YouPotential

About YouPotential

YouPotential explores what it truly means to live a life well lived — through the lens of psychology, money, and meaning. Hosted by Shaun Maslyk—Certified Financial Planner®, Financial Behaviour Specialist®, and Positive Psychology Practitioner—the podcast delivers science-backed insights, candid conversations, and real stories that help people live with more intention.

Publisher

Shaun Maslyk

Category

society & culture

Language

en

Explicit

No

First episode

13 May 2025

Latest episode

15 Oct 2026

Latest episodes

67 episodes in the feed.

1. 

   15 Oct 2026

   Great at Work, Winging It at Home | Adam Holt

   Episode Summary Adam Holt calls himself a recovering financial planner. He spent 28 years in the business and built Asset-Map, a tool that lets advisors draw a client’s whole financial life on one page. The idea started when he was a teenager, sketching live visual notes at Tony Robbins seminars his single mom paid for with the money she’d saved. The tension in this conversation is one a lot of successful people know. Adam was good at building companies. He read the books, hired the coaches, and tracked the numbers. At home, he was winging it. It took long talks with his friend and podcast co-host Derek Notman to admit it. They were both “virgin dads,” as Adam puts it, with kids three days apart and no playbook. So they went looking for one. A cold pitch led to a fathers’ mastermind on Richard Branson’s Necker Island. Branson asked them one question: how are you going to help more people? That question became a book built on interviews with more than 100 fathers. What stays with you is how practical it gets. Treat your family like a company built to last 80 years. Give it values your kids can repeat. Put one-on-one time in the calendar like your biggest client. And when you get it wrong, forgive yourself and keep going. Partway through, Adam turns the tables and holds me to a date with my own daughter. Key topics - The $10,000 college fund that went to Tony Robbins - Why we trade health for wealth, then try to buy it back - “If I was the CEO, would I hire or fire myself?” - Your family as an 80-year company, not a startup - The REBL framework: Responsible, Entrepreneur, Balanced, Leadership - Family values you can put on the wall - One-on-one time, 18 summers, and protecting the calendar - Self-forgiveness as the key to a meaningful life Five quotes 1. “We spend years of our health to get wealth, and then we spend all of our wealth to get our health back. And it’s usually too late.” [00:04:52–00:05:13] 2. “if I was the CEO, would I hire or fire myself?” [00:13:13–00:13:33] 3. “But when you have a family, you’re building a company that’s got to be around for 70 or 80 years.” [00:15:11–00:15:51] 4. “Why don’t I have the same passion and protection around my kid” [00:31:16–00:31:33] 5. “If you can forgive yourself and love yourself in a sense man you can go far because no one’s holding you back.” [00:53:46–00:54:06] About Adam Adam Holt grew up in New York, raised by a single mom who later became a realtor and a coach. He spent 28 years as a financial planner before building Asset-Map, which he says is now used by thousands of advisors in 20 countries. With Derek Notman, he co-founded REBL Dads and co-wrote REBL Dad, drawn from interviews with more than 100 fathers. He’s a former rower, a dad to a teenage daughter, and two months into taking his health seriously again. Guest links - REBL Dads: https://www.rebldads.com - REBL Dad (book): https://www.rebldads.com/book - LinkedIn: https://www.linkedin.com/in/hadamholt About YouPotential YouPotential is for people who are great at building businesses and want to be just as intentional about building a life. Hosted by Shaun Maslyk, CFP®, a financial planner and positive psychology practitioner.

2. 

