"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.
Wrong Story Short
Claim This Podcastby Braithwaite Communications
5.0(7 reviews)
15 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.
Language
🇺🇲
Publishing Since
3/30/2018
2 verified contact emails on file for Wrong Story Short
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Recent Episodes
July 20, 2023
The Art of Client Rebranding
On the latest episode of “Wrong Story Short,” Braithwaite’s Jake Borer and Nicole Oronzio tackle Braithwaite’s specialty in client rebranding while examining the recent change from HBO Max to Max. This episode discusses the ins-and-outs of the HBO Max rebrand, including why the rebrand is happening and the details of the change. It also dives into the importance of wide-spread company rebrands. Rebranding can be a difficult feat, but Braithwaite Account Supervisor Jake Borer provides insights and industry knowledge on spotting when a rebrand is necessary and knowing how to successfully retell your brand’s story. Braithwaite excels in various essential areas for rebranding, including public relations, crisis management, content marketing, internal communications, graphic design, and digital & social media marketing. These diverse specialties collaborate seamlessly to foster multiple teams of skilled professionals who are fully equipped to envision your company in new ways and creatively convey your brand’s reimagined story. What’s in this episode: 1:30 – The HBO Max rebrand to Max 4:28 – Changing more than your company’s logo or name 6:36 – Braithwaite’s approach to each client’s individual rebranding project 8:08 – How Braithwaite addresses clients’ questions and concerns 8:58 – Knowing when a rebrand is the next step for your business 9:57 – Launching a successful, extensive, and personalized rebrand For our listeners who want to learn more about Braithwaite’s rebranding strategy, visit our website at www.gobraithwaite.com. If you would like to learn more about case studies and Braithwaite’s specific communications approach, navigate to the Work tab. If you want to learn more about real-world marketing stories with practical business lessons, navigate to our Thinking tab or subscribe to our weekly newsletter, Long Story Short, at the bottom of our website.
December 10, 2021
Media Training - Joe McIntyre
On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers and Joe McIntyre highlight the importance of media training. The pair take a deep dive into how ensure your interview goes as smoothly as possible. Lack of preparation before an interview could be the difference in looking like a thought leader or becoming a meme on YouTube. At Braithwaite, part of our job is to ensure spokespeople are prepared and interviews always stay on track. Our staff is full of experts to help brands tell their story without ending up as a meme or bad soundbite. What's in this episode: 1:00 – Braithwaite’s approach to media training 1:18 – Molding Media Training to fit companies needs 2:36 – A positive example of Braithwaite Communications media strategy put into practice 5:49 – Dealing with Questions Coming out of left field from reporters 7:00 – Dealing with hard hitting questions from media
September 3, 2021
Sustainability Messaging Do’s and Don’ts
On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers, Kim Cox and Katie Rosenberger explore the topic of sustainability and how companies can better represent themselves. Using real-world examples, our hosts discuss what big brands are saying from a sustainability perspective, what pitfalls to avoid in your own sustainability messaging and where companies going from here. This episode also features details from a Long Story Short highlighting how communications pros and baseball front offices are turning to Moneyball metrics like marketing funnel velocity and customer lifetime value to invigorate their work. What's in this episode: :34 – Introduction 1:18 – Why transparency is key 5:24 – The sustainability messaging snowball effect 7:45 – Long Story Short Insights – Moneyball for Marketing You can listen to the podcast by clicking the button below or by finding us on Apple Podcasts, Spotify, Anchor, RadioPublic, Google Podcasts, Overcast or Pocket Casts.
15 total episodes available
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Frequently asked questions
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- What is Wrong Story Short?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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