eCommerce Australia

About eCommerce Australia

Australian eCommerce Podcast - Interviewing Founders, eCommerce Specialists, Leading Australian Marketing Agencies and much more on the eCommerce Australia Podcast. Australian stories about Australian issues, Shopify experts, SEO experts, Founder Stories, eCommerce Managers. We bring the best talent to the microphone to share their experience, with the sole aim of improving your own eCommerce business. Host - Ryan Martin, Founder of Remarkable Digital, an eCommerce SEO and AIO agency. (https://www.remarkabledigital.com.au/)

Publisher

Ryan Martin

Category

business

Language

en

Explicit

No

First episode

11 Aug 2021

Latest episode

3 Oct 2026

Latest episodes

147 episodes in the feed.

1. 

   3 Oct 2026

   Sold Out in 24 Hours: Building Fearless Swimwear in Public, with Lyndi & Les Cohen

   What happens when a dietitian and a lawyer start a swimwear brand? Ryan talks with Lyndi and Les Cohen, the husband-and-wife team behind Fearless Swimwear (https://fearlessswimwear.com/). Lyndi, known as The Nude Nutritionist, spent 15 years helping women with body image before deciding the swimsuit was a body image problem to solve. They built in public, let their audience pick the brand name, cuts and colours, and launched to a 15,000-strong waitlist. The pre-order sold out in 24 hours for $200K. They also share the $100K sizing mistake that followed, the "magic sizing" that came out of their waitlist data, why they're stepping away from deep Black Friday discounts, and what Lyndi calls the "embarrassment tax" of building on social. About The Host: Ryan Martin is Founder of Remarkable Digital, a specialist eCommerce SEO marketing agency (https://www.remarkabledigital.com.au/) working with Australian Brands. In this episode Packing orders at Thread Together, and a humbling start to the chat Why a dietitian who specialised in body image decided to start a swimwear brand Building an audience by "listening to the data": body image content beat healthy breakfast content Co-creation: letting the community choose the name, cuts, fabrics and colours, and why 100 poll votes is often enough A 15,000-woman waitlist, a $200K pre-order that sold out in 24 hours, and going straight to a 3PL Trademarks: buying the "Fearless" name for $3K, and the risk of trademark squatting in China Sourcing in China: 36 hours at Intertextile Shanghai, and why you need a swimwear specialist, not a generalist The $50K tech pack lesson, and hiring a head of product with nearly 30 years in swimwear (including the 2000 Olympics swimsuits) The $100K mistake: gifting all their stock to Thread Together when the sizing came up small Magic sizing: 49% of their waitlist wore a different size top and bottom, so they built one-pieces with mixed sizing Long torso styles, and designing for a size 12 to 16 instead of scaling up from a size small Using Refundid checkout insurance to let customers try at home Custom fabrics vs cash flow: simplifying to shorten lead times and the cash conversion cycle Stock planning with no historical data, air freight, and a seven-month lead time on a sold-out style Black Friday: last year's tiered 10–60% discounts, and why this year they're focusing on newness and gift with purchase instead Swimwear's short selling window (September to December), and why March makes more sense for a sale Being "ridiculously honest" with customers about strategy changes The embarrassment tax: why your fails outperform your highlight reel on social Shooting product on real customers with a $4,000 camera instead of professional models Staying close to customer feedback as the team grows Mentors and inspiration: Shelley Sullivan (MCoBeauty) and Emma Grede Long-form content, brand voice, and being the "chief reminding officer" What's next: a ready-to-wear capsule, the US market, and becoming the most recommended swimsuit brand

2. 

