Your Digital Reputation

About Your Digital Reputation

Your Digital Reputation features candid conversations with CXOs, board members, and domain experts about how trust is built, tested and scaled in a digital world - hosted by Roger Christie, founder and principal at Propel. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

Roger Christie

Category

business · business

Language

en

Explicit

No

First episode

4 May 2022

Latest episode

13 Oct 2026

Latest episodes

87 episodes in the feed.

1. 

   13 Oct 2026

   69. David Shein, OIF Ventures | The smartest reputation strategy is being yourself

   Most conventional wisdom about executive profile building starts with being seen, and having an opinion. But what if the smartest strategy was almost the opposite? David Shein (https://www.linkedin.com/in/david-shein-7039b413/) built ComTech Communications from an idea into what many consider Australia's first tech unicorn, sold it, and now backs the next generation of founders as co-founder of OIF Ventures. He is also the author of a book that tells you exactly how he sees himself: The Dumbest Guy at the Table (https://www.amazon.com/Dumbest-Guy-at-Table-ebook/dp/B0B39P86RF). He will happily tell you he is "not very good" at social media. Look a little closer, though, and it turns out he is doing the single most valuable thing a leader can do online: he never shows up for himself, but spends his time backing founders, crediting his own team and lifting other people up. In this conversation, he and host Roger Christie discuss why integrity and consistency are not leadership soft skills, but commercial ones. They talk about culture as a genuine asset, why empathy and high performance go hand in hand, and the one thing that has not changed across four decades from PCs to AI: every company still has customers, staff and business partners, and how you treat those three decides everything. David is candid on the fear that kept him honest, on being the same person whether he's in the boardroom or replying to a LinkedIn comment, and on why the "dumbest" way for leaders to use these platforms might just be the smartest. Because - online or offline - it's about focusing on others, and being true to yourself. TIMESTAMPS 02:21 - From South Africa to Australia's first tech unicorn 04:43 - Building ComTech, and what "legendary customer service" really meant 08:23 - Why empathy and high performance go hand in hand 11:23 - Products change, people don't: the one constant in four decades 19:53 - Words that match actions, and the fear that kept him honest 22:29 - The same person in every room: the Cisco speech story 26:12 - Listening more than broadcasting: David's 40-to-1 ratio 33:46 - Why the "dumbest" strategy is actually the smartest SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   23 Sept 2026

   68. Shahar Silbershatz, Caliber | Why character, not competence, builds trust

   Would you say the main thrust of your communications reflects your competence, or character? It's a question Roger Christie puts to leaders in his workshops, and - in this episode - one his guest answers with hard data. Shahar Silbershatz (https://www.linkedin.com/in/silbershatz/) is the co-founder and CEO of Caliber, a stakeholder intelligence firm in Copenhagen that has spent years measuring what actually earns trust for some of the world's biggest brands, including Airbus, Audi, Microsoft and Coca-Cola. His finding is striking, and it holds across years of data: when it comes to driving trust, character beats competence, every time. Innovation, differentiation and even leadership have quietly become "hygiene factors" - the price of entry. Particularly in an AI-generated and synthesised world, what genuinely sets organisations and leaders apart is character (and, above all, integrity - the sense that you do what you say). The catch is that character is far harder to prove, and it demands consistency across every behaviour, and every decision. In this conversation, Shahar and Roger explore why it is easier to be visible than understood, the risks that come from being loud but hollow, and the evidence needed to make decisions with confidence about the best approach leaders and organisations should take today. It's full of practical guidance for anyone weighing up how visible they should be, and how they can build and maintain belief with key stakeholders once seen. TIMESTAMPS 03:26 - How reputation forms: awareness versus familiarity 06:40 - The hard part: visible versus understood 09:15 - Listen first: reputation is what you do, not what you say 12:24 - Character beats competence: inside the driver analysis 19:44 - Authenticity is not vulnerability, and the loud-but-hollow trap 22:11 - When the CEO is the wrong spokesperson 24:49 - AI, synthetic content and the authenticity backlash 31:11 - Why most people don't link the CEO to the company, and why B2B is different SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   1 Sept 2026

   67. Jacki Johnson, Board Director & Author | When your story runs ahead of your governance

   For years, leaders have been encouraged to tell better stories. New research from Dr Jacki Johnson (https://www.linkedin.com/in/jackijohnson007/) now suggests - for some organisations - that may be the most dangerous advice they could act on. Jacki is an author, board director and a former insurance executive and chief executive, including six years leading IAG New Zealand through the Christchurch earthquake recovery. She has chaired the United Nations Environment Programme Finance Initiative and co-founded the Australian Sustainable Finance Initiative. She then pursued a doctorate on a question she needed to answer: how do listed companies actually create value for all stakeholders? The answer does not lie in messaging; it's found in governance. In fact, in her research across the ASX200, of the four archetypes she identified, the group carrying the most risk was one you might least expect: the "strategic storytellers." Those with a strong narrative, but whose communications capability runs ahead of governance. What makes this risk so hard to spot is that it easily happens through drift, not design. Strategy gets set in the boardroom, the narrative takes shape somewhere else, and that narrative is repeatedly shared "by" executives who never held the pen that wrote it. Each handover makes sense, yet the distance between them is where risk compounds. In Jacki's words, these organisations are "one month away from a question being raised by some stakeholder [asking]: 'How real is this?'" This episode of the Your Digital Reputation podcast highlights the importance of alignment between governance and communications, and shows how the "digital mirror" - that reflects a company's cracks to the outside world, long before anything formally shatters - is well worth paying attention to. Tune in now to hear Jacki and host Roger Christie provide a fresh perspective on the risks and rewards to consider online. Jacki's book, When the Mirror Shatters: Moving from Broken Promises to Creating Stakeholder Value (https://www.amazon.com.au/When-Mirror-Shatters-promises-stakeholder-ebook/dp/B0HDTWG2WS), is now available. TIMESTAMPS: 00:05:23 - Jacki's own "mirror shattering" moment 00:08:09 - The royal commission, and what she had missed 00:11:09 - Twelve practices that separate the high stakeholder value companies 00:17:06 - Why employees are the first to know 00:22:41 - From boardroom strategy to published narrative, and who holds the pen 00:31:17 - The chairman's lounge problem 00:39:07 - The four archetypes, and what value creators do differently 00:45:00 - Why storytelling is not the problem SUBSCRIBE FOR REGULAR INSIGHTS To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe (https://www.propelgroup.com.au/subscribe) CONNECT WITH ROGER CHRISTIE Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie (https://www.linkedin.com/in/rogerchristie) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

12 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

34

Social presence

0

YouTube

0

Engagement

60