Your Ag Empire is the no-BS podcast for farmers, ranchers, and ag professionals who are ready to rethink the business of agriculture. Hosted by Jonathon and Holly Haralson, we dive into real conversations about profitability, sustainability, and innovation—without the fluff. If you’re a changemaker in ag, this is where you belong. New episodes drop weekly.
Your Ag Empire
Claim This Podcastby Jonathon Haralson & Holly Haralson
5.0(11 reviews)
73 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality51
Social0
YouTube72
Engagement32
Podcast Overview
Your Ag Empire is the no-BS podcast for farmers, ranchers, and ag professionals who are ready to rethink the business of agriculture. Hosted by Jonathon and Holly Haralson, we dive into real conversations about profitability, sustainability, and innovation—without the fluff. If you’re a changemaker in ag, this is where you belong. New episodes drop weekly.
Language
🇺🇲
Publishing Since
11/1/2023
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47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality51
Social0
YouTube72
Engagement32
7
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11
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excellent
Episode Length
40 minutes
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good
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43 episodes over 1.9 years
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Recent Episodes
July 1, 2026
70. From Backyard Patch to Insurance Empire: Terren Moore's First Generation Story
<p>Terren Moore signed up for an FFA elective in high school just to get an easy A. That one decision changed his life. He started Moore Peas Company from a backyard patch while still in high school, built a produce business with zero capital, and eventually launched MFI Agency, a farm and ranch insurance firm that now serves clients across 15 states. In this conversation, Terren talks about mentorship, the power of relationships, why leadership matters more than talent, and what it actually takes to build something real when you are starting from nothing. This is a story about hard work, faith, and the willingness to step through doors even when you cannot see what is on the other side.</p><p>In this episode, we cover:</p><ul><li>You are one decision away from changing your life. Terren signed up for an FFA class just to get an easy A. That one choice led him to farming, mentorship, business ownership, and the career he has today. Every decision matters.</li><li>Mentorship is the difference between thriving and surviving. Terren did not know how to drive a tractor or plant seeds at the right depth. An older farmer from his church taught him. Without mentorship, he never would have gotten the farm off the ground.</li><li>Leadership is more important than sales skills. You can be the best salesperson in the world, but if you cannot lead a team, calm down a frustrated client, or handle conflict, your business will crumble. Leadership is the skill that scales.</li><li>You never really start from scratch. Even when Terren left Farm Bureau to start his own agency, he was not starting from zero. He had relationships, experience, and skills he had built over years. You bring everything you have learned with you.</li><li>Take care of yourself first. If you are not mentally, physically, and spiritually healthy, you cannot take care of your team, your family, or your business. Read, exercise, pray, and make sure you are in a position to give when the world demands your attention.</li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode.</p><p>Connect with Guest Terren Moore:</p><ul><li>Website: <u><a href="https://www.mfi-services.com/" rel="noopener noreferrer" target="_blank">https://www.mfi-services.com/</a></u></li><li>LinkedIn: <u><a href="https://www.linkedin.com/in/terren-moore-48178314b/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/terren-moore-48178314b/</a></u></li><li>Facebook: <u><a href="https://www.facebook.com/moorefarmsandinsurance" rel="noopener noreferrer" target="_blank">https://www.facebook.com/moorefarmsandinsurance</a></u></li></ul><br/><p>Connect with Your Ag Empire:</p><ul><li>Follow on Instagram <a href="https://your-ag-empire.captivate.fm/ig" rel="noopener noreferrer" target="_blank">@youragempire</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/facebook" rel="noopener noreferrer" target="_blank">Facebook</a></li><li>Subscribe on <a href="https://your-ag-empire.captivate.fm/youtube" rel="noopener noreferrer" target="_blank">YouTube</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/linkedin" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/tiktok" rel="noopener noreferrer" target="_blank">TikTok</a></li><li>Check out our <a href="https://your-ag-empire.captivate.fm/website" rel="noopener noreferrer" target="_blank">website</a></li></ul><br/><p>Resources & Links:</p><ul><li>Learn more about the <a href="https://your-ag-empire.captivate.fm/elite-mastermind" rel="noopener noreferrer" target="_blank">Elite Mastermind</a> and how to become a member</li><li>Protect your livestock investment with Empire Ag’s <a href="https://your-ag-empire.captivate.fm/stockguard" rel="noopener noreferrer" target="_blank">risk management solutions</a></li><li>Join <a href="https://your-ag-empire.captivate.fm/the-dirt" rel="noopener noreferrer" target="_blank">The Dirt</a> email subscription </li><li><a href="https://your-ag-empire.captivate.fm/speaker" rel="noopener noreferrer" target="_blank">Book Jonathon</a> as your next speaker</li></ul><br/><p>Mentioned in this episode:</p><p>Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.