About WTF Did I Just Read? Tech Sales & Marketing Edition
We're flipping the script on the worst marketing & sales messages in cybersecurity - once and for all.
wtfdidijustread.substack.com (https://wtfdidijustread.substack.com?utm_medium=podcast)
48. Treating Security Practitioners Like China Dolls → Effective Customer Engagement
In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:
The challenges in accessing customer insights for marketing, strategies for effective sales discovery, and the importance of collaboration between sales and marketing teams. They highlight the need for a strategic approach in customer engagement and internal collaboration to ensure the creation of effective marketing content and efficient sales processes.
Key Takeaways:
Accessing Customer Insights: A major challenge for marketers is gaining access to customers post-sale to gather insights. This is crucial for creating relevant and resonant content. Sales teams sometimes hesitate to facilitate this access, fearing overburdening the customer.
Effective Sales Discovery: For sales professionals, effective discovery is key. This involves understanding customer needs and aligning them with product offerings. Marketers can assist by providing sales teams with the right questions to extract valuable insights during the discovery process.
Collaboration Between Sales and Marketing: The importance of collaboration and open communication between sales and marketing cannot be overstated. Sales teams need to understand the value of marketing’s role in creating content that resonates with customers and drives demand.
Realistic Expectations with Customers: Setting realistic expectations with customers, especially those who aren’t advocates, is essential. It's about understanding the customer's willingness to engage in post-sales activities like case studies or feedback sessions.
Handling Rejections for Customer Access: When faced with rejection from sales teams to access customers, it’s important to communicate the necessity of customer insights for content creation and to explore alternative ways to gather this information, such as attending industry events.
Horror Experiences with Vendor Requests: Excessive requests from vendors can be overwhelming for customers. A balance needs to be struck in how often and for what purposes customers are approached post-sale.
Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/
Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
10 Jan 2024
47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.]
In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:
The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relevant even when budgets are largely decided. They also discuss the potential for selling SaaS products versus services and the importance of recognizing the maturity level of a company's security program. They also discuss the idea of hosting an annual awards ceremony to recognize the best and worst in the industry. Stay tuned for some hilarious categories and nominations!
Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/
Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
27 Dec 2023
46. When Vendor Gift Unboxing Goes Wrong, Do This + Embracing Cultures
In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:
The challenges of creating useful and reliable content in the cybersecurity industry. They emphasize the importance of transparency, diversity, and language in building trust with potential buyers and practitioners. They also touch on the issue of gated content and the need for authenticity in marketing efforts. The conversation highlights the importance of understanding the target audience and tailoring content to meet their needs and expectations.
Key Takeaways:
Navigating Foreign Business in the U.S.: Establishing trust when dealing with foreign products or companies in the U.S. market is complex. Concerns about data handling, code security, and company operations need to be addressed transparently.
Importance of Diversity: The episode emphasizes the value of diversity in the tech industry. Companies are encouraged to demonstrate inclusivity and societal contributions, going beyond just their core business.
Code Security Concerns: For cybersecurity products developed abroad, concerns like backdoor coding need to be addressed. Companies are advised to conduct rigorous third-party code reviews and maintain transparency about their coding and data handling processes.
Cultural Adaptation: Adapting to local cultures, particularly in communication and business operations, is crucial for international companies. The conversation highlights how nuances in language and business practices can impact trust and relationships.
Embracing Cultural Differences: Chris advocates for a broader acceptance and understanding of different cultures within the tech industry, suggesting that this diversity can bring more humanity to the digital world.
Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/
Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
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5.0 / 5
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3.0 / 5
4 ratings
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