   8 Oct 2026

   Why Good Savers Struggle to Spend | Ben Carlson

   Episode Summary Ben Carlson spends his days helping people manage their money. He came up on the institutional side: pensions, foundations, endowments, where spending is written into the rules. So he assumed individual clients would be the opposite. They’d spend too much. Instead, he found the reverse. Many of his firm’s clients spent forty years building great habits, watched the number climb, and now can’t bring themselves to watch it fall. The tension in this conversation is one Ben lives himself. He’s an old-school spreadsheet guy who tracks his family’s savings rate every year. When that rate hit an all-time high, his wife pointed out how few summers they had left before the kids leave home. Ben had to ask himself whether beating his own number every year was making him any happier. Then the conversation turns. Two years ago, Ben’s older brother died of pancreatic cancer. Ben talks about the hard conversations they had in his final months, why the money was the easy part, and what he found in his brother’s emails after he passed. It matters now because a generation of careful savers is reaching the point where the question changes. Not “will I have enough?” but “what is it for?” Ben doesn’t pretend to have it solved. That’s what makes him worth listening to. Key topics Why Ben’s cabin is an “emotional asset,” not a financial one The lunch-money habit that made him a lifelong saver Why everyone’s biggest money bias is the one they can’t see What investing through 2008 in his twenties taught him A record savings year, a spouse’s question, and the rethink that followed Why wealthy clients ask their advisor for permission to spend “Enough,” contentment, and comparing yourself to your past self Grief, his brother’s final months, and the letter he left behind Five memorable quotes “I don’t really look at it as much as a financial asset as like this emotional asset. And it does pay dividends.” “Like is getting this, beating that goal every year, is that really going to make me happier?” “It’s it’s bizarre, but one of the bigger problems we have is getting people to spend and enjoy their money.” “I’m comparing myself to 15 years ago, when I was in a job that I thought was going nowhere, right.” “And it’s funny because the money stuff really doesn’t matter in the grand scheme of things.” About Ben Ben grew up around the water in northern Michigan and still calls the lake his happy place. He’s been a saver since he was a kid and is now learning, with some help from his wife, to spend a little more of it on the people he loves. He started his career managing money for institutions before moving into wealth management at Ritholtz. He writes about markets and investor behaviour in his own Midwestern voice. He’s a dad of three — a twelve-year-old daughter and boy-girl twins — and the owner of a pontoon he calls a couch that floats. His latest book is Risk and Reward.

3. 

   1 Oct 2026

   There's Always a Bigger Fish | Michael Kitces

   He's spent 26 years helping advisors grow. Then his two-year-old saw the bag by the door. Episode Summary Michael Kitces has spent 26 years in financial planning, and his firm studies something most of the industry takes for granted: how advisor well-being changes as income grows. His answer to whether money buys happiness is yes, to a point. In his firm's research, well-being rises with income and then levels off, and for advisors who keep resetting the goalposts, it can dip. There's always a bigger fish. He isn't telling anyone to stop being ambitious. He's suggesting they change what they count. Michael shares the morning his daughter saw his travel bag by the door and started crying, how it led him to rebuild his business around more time at home, and why he believes you can do well by doing good. Key topics Does money buy happiness? Why Michael says yes, to a point What his firm's advisor well-being research shows about income, goals, and enough The bigger fish problem and why the goalposts keep moving Keeping your ambition while changing what you count The bag by the door and rebalancing work and family Reach and impact as a driver beyond money Working backwards from a long-term vision to the one next thing Doing well by doing good Memorable quotes [04:15] "Yes, to a point, right?" [13:35] "They have better clarity in essence on what is enough." [14:10] "I think I'd rather just hang out at their soccer game on Thursday and not go do another new client meeting." [17:14] "We're too goal oriented to say I'm not going to have goals." [36:32] "It turns out you can actually do well by doing good and those can live in alignment and harmony with one another." Bio Michael Kitces has spent 26 years in financial planning. He started out working with individual clients, became a director of financial planning, and went on to build Kitces.com, an advisor education platform that more than 27,000 advisors use for continuing education. He also runs the Financial Advisor Success and Kitces & Carl podcasts, and his newest venture, Advisor Economics, provides benchmarking and KPIs for advisory firms. Before financial planning, he studied medicine. He has played duplicate bridge with his dad at the same weekly club game for about 35 years.

Who has been a guest on YouPotential

Names identified in recent episode analyses. Showing up to five guests.

• Dr Brad Klontz
• Nathan Mackintosh
• Debra Kaplan
• Dr Michael Steger
• Peter Katz

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 24 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

48

Social presence

0

YouTube

0

Engagement

0

Contact YouPotential

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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