</p><p><a href="https://your-ag-empire.captivate.fm/financial-services">Empire Financial Services</a></p>
June 17, 2026
69. From Chuck Wagon to Cast Iron Cowboy: Kent Rollins Refused to Fade Away
<p>Most people know Kent Rollins as the cowboy cook from YouTube. But long before the views and the cookbooks, he was feeding cowboys on the trail with little more than a chuck wagon and a well-seasoned iron skillet. Today, he has a hit show called Cast Iron Cowboy on the Outdoor Channel, a loyal following of millions, and a mission that has not changed: feeding hearty meals to hungry cowboys with food that incorporates the flavors of each ranch's region. Kent's story is proof that honoring where you came from does not mean you cannot do something new. In this conversation, Kent talks about growing up along the Red River in southwest Oklahoma, the lessons he learned from old-timers who stood tall as giant oak trees, and why he walked away from a stable job with benefits to buy a chuck wagon and bet his entire life on faith and hard work.</p><p>In this episode, we cover:</p><ul><li>Kent's father told him to find something he loved and do it better than anyone else. He quit a full-time job with benefits to buy a chuck wagon and cook for ranches. He has been on vacation ever since.</li><li>Kent walked away from security to pursue a passion. He did not have a backup plan. He trusted God, worked harder than everyone around him, and built a legacy that reaches millions of people.</li><li>Kent's cookbooks are not just recipes. They are full of stories because that is how people communicate, preserve history, and leave a mark on the world. He wants people to remember what he did while he was alive, not what is written on a headstone.</li><li>YouTube and faith built something traditional media could not. Kent and his wife Shannon spent years filming videos on an iPhone and editing on a laptop. They turned down network deals that wanted to change who they were. They built their own platform where they could say "God bless America" and pray for people without anyone telling them to stop.</li><li>The American rancher is not a dying breed. Kent uses his platform to showcase ranches across the country that are still raising cattle the way it was done over a century ago. Technology has improved the process, but the core mission remains the same: be a steward of the land, raise the best beef in the world, and pass it down to the next generation.</li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode.</p><p>Connect with Guest Kent Rollins:</p><ul><li>Instagram: (<u><a href="https://www.instagram.com/cowboykentrollins" rel="noopener noreferrer" target="_blank">https://www.instagram.com/cowboykentrollins</a></u>)</li><li>Facebook: <u><a href="https://www.facebook.com/cowboykentrollins" rel="noopener noreferrer" target="_blank">https://www.facebook.com/cowboykentrollins</a></u></li><li>YouTube: (<u><a href="https://www.youtube.com/@CowboyKentRollins" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@CowboyKentRollins</a></u>)</li><li>TikTok: <u><a href="https://www.tiktok.com/@cowboykentofficial" rel="noopener noreferrer" target="_blank">https://www.tiktok.com/@cowboykentofficial</a></u></li><li>Watch Cast Iron Cowboy on Outdoor Channel</li></ul><br/><p>Connect with Your Ag Empire:</p><ul><li>Follow on Instagram <a href="https://your-ag-empire.captivate.fm/ig" rel="noopener noreferrer" target="_blank">@youragempire</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/facebook" rel="noopener noreferrer" target="_blank">Facebook</a></li><li>Subscribe on <a href="https://your-ag-empire.captivate.fm/youtube" rel="noopener noreferrer" target="_blank">YouTube</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/linkedin" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/tiktok" rel="noopener noreferrer" target="_blank">TikTok</a></li><li>Check out our <a href="https://your-ag-empire.captivate.fm/website" rel="noopener noreferrer" target="_blank">website</a></li></ul><br/><p>Resources & Links:</p><ul><li>Learn more about the <a href="https://your-ag-empire.captivate.fm/elite-mastermind" rel="noopener noreferrer" target="_blank">Elite Mastermind</a> and how to become a member</li><li>Protect your livestock investment with Empire Ag’s <a href="https://your-ag-empire.captivate.fm/stockguard" rel="noopener noreferrer" target="_blank">risk management solutions</a></li><li>Join <a href="https://your-ag-empire.captivate.fm/the-dirt" rel="noopener noreferrer" target="_blank">The Dirt</a> email subscription </li><li><a href="https://your-ag-empire.captivate.fm/speaker" rel="noopener noreferrer" target="_blank">Book Jonathon</a> as your next speaker</li></ul><br/><p>Mentioned in this episode:</p><p>Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.</p><p><a href="https://your-ag-empire.captivate.fm/financial-services">Empire Financial Services</a></p>
