Beyond the Business: Building a Brand That Stands Out with Amie Seier - Episode 102
On this episode of Across the Yard, we sit down with Amy Seier, founder of Winnipeg’s The Community Gym, to explore entrepreneurship, creative marketing, and what it takes to build a business through unexpected challenges. An inspiring conversation about leadership, resilience, and the power of building a brand that stands out.
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This episode of Across the Yard is brought to you by HiLine Treated wood by West Fraser. Elevate inventory, elevate sales. Learn more at hilinetreated.com
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This episode is also brought to you by Sexton Group, your partner in building stronger business, together. Learn more at www.sextongroup.com
9 Oct 2026
Feedback, Not Failure: Lessons in Business, Golf, and Life with Will Robins - Episode 101
What can golf teach us about business, leadership, and life?
On this episode of Across the Yard, we sit down with Will Robins, PGA professional, golf coach, and CEO of RGX Coaching, to explore resilience, personal growth, and what it takes to keep moving forward when life doesn’t go to plan.
From a life-changing experience during the 2004 Indian Ocean tsunami to building a successful coaching business, Will shares lessons on navigating setbacks, learning from feedback, and focusing on the process over the outcome.
We also discuss the shift from managing people to coaching them, building stronger teams through trust and accountability, and recognizing when ambition comes at the cost of wellbeing.
An honest conversation about leadership, resilience, and finding a better way forward, both on and off the course.
Sponsor info:
This episode of Across the Yard is brought to you by HiLine Treated wood by West Fraser. Elevate inventory, elevate sales. Learn more at hilinetreated.com
This episode is also brought to you by Sexton Group, your partner in building stronger business, together. Learn more at www.sextongroup.com
25 Sept 2026
Our Industry Is Sexier Than You Think: Across the Yard Episode 100!!
A retired CIA agent once told Liz that this industry has it backwards: it isn't unglamorous, it's essential, the materials behind every home, restaurant, and space where people build their lives. That reframe kicks off a milestone conversation. This is Across the Yard's 100th episode, and Liz sits down with four of Supply-Build Canada's newest board members: Jesse Watson of QuikTherm, Brady Wilk of Integrity Building Products, Helen Smith of Star Building Materials, and Eddie Cho of Trimlite, for a wide-ranging look at where the association has been and where it's headed.
In this episode, you'll learn:
- How the shift from WRLA to Supply-Build Canada has actually landed with members and government relationships alike, straight from board members who lived through the transition
- Why an executive coaching partnership changed how two board members lead their teams, and why they both wish they'd had it 20 years earlier
- How the association is getting into high school classrooms through a Calgary Board of Education partnership, plus what happened when QuikTherm hosted a summer camp for kids who'd never seen insulation made
- Why supply chain is quietly becoming a real, recognized career path in an industry still mostly learned by doing
- What softwood lumber advocacy actually looks like after nearly 20 years, including a last-minute call with the U.S. embassy during the Section 338 tariff fallout
- How the current tariffs and counter-tariffs are hitting four different building materials businesses in very different ways, and the surprising stat about how much of Canada's GDP this industry actually represents
If you want an honest look at what it takes to advocate for an entire industry, and why four board members who joined for very different reasons all landed on the same conclusion, this milestone episode is worth the listen.
Enjoy the show!
Sponsor info:
This episode of Across the Yard is brought to you by HiLine Treated wood by West Fraser. Elevate inventory, elevate sales.
Learn more at hilinetreated.com
This episode is also brought to you by Sexton Group, your partner in building stronger business, together.
Learn more at www.sextongroup.com
Who has been a guest on WRLA Podcast
Names identified in recent episode analyses. Showing up to five guests.
Rob Mitchell
Rob Stewart
Harry Sunner
Mohan Mailvaganam
Rob Lawrie
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
61
Social presence
0
YouTube
0
Engagement
32
Contact WRLA Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about WRLA Podcast
Who hosts WRLA Podcast?
Liz host the show. Published by Supply-Build Canada.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does WRLA Podcast take guests?
Yes. Guests have been identified in episode analyses.
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