Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.
In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.
You have a gift that needs to be shared and Joanna is here to help you do it.
191 | Mean Girl Marketing: The Truth About Coaching Success
Have you ever scrolled through Instagram and wondered why every other coach seems to be doing better than you? The perfect businesses, incredible income claims and endless success stories can leave even experienced coaches questioning themselves.
In this episode of Women in the Coaching Arena, Jo Lott exposes what she calls Mean Girl Marketing and explains how misleading success claims, shame-based messaging and manufactured urgency are damaging confidence across the coaching industry.
Jo shares a surprising experience that completely changed how she viewed some of the loudest voices online, why visibility doesn’t necessarily equal success, and how to recognise marketing that builds trust rather than undermines your confidence.
With experience supporting over 200 coaches and building a successful coaching business around school hours, Jo explains why you don’t need aggressive marketing tactics or exaggerated claims to attract clients.
Timestamps
00:00 - The Instagram Post That Changed Everything
01:25 - What Is Mean Girl Marketing?
02:00 - Visibility vs Real Success
03:00 - The Truth Behind Income Claims
04:00 - How Marketing Damages Confidence
05:30 - Why Good Coaches Give Up
06:15 - Spotting Fake Success and Scarcity
08:00 - What Honest Marketing Looks Like
Sign up for The Honest Edit (https://joannalott.krtra.com/t/uRQ5UN8BHwdT), Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events.
Useful Links
Learn about The Business of Coaching programme (https://go.joannalottcoaching.com/thebusinessofcoaching)
Signature Solution Course (https://go.joannalottcoaching.com/signaturesolution)
Download the Free Digital version of Coaches' Planner (NEW edition 2026 (https://joannalott.krtra.com/t/4y3dL5YFbZYf))
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches (https://joannalott.krtra.com/t/tHz8WBCPoKZa)
How to secure more coaching clients' free training (https://joannalott.kartra.com/page/Zoz291)
Download the 12 ways to get clients now (https://go.joannalottcoaching.com/12WaysToGetClients)
Connect with Jo on LinkedIn (https://www.linkedin.com/in/joannalott/)
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com (mailto:joanna@joannalottcoaching.com)
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
8 Oct 2026
190 | I’ve Spent 6 Years Getting Coaching Clients. Here’s What Works in 2026
Getting coaching clients has changed. After six years of building her coaching business, Jo shares what has genuinely worked and why some of the advice coaches are still following simply isn’t enough anymore.
Timestamps
00:00 – Getting Clients Has Changed
02:05 – Why Posting Isn’t Enough
04:00 – Get More Specific
05:15 – Shallow vs Deep Marketing
08:00 – Have Real Conversations
10:45 – What Actually Worked
12:40 – What to Do This Week
Sign up for The Honest Edit (https://joannalott.krtra.com/t/uRQ5UN8BHwdT), Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events.
Useful Links
Learn about The Business of Coaching programme (https://go.joannalottcoaching.com/thebusinessofcoaching)
Signature Solution Course (https://go.joannalottcoaching.com/signaturesolution)
Download the Free Digital version of Coaches' Planner (NEW edition 2026 (https://joannalott.krtra.com/t/4y3dL5YFbZYf))
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches (https://joannalott.krtra.com/t/tHz8WBCPoKZa)
How to secure more coaching clients' free training (https://joannalott.kartra.com/page/Zoz291)
Download the 12 ways to get clients now (https://go.joannalottcoaching.com/12WaysToGetClients)
Connect with Jo on LinkedIn (https://www.linkedin.com/in/joannalott/)
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com (mailto:joanna@joannalottcoaching.com)
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
1 Oct 2026
189 | How I Built a £200K+ Coaching Business Around My Life
What does it really take to build a coaching business that replaces your salary… and eventually goes far beyond it?
This episode is for you if you’re building your coaching business and wondering whether you’re moving fast enough, earning enough or doing enough.
Jo shares her actual income journey from £0 to building a £200K+ coaching business, including the years when very little seemed to be happening. Jo wants to give you a much more realistic picture of how long it can take to build a sustainable coaching business, because comparing your first year with someone else’s fifth can make you feel like you’re failing when you may actually be making brilliant progress.
In this episode:
00:00 – The Coaching Income Reality
02:30 – How My Business Started
04:20 – £0 to My First £25K
06:00 – What Changed My Growth
08:00 – A Realistic Income Timeline
12:20 – Building From Financial Stability
15:10 – What Speeds Up Your Growth
18:40 – Business or Hobby?
“The coaches who will succeed are definitely not more talented than you. They’re not smarter than you. They just kept going.” - Jo Lott
Your next step: work out the financial baseline you genuinely need from your business, then set yourself a good target and a bigger target. Knowing your numbers gives you something real to build towards.
And if you take one thing from this episode, let it be this: give your business enough time for all the work you’re doing now to compound. Keep learning, keep marketing and keep going.
Useful Links
CEO Scorecard Quiz (https://joannalottcoaching.com/ceo-scorecard/)
Learn about The Business of Coaching programme (https://go.joannalottcoaching.com/thebusinessofcoaching)
Signature Solution Course (https://go.joannalottcoaching.com/signaturesolution)
Download the Free Digital version of Coaches' Planner (NEW edition 2026 (https://joannalott.krtra.com/t/4y3dL5YFbZYf))
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches (https://joannalott.krtra.com/t/tHz8WBCPoKZa)
How to secure more coaching clients' free training (https://joannalott.kartra.com/page/Zoz291)
Download the 12 ways to get clients now (https://go.joannalottcoaching.com/12WaysToGetClients)
Connect with Jo on LinkedIn (https://www.linkedin.com/in/joannalott/)
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com (mailto:joanna@joannalottcoaching.com)
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Who has been a guest on Women in The Coaching Arena
Names identified in recent episode analyses. Showing up to five guests.
Susan Payton
June Hogan
Kim Holland
Kris Jones
Melissa Schmidiger
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,268
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
5 ratings
Spotify
5.0 / 5
67 ratings
Podcast Authority Score: 72 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
87
Social presence
0
YouTube
68
Engagement
77
Contact Women in The Coaching Arena
Guest appearances
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