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X-Factor Marketing

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by eXp Media

5.0(4 reviews)

42 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality78

Social100

YouTube76

Engagement32

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Podcast Overview

Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/

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Publishing Since

4/29/2025

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🇺🇸 Charts #3

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Spotify 827

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Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality78

Social100

YouTube76

Engagement32

Learn more

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excellent

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Every 8 days

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Active on 2 platforms

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Recent Episodes

March 18, 2026

Behind the Scenes: How I Wrote Leverage Your X-Factor (The When, How, Why, and What)

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI wrote a book in 2025. And I almost didn't finish it—not because of time, but because I got stuck between 80% done and 100% perfect. In this episode, I'm pulling back the curtain on the entire process of writing Leverage Your X-Factor: the when, the how, the why, and the 6-part framework that helps agents scale smarter and avoid burnout. Here's the truth: We're being pulled on both ends of a rope right now. AI has made everyone a "perfect marketer," so your uniqueness needs to shine brighter than ever. And the industry is in chaos—regulations, lawsuits, tough markets. Without a framework? You'll burn out. This is the behind-the-scenes story you need to hear.https://www.amazon.com/dp/B0GQK38L6P📖 THE X-FACTOR FRAMEWORK Focus • Action • Community • Technology • Operations • Resilience A proven system to scale smarter, live better, and build businesses that last.🎯 KEY TAKEAWAYS ✔️ Say your goals out loud to other people (accountability is everything) ✔️ Find a coach when you're doing something new ✔️ The writing process: 30 minutes/week, interview → record → transcribe → edit → repeat ✔️ Don't get stuck in the perfectionist trap between 80% and 100% ✔️ Your uniqueness matters more than ever in the AI era ✔️ Build a framework or you'll burn out📚 GET THE BOOK: LEVERAGE YOUR X-FACTOR All proceeds support eXp's Extend a Hand charity, which helps agents during disasters and medical crises. Grab your copy here: https://www.amazon.com/dp/B0GQK38L6P🎤 ABOUT WENDY FORSYTHE Wendy Forsythe is the Chief Marketing Officer at eXp Realty and host of the X-Factor Marketing Podcast. With 30+ years in real estate, she's helped thousands of agents build sustainable, fulfilling businesses through personal branding, strategic marketing, and authentic leadership. Named a 2024 HousingWire Marketing Leader and 2025 Woman of Influence.SPECIAL THANKS Noor Marzook (Book Editor) Jenny Berger (Book Cover Design) Mindy Grubb (Extend a Hand Executive Director)#RealEstateMarketing #PersonalBranding #XFactorMarketing #BookWriting #AgentEmpowerment #eXpRealty #LeverageYourXFactor #RealEstatePodcast #MarketingStrategy #Entrepreneurship #WendyForsythe #ScaleYourBusiness #AvoidBurnout #RealEstateCoach Mindy Grubb (Extend a Hand Executive Director)

