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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

夜光宝盒｜夜经济新消费和长沙

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by PoPoPod

1 episodes

Updated Daily

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Podcast Overview

<img data-key="0" src="http://imagev2.xmcdn.com/storages/6800-audiofreehighqps/89/E7/GKwRIJEFj3OdAATHLgECy7kr.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/6800-audiofreehighqps/89/E7/GKwRIJEFj3OdAATHLgECy7kr.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/6800-audiofreehighqps/89/E7/GKwRIJEFj3OdAATHLgECy7kr.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="385" data-preview="http://imagev2.xmcdn.com/storages/6800-audiofreehighqps/89/E7/GKwRIJEFj3OdAATHLgECy7kr.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="71" /> 小到可供把玩的潮流玩具，大到资本市场的战略决策，夜经济，让每一座城市都充满无限活力。

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Publishing Since

6/7/2022

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Recent Episodes

June 7, 2022

Vol.1拒绝调糖1年开500家店长沙为何再度杀出爆款茶？

简介： 在网红长沙，新茶饮竞速赛道火热又拥挤，茶颜悦色、果呀呀、柠季、良果芭、MAMACH、几个果子……面对逐渐饱和、激情褪去的市场，茶饮品牌如何在长沙立足，拓向全国？ 近年来，不少茶饮品牌享受过“一夜爆红”的快乐，也咽下过“一夜失宠”的苦果。许留山、一芳水果茶、鹿角巷等品牌逐渐消失在消费者眼前。但不得不说，网红长沙对于茶饮品牌的包容度还是很大的。有数据显示，新茶饮在2020年的市场规模已有1136亿元，预计2025年将达到3400亿元。与此同时，新茶饮消费者规模正式突破了3.4亿人，且在持续高速增长。 本期《夜光宝盒》，我们邀请到长沙本土茶饮品牌柠季的PR负责人何婧芸，为我们揭晓柠季出品背后的故事，共同探讨新茶饮、新消费品牌在网红长沙如何拥抱资本？为什么长沙是一个很好的试验田？茶饮品牌从“青铜”变身“王者”的秘密是什么？茶饮品牌跨界在做什么等热乎新鲜的话题。 时间轴： <a style="color:#4990E2;text-decoration:none;">03：27</a> 不调糖，不调冰的霸道 <a style="color:#4990E2;text-decoration:none;">09：14</a> 为什么叫柠季？ <a style="color:#4990E2;text-decoration:none;">11：43</a> 清甜的恰到好处的柠季，都是经过千锤百炼而来的 <a style="color:#4990E2;text-decoration:none;">15：00</a> 一升装豪饮柠檬茶？ <a style="color:#4990E2;text-decoration:none;">17：04</a> 餐饮行业的尽头是农业？柠季自家的种植园是怎样的？ <a style="color:#4990E2;text-decoration:none;">18：39</a> 成都限定，柠檬茶是麻的？ <a style="color:#4990E2;text-decoration:none;">21：00</a> 长沙人偏爱的是什么口味？ <a style="color:#4990E2;text-decoration:none;">25：40</a> 会唱会跳的男神店长给你做茶 <a style="color:#4990E2;text-decoration:none;">28：17</a> 柠宝节帮你实现柠季自由 <a style="color:#4990E2;text-decoration:none;">29：00</a> 加入咖啡赛道？ <a style="color:#4990E2;text-decoration:none;">31：00</a> 要打造预包装产品——柠季的跨界尝试

1 total episodes available

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What is 夜光宝盒｜夜经济新消费和长沙?: <img data-key="0" src="http://imagev2.xmcdn.com/storages/6800-audiofreehighqps/89/E7/GKwRIJEFj3OdAATHLgECy7kr.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/6800-audiofreehighqps/89/E7/GKwRIJEFj3OdAATHLgECy7kr.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/6800-audiofreehighqps/89/E7/GKwRIJEFj3OdAATHLgECy7kr.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="385" data-preview="http://imagev2.xmcdn.com/storages/6800-audiofreehighqps/89/E7/GKwRIJEFj3OdAATHLgECy7kr.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="71" /> 小到可供把玩的潮流玩具，大到资本市场的战略决策，夜经济，让每一座城市都充满无限活力。
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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