April 22, 2026
68. The Things Leaders Bury
<p>Tyler Dickerhoof grew up on an Ohio dairy farm and spent 25 years building a massive business career. He also spent most of that time operating like a bulldozer. When things got hard, he simply put his head down and pushed. That works in the dirt, but it destroys relationships. In this episode, Tyler sits down with “Your Ag Empire” podcast host Jonathon Haralson to talk about the things leaders bury. They cover the emotional toll of agriculture, why farmers isolate themselves, and what it actually takes to pass the family operation to the next generation without burning it to the ground.</p><p>In this episode, we cover:</p><ul><li>When things get tough, the default reaction in agriculture is to put your head down and push harder. That brute force might get the daily job done, but it isolates you and wrecks the relationships you need to survive.</li><li>Elite military units do not look for the guy who can do everything alone. They look for the guy who links arms with the person next to him. Farming is no different. You have to drop the pride and ask for help.</li><li>The older generation holds onto the checkbook and the daily decisions because they do not know who they are without the farm. Passing the baton only works when the exiting leader has a real, productive role to step into.</li><li>The previous generation plowed with horses. You drive a tractor. The next generation might use robotics or artificial intelligence to run the dairy. Adapting to the market and using new tools is exactly how the operation stays alive.</li></ul><br/><p>Make sure to hit follow/subscribe so you never miss an episode.</p><p>Connect with Tyler Dickerhoof:</p><ul><li>Website: <u><a href="https://www.tylerdickerhoof.com/" rel="noopener noreferrer" target="_blank">https://www.tylerdickerhoof.com/</a></u></li><li>Facebook:<u><a href="https://www.facebook.com/tyler.dickerhoof.3" rel="noopener noreferrer" target="_blank">https://www.facebook.com/tyler.dickerhoof.3</a></u></li><li>Instagram: <u><a href="https://www.instagram.com/tyler_dickerhoof/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/tyler_dickerhoof/</a></u></li><li>YouTube: <u><a href="https://www.youtube.com/@thetylerdickerhoofshow" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@thetylerdickerhoofshow</a></u></li><li>LinkedIn: <u><a href="https://www.linkedin.com/in/tylerdickerhoof/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/tylerdickerhoof/</a></u></li></ul><br/><p>Connect with Your Ag Empire:</p><ul><li>Follow on Instagram <a href="https://your-ag-empire.captivate.fm/ig" rel="noopener noreferrer" target="_blank">@youragempire</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/facebook" rel="noopener noreferrer" target="_blank">Facebook</a></li><li>Subscribe on <a href="https://your-ag-empire.captivate.fm/youtube" rel="noopener noreferrer" target="_blank">YouTube</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/linkedin" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on <a href="https://your-ag-empire.captivate.fm/tiktok" rel="noopener noreferrer" target="_blank">TikTok</a></li><li>Check out our <a href="https://your-ag-empire.captivate.fm/website" rel="noopener noreferrer" target="_blank">website</a></li></ul><br/><p>Resources & Links:</p><ul><li>Learn more about the <a href="https://your-ag-empire.captivate.fm/elite-mastermind" rel="noopener noreferrer" target="_blank">Elite Mastermind</a> and how to become a member</li><li>Protect your livestock investment with Empire Ag’s <a href="https://your-ag-empire.captivate.fm/stockguard" rel="noopener noreferrer" target="_blank">risk management solutions</a></li><li>Join <a href="https://your-ag-empire.captivate.fm/the-dirt" rel="noopener noreferrer" target="_blank">The Dirt</a> email subscription </li><li><a href="https://your-ag-empire.captivate.fm/speaker" rel="noopener noreferrer" target="_blank">Book Jonathon</a> as your next speaker</li></ul><br/><p>Mentioned in this episode:</p><p>Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.</p><p><a href="https://your-ag-empire.captivate.fm/financial-services">Empire Financial Services</a></p>
73 total episodes available
Recent guests on Your Ag Empire
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Gavin Spoor
Guest
Alex Lowery
Guest
Haley Davenport
Guest
Lesley Kelly
Guest
Holly Haralson
Guest
Jordan Morris
Guest
Erin Arick
Guest
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