
You Don't Know Vietnam
Hosted by Ian Paynton · Ian Paynton - We Create Content
4.7from 22 ratings
- 78
- Episodes
- 15
- Transcribed
- 22
- Ratings
- Daily
- Cadence
- 2022
- First episode
About You Don't Know Vietnam
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
- Publisher
- Ian Paynton - We Create Content
- Category
- arts · business · society & culture
- Language
- en
- Explicit
- No
- First episode
- 13 Dec 2022
- Latest episode
- 29 Sept 2026
Latest episodes
15 of 78 episodes have a transcript.

29 Sept 2026TRANSCRIPT
E74: How this side hustle fragrance brand won over Vietnamese students

8 Sept 2026TRANSCRIPT
E73: Hanoi in print and memory — with journalist David Stout

25 Aug 2026TRANSCRIPT
E72: What Singapore’s Ambassador learned from his first 10 months in Vietnam
Inside a recent episode

E74: How this side hustle fragrance brand won over Vietnamese students
Published 29 Sept 2026 · Transcript excerpt
[…] For me, the Vietnamese consumer, especially the young people, they are very open to the new thing. They are willing to try something new if the risk is low enough. So if you can bring them like, here's the information of the product, here's what our product is, and the risk is not too high. I think they are willing to try it. So don't hesitate to try something new, bring something new and advertise it to your potential customer. How about you Vi? So a little bit about my background, my parents like doing business at home, but they're doing like retail. So I rolling up knowing like what's retail look as an offline store. […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on You Don't Know Vietnam
Names identified in recent episode analyses. Showing up to five guests.
- Vy Nguyen
- Ngu Phan
- David Stout
- Rajpal Singh
- Ha Pham
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 4.0 / 5
- 4 ratings
- Spotify
- 4.9 / 5
- 18 ratings
Podcast Authority Score: 56 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 79
- Social presence
- 0
- YouTube
- 0
- Engagement
- 82
Contact You Don't Know Vietnam
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about You Don't Know Vietnam
Who hosts You Don't Know Vietnam?
Ian Paynton host the show. Published by Ian Paynton - We Create Content.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does You Don't Know Vietnam take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
15 of 78 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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