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WORK IN PROGRESS

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by Wes Botman, Ian Piepenbrock

24 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

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GoodBased on show quality, social media presence, reviews, charts, and more

Quality88

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YouTube85

Engagement0

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Podcast Overview

WORK IN PROGRESS is a raw, unfiltered look at the grind of building and scaling in tech and services. Hosted by founders Ian Piepenbrock and Wes Botman, it’s for those in the trenches—still learning, still failing, still pushing. Each episode dives into the reality of running a business: the wins, the losses, and the lessons earned through hard work and constant experimentation. If you’re scaling, building, or just obsessed with the process, WORK IN PROGRESS delivers insights from founders in it, day in and day out.

Language

🇺🇲

Publishing Since

11/2/2024

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality88

Social0

YouTube85

Engagement0

Learn more

Excellent Areas

Good Performance

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excellent

Episode Length

1h 3m

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Every 12 days

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Recent Episodes

January 21, 2026

Dot-Com Crash, the $63M Exit and Conquering Enterprise IoT (Eric Simone, ClearBlade CEO) - Episode 24

Silicon Valley runs on stories. Reality runs on systems. Eric Simone has lived through multiple tech eras, from mainframes to the dot-com crash to modern IoT hype, and built ClearBlade while others chased narratives that collapsed under real-world scale.This episode is about what actually breaks companies: bad timing, fragile platforms, and founders who confuse momentum with durability. Strip away the mythology and what’s left is execution, patience, and uncomfortable tradeoffs. Chapters<ul><li>(0:00) Eric Simone’s background and perspective</li><li>(4:30) Early Silicon Valley before startups were cool</li><li>(13:40) IBM, mainframes, and learning the hard way</li><li>(27:50) Bootstrapping Compete and surviving the dot-com bubble</li><li>(40:10) Bad timing, good ideas, and why Webvan failed</li><li>(54:00) Selling a company does not mean you are set for life</li><li>(1:10:30) The painful birth of ClearBlade</li><li>(1:23:00) Why IoT platforms keep failing at scale</li><li>(1:32:40) Google IoT shutdown and ClearBlade’s breakout moment</li><li>(1:39:00) Industrial IoT, edge computing, and real use cases</li><li>(1:44:00) Fear, naivety, and why action beats certainty</li></ul> Our GuestEric Simone Founder & CEO at ClearBlade Website: <a rel="ugc noopener noreferrer" target="_blank">https://clearblade.com</a> The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day.Wes Botman is founder and CEO at Eli5 (<a rel="ugc noopener noreferrer" target="_blank">https://eli5.io</a>), a software studio making complex ideas simple and accessible.Ian Piepenbrock is CEO at Noco (<a rel="ugc noopener noreferrer" target="_blank">https://noco.agency</a>), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding. Watch/listen on <a href="https://youtu.be/mUGQ01nzle8?si=G-HGDZe3-GKq08qy" target="_blank" rel="ugc noopener noreferrer">Youtube</a> Follow us on X for more raw insights, thoughts, and a good dose of founder reality:Wes: <a rel="ugc noopener noreferrer" target="_blank">https://x.com/wesbotman</a> Ian: <a rel="ugc noopener noreferrer" target="_blank">https://x.com/lamswolprins</a>

