Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush.
Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online.
Free community, newsletter and resources at addtocart.com.au.
Proudly supported by Shopify and Klaviyo.
How to Turn Product Seeding Into Word of Mouth | #671
90% of TileCloud customers buy a $15 sample before they buy tiles. Product seeding still works. Most brands just judge it on social coverage and kill it when the posts are thin. This Playbook is anchored by Taryn Williams, founder of #gifted, which runs product gifting between 11,000 creators and 5,000 brands. She argues the real return is the dinner party conversation you never see. In this playbook, we cover three things ecommerce operators need to know about turning product seeding into wo...
6 Oct 2026
AI Search Rewards the Boring Work. Ecommerce SEO, Collection Pages and AEO with StudioHawk | #670
They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like nowDigital PR - how a first-home-buyer suburbs study built brand authority and AI visib...
4 Oct 2026
Lonely Kids Club Had Its Entire Store Copied on Temu. Warwick Levy on Getting It Back | #669
Then Temu copied all 4,000 products overnight. Warwick Levy has run Lonely Kids Club for 15 years with no investors, printing every order by hand. Then Temu scraped his whole store and undercut him at half price. In this episode: The Temu takedown - how a trademark, not copyright, cleared a thousand listingsPrint-to-order - thinner margins, no dead stock, a 4,000-product catalogue that worksDoubling traffic - the six-hour SEO audit that beat 14 months of agency retainersConnect with Warwick L...
Who has been a guest on Add To Cart: Australia’s eCommerce Show
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Elysia Krstevski
Rob Ward
Beck Williams
Bronte Campbell
Angus Growney
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