How can you use your writing skills to build your authority, credibility and business? Writing to Get Business shows you how. This podcast will give you tips and techniques to ramp up your writing. Your host Pat Iyer is an experienced author, ghostwriter, editor and book coach.
89 Reaching People Through Your Books - Doug Lawrence & Pat Iyer
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and, sometimes, even being comfortable enough to want to share that experience with somebody else.”
He says that he wrote his two books, first, The Gift of Mentoring, and next You Are Not Alone, because people felt that many could benefit from his experiences. With both books, he has included a lot of his personal experience, and he reports that people have said that reading it feels like having a conversation with him. He feels that in order to reach an audience, they must be able to hear your unique voice.
In writing You Are Not Alone, he realized that he was still suffering the effects of traumatic events he had experienced. With the help of his wife and children, he worked his way through them. He emphasizes that it’s critical for a person experiencing any degree of PTSD to reach out for help and for friends and family to respond.
If you wonder how much of yourself to put into a book, Doug’s podcast offers a clear-headed and candid perspective.
· How do self-esteem issues affect the quality of a résumé?
· What is the difference between mentoring and coaching?
· Why is it important to bring your voice into a book?
· Why do you sometimes have to make yourself vulnerable in telling your personal story in a book?
· How does a clear and urgent purpose facilitate writing a book?
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18 Dec 2021
88 Spin Off Business from a Book – MJ Callaway & Pat Iyer
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.”
MJ, motivational speaker, corporate trainer, and author of over 2,000 articles and 11 books, learned resilience as a child whose family moved six times before she entered eighth grade. Although she didn’t name the practice “bouncing up” then, she developed the habit of viewing each new day as an opportunity.
This doesn’t mean she had a tragedy-free life. Her alcoholic husband tried to run her over with his truck, and she left that marriage with only $500. In 2016, she turned a cancer diagnosis into a positive experience.
And while these life-changing experiences were occurring, she developed her professional and writing careers, focusing on the importance of mindset and always bouncing up into new opportunities. Many of her articles became part of her books. Her philosophy of life provided the groundwork for additional books, the latest of which is Bounce-Up. She also incorporates this philosophy into her motivational speaking. The book has led to the development of a digital course that teaches its principles.
We all need inspiration during difficult times, and MJ's story can give you the inspiration you need to bounce up into the opportunities of every day.
· How do our personal attitudes impact our professional lives and provide rich material for writing?
· Why is article writing and publishing a good pathway to book writing?
· What’s the value of writing books that reflect your business values and practices?
· Why is using stories so powerful in writing and presentations?
· What is a Power Team?
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10 Dec 2021
87 The Great Resignation and Why That's Happening - Steve Cadigan and Pat Iyer
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions.
Steve Cadigan who has spent 35 years in the human resources field, including a four-year stint at LinkedIn, expresses in his new book, Workquake, a clear and detailed analysis of how the roots of the current turmoil have been growing for a long time. Companies worldwide have failed to innovate. Many have developed employment systems that encouraged longevity but not creative contributions from employees. Many corporate executives are resistant to change.
The pandemic has made countless people look at their pre-Covid lives and recognize that they were dissatisfied with their work. Many of them decided that the security promised them from a “steady” job was an illusion. They felt that they wanted to be working on their own and moved into the gig economy—where, Steve notes, they are off the radar in terms of employment statistics.
Steve is far from a doomsayer. He believes that the employment crisis triggered by the pandemic is forcing corporate leaders and smaller business owners to take hard looks at the way they run their businesses and treat their employees.
“This busy world that we're creating for ourselves, we're just not spending the time affirming and recognizing and valuing one another. And if we lose sight of that, we're missing something really important.“
Don’t miss this inspiring podcast.
· Why are we all entrepreneurs?
· How do some people get the entrepreneurial impulse drained out of them?
· Who are some of the key innovators in transforming the structure of their companies or industries?
· How has the pandemic influenced the nature of employment?
· Why do many people think that making a change provides more security than staying put in a job?
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