Would Recommend: Real Stories From Businesses Worth Talking About with Nikki McKnight

About Would Recommend: Real Stories From Businesses Worth Talking About with Nikki McKnight

Some businesses get reviewed. Others get raved about. Would Recommend goes behind the five stars with the founders who earned them. Every episode is a real story from a real business that figured out how to turn their client experience into their most powerful growth engine, without more ad spend, without more content, just by designing something worth talking about. Host Nikki McKnight is a CX and operations strategist with 15+ years across wildly different industries and geographies. Each week, she talks with founders about the specific decisions, the costly experiments, and the moments of truth that separate a satisfied client from a raving one. Some episodes are solo deep-dives into a CX principle or framework. Others bring two founders from the same industry together to show how the same problem can be solved two completely different ways, and why both work. This is not a marketing podcast. Client experience is not a layer on top of your marketing strategy; it is the growth engine your marketing can't replace. If your clients are happy but not referring you, this show is for you. Would Recommend is for founder-led businesses in retail, hospitality, food and beverage, professional services, wellness, events, and beyond.

Publisher

Nikki McKnight

Category

business · business · society & culture

Language

en

Explicit

No

First episode

1 Jun 2026

Latest episode

3 Nov 2026

Latest episodes

26 episodes in the feed.

1. 

   3 Nov 2026

   How Do You Build Client Trust When the Stakes Are High? Lessons From Accounting and Law

   Is customer experience only for businesses with pretty packaging? Client experience still gets treated as the artsy-fartsy extra you add once business is good, so Nikki sat down with two people who work where the stakes couldn’t be higher. Both Staci Millard and Elena Favaro Viana work in heavily regulated industries. Getting it wrong there can mean back taxes, penalties or a lawsuit, and most clients walk in scared before anyone has said a word. Together, they break down how to design an exp...

2. 

   27 Oct 2026

   How to Map Your Client’s Emotional Journey (and Find the Moments Worth Celebrating)

   What is your client feeling between the emails? Today is a Nikki Talks episode and it follows up on my Thanksgiving episode about gratitude and recognition, and it comes straight from the DMs that showed up right after that one aired: people loved the idea of recognizing clients on their schedule instead of ours, but they wanted to know how to find those moments. So I went back through a year of Spark Sessions, strategy calls and working sessions (a home organizer, an accounting firm, a...

3. 

   20 Oct 2026

   How to Turn Client Transactions Into Emotional Connections [Would Recommend Part 3]

   Are you deepening your client relationships, or just maintaining them? This is part three of my Nikki Talks deep dive into the Would Recommend Standard, and it’s all about Would Return: why some clients keep coming back to you (whether that’s next month or three years from now), while others walk out the door without ever saying why. It comes down to whether you’re completing transactions or building emotional connections, and I get into the three things that turn one into the other: moments,...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

7 ratings

Contact Would Recommend: Real Stories From Businesses Worth Talking About with Nikki McKnight

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.