November 5, 2025

From Sugar to Systems: Productized Focus for Founders - Episode 23

Founders don’t burn out from work alone. They burn out from running on stress, guesswork, and broken systems. Ian and Wes start with the Ray Peat diet, then pivot into the operating systems that keep startups sane: Brand Sprint, ICP-first messaging, and the tradeoffs between Framer and Webflow when you need to ship fast and stay scalable. Highlights:<ul><li>Ray Peat playbook: sugar, sleep, and founder energy management</li><li>Why adrenaline-driven grind kills judgment</li><li>Brand Sprint as the shortcut to clarity</li><li>Framer vs Webflow for early-stage speed vs long-term scale</li><li>Validation and prototyping before building</li><li>Productized focus and founder discipline </li></ul>Chapters:(0:00) The Ray Peat diet, sugar, and founder energy (4:10) Stress vs sugar: energy for creative work (9:15) What carnivore gets wrong about energy balance (12:20) Resetting the Noco and 20 MINUTES workflow (15:30) Productization and the pain of scaling (17:20) The ELI5 stealth SaaS project (21:40) The Brand Sprint: clarity through speed (25:40) Why ICP definition fixes bad marketing (28:20) Framer vs Webflow: how to decide (33:30) Validation and prototyping before building (40:05) Founder energy, pace, and systems (46:20) Life balance, focus, and living outside the city (49:50) Closing thoughts: productized freedom The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day. Wes Botman is founder and CEO at ⁠⁠Eli5⁠⁠ (<a href="">https://eli5.io</a>), a software studio making complex ideas simple and accessible. Ian Piepenbrock is CEO at ⁠⁠Noco⁠⁠ (<a href="">https://noco.agency</a>), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding. Watch/listen on Spotify: <a href="">https://open.spotify.com/show/2cOqBRM...</a> Follow us on X for more raw insights, thoughts, and a good dose of founder reality: <ul><li>Wes: ⁠⁠@wesbotman⁠⁠ (<a href="">https://x.com/wesbotman</a>) </li><li>Ian: ⁠⁠@lamswolprins (<a href="">https://x.com/lamswolprins</a>)</li></ul>

July 24, 2025

Building a Media-First SaaS Agency, Why We Love Texas and WTF is Waifu? ep. 22

After a deal-closing trip to Dallas and Austin, Ian and Wes dive into cultural differences between the US and Europe, the boldness of American founders, and why Austin might be the ultimate tech base for their next wave of growth. They also reveal Noco’s new Webflow Enterprise Partner status, unpack the playbook to build a $10M ARR AI agent business, and debate whether media should become the business itself. Chapters:(0:00) - Intro & why we vanished (2:00) - Texas trip recap: Dallas, Austin, Shake Shack & ClearBlade (5:00) - US vs Europe mindset: opportunity vs risk (10:30) - Coffee, roadside diners, and cultural details (13:50) - Austin impressions & Waymo weirdness (19:00) - Comedy clubs, nightlife, and 6th Street observations (24:00) - Why Austin might be our new business base (29:00) - Noco’s local targeting strategy explained (34:00) - Eli5’s bottlenecks and growth constraints (38:30) - The content pivot & lead magnet strategy (42:00) - Greg Isenberg’s playbook breakdown (48:00) - Putting media before services: the hard shift (53:00) - Why personal brand still matters (but has limits) (58:00) - The Every.to model and what we’re building (1:04:00) - Noco updates: Webflow Enterprise Partner status (1:08:00) - CRO dashboard and automation at Noco (1:14:00) - GROK, AI companions & MechaHitler mode (1:22:00) - Final thoughts: summer planning & European maximalism The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day. Wes Botman is founder and CEO at ⁠⁠Eli5⁠⁠ (<a href="">https://eli5.io</a>), a software studio making complex ideas simple and accessible. Ian Piepenbrock is CEO at ⁠⁠Noco⁠⁠ (<a href="">https://noco.agency</a>), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding. Watch/listen on Spotify: <a href="">https://open.spotify.com/show/2cOqBRM...</a> Follow us on X for more raw insights, thoughts, and a good dose of founder reality: <ul><li>Wes: ⁠⁠@wesbotman⁠⁠ (<a href="">https://x.com/wesbotman</a>) </li><li>Ian: ⁠⁠@lamswolprins (<a href="">https://x.com/lamswolprins</a>)</li></ul>

24 total episodes available

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Frequently asked questions

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What is WORK IN PROGRESS?: WORK IN PROGRESS is a raw, unfiltered look at the grind of building and scaling in tech and services. Hosted by founders Ian Piepenbrock and Wes Botman, it’s for those in the trenches—still learning, still failing, still pushing.

Each episode dives into the reality of running a business: the wins, the losses, and the lessons earned through hard work and constant experimentation. If you’re scaling, building, or just obsessed with the process, WORK IN PROGRESS delivers insights from founders in it, day in and day out.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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