strawberry tasting notes nobody cares about.</p><p><strong>Guest:</strong> Georgia Panagopoulou (@wine.gini) — Founder, Wine Gini | Digital WineMarketer & Creator | Athens, Greece</p><p><strong>Host:</strong> Jon Frutkin (@winewithjon) — lawyer turned collector turned wine barowner, opening Preface Wine in Delray Beach, FL.</p><p> </p><p></p>
16 total episodes available
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