March 11, 2026

Rapid-Fire Q&A with Gina Kirschenheiter: What it actually takes to build a real estate business.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheNo script. No filter. Just real talk about building a real estate business. Gina Kirschenheiter from Real Housewives of Orange County sits down with me at Inman Connect NYC for a rapid-fire Q&A you won't want to miss. We skip the corporate speak and get straight to what actually matters: Does platform equal clients? How do you thrive in uncertainty? What wins with luxury clients? Spoiler: This got honest fast.WHAT YOU'LL LEARN: ✔️ Does having a celebrity platform make real estate easier? Gina has 1M+ followers. Here's the truth about platform vs. actual clients (it's not what you think). ✔️ What's Gina's real estate superpower? She only knows uncertainty—and why that's her competitive advantage. ✔️ What should agents focus on in 2026? My three predictions (mergers, lawsuits, uncertainty) and why RESET is my word for the year. ✔️ How do you win luxury listings? Why preparedness beats Chanel bags every single time. ✔️ What social media trends are working in 2026? Netflix-style listing videos, AI storytelling (like Glenda Baker's AI grandma), and why we need to "up the Annie." ✔️ How do you build a personal brand authentically? "Who you are IS your brand. Just start showing up and showing who you are."TIMESTAMPS: 0:00 - Introduction: Rapid-Fire Q&A with Gina Kirschenheiter 0:22 - Where Are the Husbands? (New York Adventures) 2:06 - Gina's Favorite Podcast: Legally Brunette 2:50 - How Gina & Emily Simpson Batch Content 3:47 - Favorite Inman Panel: eXp CEO Leo Perea Killed It 5:17 - Why eXp Leadership Works (They're Actually Realtors) 6:33 - Wendy Needs a Hype Song (Help Us Out!) 8:30 - Wendy's 3 Predictions for 2026 9:52 - Wendy's Word for 2026: RESET 10:25 - What to Reset in Your Business Right Now 10:56 - Gina: I Only Know Uncertainty (It's a Superpower) 11:30 - If You Can Win in Uncertainty, You're in for the Long Haul 12:27 - Consistency: Doing the Job Over and Over 12:47 - Social Media Ideas for 2026 13:05 - Netflix-Style Listing Videos Trending 14:32 - Glenda Baker's AI Grandma Story (Mind-Blowing) 15:43 - Gina's Take on AI: Great Tool, But Creepy 17:24 - Wendy's Highest Sale & Overcoming Impostor Syndrome 18:42 - Starting in Your 20s: The Impostor Syndrome Challenge 20:00 - Win in Your Head Before You Win at the Kitchen Table 20:08 - Preparedness Over Chanel Bag (Always) 20:43 - Educate Yourself on How Money Works 21:22 - Building The Gated Group: What Surprised Gina 22:02 - Platform Doesn't Mean It's Easy 22:37 - Buyers and Sellers Aren't Just Lining Up 22:51 - Most Business Is Referral Business 23:24 - "I Get Those Listing Appointments (Platform Doesn't)" 24:15 - Personal Brand Revolution Question 24:45 - Who You Are IS Your Brand 25:28 - AI Has a Place, But Don't Replace Yourself 26:32 - Just Show Up and Show Who You Are➡️ Connect With Wendy https://www.instagram.com/brandwendy / brandwendy

March 4, 2026

Credibility Gap: Kendall Bonner on Building Community, Stages & Women's Sponsorship

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheStreet credibility. Performance credibility. Referral credibility. The three things you need to get on real estate stages. In this episode, Kendall Bonner breaks down the credibility gap that prevents agents from turning speaking opportunities into career-changing moments. She also shares the launch of two major projects: Climber (a free community that hit 700+ members in launch week) and Industry Speaks Academy (teaching aspiring speakers how to get on stages). Plus: the hard conversation about women in leadership and why women need more sponsors, not just mentors.WHAT YOU'LL LEARN: ✔️ The 3 credibilities you need to get on real estate stages (and why most speakers are missing 2 of them) ✔️ Why event organizers don't book speakers—they book TOPICS ✔️ The #1 mistake speakers make when sending samples (hint: podcasts don't count) ✔️ How to build performance credibility BEFORE you get on stage ✔️ Why "I can speak on anything" kills your opportunities ✔️ What Climber is and why 700+ agents joined in launch week ✔️ The difference between mentorship and sponsorship for women in leadership ✔️ Panel etiquette: why you should never look at the moderator when respondingKEY QUOTE: "Don't chase likes and comments. The business happens in a DM. Social media isn't a strategy for business—it is a tool." — Kendall Bonner➡️ Connect With Wendy https://www.instagram.com/brandwendy

42 total episodes available

Recent guests on X-Factor Marketing

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Angelica Ventrice

Guest

Carrie Lysenko

Guest

Phil Stringer

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John Tsai

Guest

Carrie Soave

Guest

Justin Havre

Guest

Tina Caul

Guest

Wendy Forsythe

Guest

Glenn Sanford

Guest

See every guest on X-Factor Marketing

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What is X-Factor Marketing?: Transform Your Brand. Elevate Your Business. Unleash Your Potential.

Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary.

This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable.

Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion.

Follow Wendy: https://www.instagram.com/brandwendy/
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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