   29 Sept 2026

   Customer Media: Why Your Customers Are Your Best Ad Channel, with Brand Pay's Mike Haywood

   What if your customers were your cheapest media channel? Ryan Martin talks with Mike Haywood, Co-founder of BrandPay, about "customer media". BrandPay rewards everyday customers, not influencers, with store credit when they post about brands they already love. Mike explains how a $1-per-like experiment at his AirBnB retreat grew into a world-first build with Meta. He also covers why AI search runs almost entirely on third-party content, and how brands like LSKD now get a new piece of customer content every 33 minutes. On average, the cost per click comes in at about half that of paid media. Mike explains how the idea started. During COVID he ran a hinterland retreat and paid guests $1 per like in wine-cellar credit for posting content. Six months later it was named best holiday home in Australia and featured in Vogue. He also talks about building a world-first integration with Meta, and the psychology that makes customers post (time and effort, not likes). He shares hard numbers on cost per click, spend-back rates and category performance. Why BrandPay separates customer media from UGC and creator content How a $1-per-like guest experiment led to a Vogue feature and a new startup Building with Meta: a world-first API use case and the challenge of fraud prevention Why fixed rewards beat per-like rewards: everyday users think in time and effort, not engagement How the BrandPay wallet works: store credit in Apple Wallet, worth half its value at other brands, with the other half returned to the rewarding brand #ad disclosure, and why customer content doesn't feel like selling AI search and third-party content: Google lowered its follower threshold for showing third-party content in search from 300k to 35k to 10k The review flow: 48-hour auto-approval for reels (24 hours for stories), and 98% approval rates Pricing: a 25% fee on top of rewards, with no SaaS or setup fees Attribution: first-degree clicks at about 50% of paid media cost per click, plus the "BrandPay halo effect" measured via Triple Whale Why brands with real community (Facebook groups, Klaviyo lists) win first 85% of rewards are spent back with the brand, on average within about 5 days Which categories perform best: fashion, beauty, skincare, nutrition, pet food, sunnies and furniture First-mover advantage and the "infinite half-life" of third-party content Product launches: building customer media groups by postcode Beyond e-commerce: distributor brands, service businesses, and TikTok coming soon

3. 

   24 Sept 2026

   From Dollar Shave Club to Beforeyouspeak: Taking an Aussie DTC Brand into the US | Cam McNeill

   Cam McNeill spent ten years at Dollar Shave Club — from managing a member services team in Sydney to running the entire business outside the US. He bought the brand's first Facebook ads in Australia at a $14 CPA, launched Ruggable into the Australian market, and is now Head of Growth at Beforeyouspeak Coffee, taking a nine-year-old Aussie DTC brand into the States. He was living in a van touring America in 2012 when Dollar Shave Club's $3,500 launch video went viral. He rang a mate and said: I wonder how long it'll take to get to Australia. In this episode Cam joins Ryan Martin for a genuinely practical conversation about cross-border ecommerce — how you know you're ready for a new market, what the first six months should actually look like, and why Beforeyouspeak chose the US largely because of one channel that isn't live here yet. WHAT WE COVER • The signals that tell you a market is ready for you — hiding in your DMs, your customer service inbox and your creator requests (and why it's a two-way street: ask them back) • Why market expansion deserves the same rigour as a product launch, and how to build a forecast you feel 80/20 about • The lowest-cost MVP: finding a beachhead, building a waitlist, and contacting the people who already contacted you • Why Beforeyouspeak shipped from Australia at painful margins — and got to conviction fast because those US subscribers are still with them years later • Setting a six-month horizon with real exit criteria, without making it binary • Whether you have to "conquer" Australia first (and Cam's response to that framing) • New Zealand as the soft-launch market most Aussie brands overlook • Why the US comes down to TikTok Shop — and the real difference between an influencer and a creator who only gets paid on GMV delivered • Subscription in 2026: the Amazon Prime promise, subscription fatigue, and why your owned experience has to be equal to or better • Rising Meta costs, AI-driven attribution, and building creative diversity across well-defined personas • Using AI to shorten the distance to a decision, not to generate more noise • Tech stack: Shopify for multi-market, Recharge, Klaviyo, and the new players innovating inside the inbox • Ryan on Microsoft Clarity and internal site search — the highest-intent, least-watched data on your site • How much AI traffic actually matters yet, zero-click search, and why commercial keywords are still safe • Why AI slop might make great designers more valuable, not less

Who has been a guest on eCommerce Australia

Names identified in recent episode analyses. Showing up to five guests.

• Faye Tan
• Mark Baartse
• Prav De Silva
• Mareile Osthus
• Jordy Wade

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

27,204

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

28 ratings

Podcast Authority Score: 71 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

81

Social presence

0

YouTube

72

Engagement

77

Contact eCommerce Australia

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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